Creative Spec Sheet
Account Management
Gaining access to website analytics and Google products is the first and most important step for KeyMedia Solutions. It will allow us to connect the dots between advertising metrics we can track in the platforms (i.e. impressions, clicks, click-through rates) and more valuable behaviors such as button clicks, form submissions, and purchases (if applicable). Google Tag Manager access allows us to place additional pixels and create custom tracking across multiple campaigns and platforms.
GOOGLE ANALYTICS
To ensure the best results, KeyMedia Solutions relies on precise tracking through Google Analytics, full Administrator permissions are preferred but not required.
Grant ADMIN permissions in your Google Analytics account:
- Login to your Google Analytic console here: https://analytics.google.com/analytics/web
- Click the Admin Tab
- Select your website under the Account
- Select User Management
- Enter our email (korenamcc@gmail.com)
- Select Manage Users and Edit
- Check the box Notify this User by Email
- Click Add
*If you do not yet have a Google Analytics account setup, please let your Account Executive know and they will go over the details of setting one up with you.
GOOGLE TAG MANAGER
To ensure the best results, KeyMedia Solutions relies on precise tracking through Google Tag Manager, full Administrator permissions are preferred but not required.
Grant ADMIN permissions in your Google Tag Manager account:
- Login to your Google Tag Manager Account.
- Click Admin.
- In the Container column, select User Management.
- Click .
- Select Add new users.
- Enter our email (korenamcc@gmail.com)
- Assign Container Permissions.
- Click Invite. KMS will receive an invitation to use the container.
*If you do not yet have a Google Tag Manager account setup, please let your Account Executive know and they will go over the details of setting one up with you.
GOOGLE SEARCH CONSOLE
To ensure the best results, KeyMedia Solutions relies on precise tracking through Google Tag Manager, full Administrator permissions are preferred but not required.
Grant ADMIN permissions in your Google Search Console account:
- Open the property in Search Console.
- Open the Users and permissions page in property settings (Settings > Users and permissions). This page is visible only if you’re a property owner.
- Click Add user (korenamcc@gmail.com)
- Enter the Google Account name (email) of the new user
- Choose the permission level (role) to grant the user. (FULL USER)
- Save your changes.
*If you do not yet have a Google Search Console account setup, please let your Account Executive know and they will go over the details of setting one up with you.
BEST PRACTICES
Display and Graphic Ads
- Creative images must be clear, recognizable, and relevant.
- Text appearing in the ad must be legible.
- Creatives must occupy the entire space of the chosen image size.
- Creatives cannot appear sideways or upside down.
- Ads cannot appear to be more than one ad. They cannot be segmented or contain multiple copies of themselves within the ad.
- Creatives with partially black or white backgrounds must include a visible border of a contrasting color to the majority background color of the ad.
- Creative file size is recommended to be 150 KB or smaller — this applies to both first and third-party ads.
Video Ads
- Animated ads are restricted to a maximum of 15 seconds of looping, after which point they must remain static.
- In-banner video creatives can be in flash or HTML5 format with a 50 KB maximum file load and a 2 MB load for the secondary file.
- There is no length limit for click-to-start video ads, but the video should immediately go to the landing page upon completion.
- For auto-start video ads, there is a 15-second limit. Audio should not be heard unless initiated by a mouse-over. Video should be backstopped by a static 300×250 that should click through to a landing page.
- All in-banner video ads must include the play, pause, mute, and unmute controls.
AI Generated Content
- Combine AI with human expertise and experience.
- Use AI as a tool to enhance existing ideas, generate drafts, and check for errors, rather than as an independent source of content.
- Be ethical by disclosing AI use, giving appropriate attribution, and avoiding plagarism.
- Be aware of bias and mindful of the monitor model and data of the AI itself.
- Write clear and specific prompts that deliver comprehensive results from the AI.
Data Driven Programmatic (DDP)
GENERAL DISPLAY ADS
Banner/Display Specifications
- 150 KB or Smaller
- GIF, JPG, or PNG image files
- Creative images should be clearly labeled with their pixel dimensions in the format WxH (e.g., 300×250, 728×90).
- Creative images must be clear, recognizable, and relevant and must occupy the entire space of the image size you’ve chosen.
- Animated ads (GIFs) are restricted to a maximum of 15 seconds of looping, after which they must remain static.
Top Performing Display Sizes
For ideal placement, include top Display, Mobile, and Tablet sizes.
- 160×600
- 300×250
- 728×90
- 300×600
- 1024×768 (Tablet)
- 768×1024 (Tablet)
- 336×280 (Mobile)
- 320×50 (Mobile)
- 300×50 (Mobile)
Optional Additional Sizes
- 120×240*
- 120×600*
- 125×125*
- 180×150*
- 234×60*
- 240×400*
- 250×360*
- 320×150*
- 320×160*
- 320×480*
- 468×60*
- 970×250*
- 300×1050
GENERAL VIDEO ADS
Video Specifications
- 200 MB maximum
- MP4 video files
Ad Formats:
- 16:9: 1920×1080 (recommended); 640×360 (minimum)
- 4:3: 640×480 (recommended); 480×360 (minimum)
Length:
- Minimum: 5 seconds or longer
- Maximum: 300 seconds (5 minutes) or shorter
*Assets fall into standard buckets (5 seconds, 15 seconds, 30 seconds, 60 seconds, and so on) of maximum duration (or minimum duration). It is possible for any video length to be sent to fulfill the request as long as it falls below that maximum duration (and above the minimum duration, if provided). For example, a 25-second ad could be sent to fulfill a request with a maximum duration of 30 seconds, or a 6-second ad could be sent for 15 seconds. The player adapts to a shorter video length than the maximum duration, so there is no dead space between the end of the ad and the beginning of the publisher’s video content.
CTV ADS
Certain requirements (such as bitrates) vary drastically by publisher. Before submitting a CTV creative, be sure to refer to individual publisher specifications or work with publishers directly.
Regardless of the publisher, all creatives must meet the following requirements:
- Only MP4 files are allowed for CTV ad placements.
- All creatives must be SSL compliant.
- Bitrates vary drastically by publisher. Typically, a minimum of 1200 kbps to 1500 kbps is required.
- A bitrate of 1.6 mbps to 3.2 mbps is preferred.
- The maximum file size is determined by multiplying the duration of the media by its bitrate. For example, 30 seconds x 15,000 kbps = 450 MB or 0.45 GB.
- A constant frame rate is required.
- No telecine, interlacing, or duplicate frames are allowed. Telecine refers to footage that has been converted from its native or source rate (for example, 24 frames per second) to broadcast or another rate by inserting a duplicate frame every fourth frame,or by blending or interlacing every third frame together.
- Ensure that the loudness of audio averages -24 LKFS.
- Ensure that you share the creative with publishers before activation to verify that the creative meets their specifications.
Publisher-Specific CTV Creative Specifications:
AUDIO ADS
Audio Ad Specifications
- MP3, M4A, OGG, WAV.
- 15, 30 or 60 seconds.
- Bitrate must be 160 kbps. Hosted MP3 files must have a constant bitrate.
- Make sure your ad length is ideal. For music streaming, the ideal length is 15 or 30 seconds. For podcasts, longer ads with lengths of more than 35 seconds have been found to drive better results.
- Repeat the brand name within the first five seconds. When you say the brand name early and often, you help the listener remember the brand.
- Repeat the call-to-action. Repeating the CTA two times or more helps drive engagement.
- State any URLs clearly. Make sure any URLs you mention are easy to read aloud without special characters like slashes or dashes and be sure to spell it out if needed.
- Incorporate sonic branding. Include a sound that listeners can immediately recognize and connect to the brand. This can be the same intro used at the opening of all your ads, a jingle or a character voice.
- Make sure speech mirrors natural conversation. Use relatable language with a conversational tone.
- Focus on one memorable message. Share information clearly and directly and be cautious about including multiple messages in a single ad.
- Avoid crammed or rushed ads. Aim to have a script with 60 to 65 words for a 30 second spot. Use a deliberate cadence with well-time pauses.
Publisher | Markets | Device | File Type | File Size | Length | Bitrate |
---|---|---|---|---|---|---|
Spotify | Global | Mobile, tablet, desktop, Spotify web player Select gaming console, CTV, connected car, connected speaker | PG Mobile: MP4, MOV, OGG Desktop: WebM, MP4 (include both) PMP MP4, OGG | 500MB | Up to 30 seconds | Ideal Range: 600-640kbps Min: 192kbps Max: 1000kbps |
SXM Media (Pandora/ Soundcloud/ Stitcher) | US | Mobile (in-app), tablet, desktop, connected car (in-app), connected home (in-app) | MP3 | Max: 2.2MB | 15 or 30 seconds (nonskippable) | Min: N/A Max: 320kbps |
iHeart Media | Global | Mobile, desktop | MP3, WAV, WMA, OGG | N/A | 5, 15, 30, or 60 seconds | Min: 128kbps Max: N/A |
AUDIO COMPANION ADS
Audio Companion Banner Specifications
Some audio publishers allow a companion banner that is served alongside the audio ad while it plays. Here’s what you need to know about companion banners:
Publisher | File Type | File Size | Display Size |
---|---|---|---|
Spotify | PG Desktop and PMP Static JPEG PG Mobile N/A (video is full screen) | PG 500MB PMP 200KB | PG Desktop and PMP DV360 – 301×301, Other DSPs – 300×250 PG Mobile N/A (video is full screen) |
SXM Media (Pandora/ Soundcloud/ Stitcher) | Static JPEG, GIF | 100KB | 15 or 30 seconds (nonskippable) |
iHeart Media | JPEG, GIF, PNG, HTML | 50KB | 5, 15, 30, or 60 seconds |
HTML5 REQUIREMENTS
HTML5 creatives are a type of display creative with their own specific recommendations, sourced from the IAB Display Advertising Guidelines. HTML5 creatives are displayed as a full HTML page in an iFrame.
- The IAB recommends adding the dimensions of your creative to your primary HTML document in a meta tag inside of the <head> section of your document. Here’s an example, in which you’d replace the width and height values with the actual dimensions of your creative:
<meta name=”ad.size” content=”width=300,height=250″/>
- The Trade Desk Hosted HTML5 system requires that you upload a static backup image. This image is used to display the ad if a user has JavaScript disabled.
- Commonly used JavaScript and CSS libraries (such as jQuery) do not need to be included with the creative.
- Including image sprites instead of multiple images decreases the number of file requests made by your creative and increases its performance.
- Avoid the use of video tags in HTML5.
- Audio tags should play only if a user intentionally starts the audio.
Please refer to The Trade Desk specification page for more on HTML5 ads.
Requirement | Maximum Specification |
---|---|
Initial load | 300 KB (200 KB recommended) |
Subload | 600 KB |
Initial file load count | 10 files |
Subload file count | 100 files |
File size | 5 MB |
User-initiated load | 2.2 MB |
File Packaging
You can use one of the following packaging options:
- A single HTML file. All information for serving the creative (with the exception of commonly used JavaScript and CSS libraries) should be included in the HTML file. The maximum HTML file size is 200 KB.
- A single root/main HTML file with supporting images.
- A single root/main HTML file with supporting images and additional supporting JS and CSS files.
Here’s what you need to know about using compressed (ZIP) files:
- All files for displaying the creative (with the exception of commonly used JavaScript and CSS libraries) should be included in the ZIP file.
- The primary HTML file should be located in the root of the ZIP file.
- ZIP files must contain no more than 100 files, including at least one HTML file for use as the initiating file for display. Keep the file count low to minimize browser performance impact.
- You can include only HTML, JS, CSS, MP4, JPG, JPEG, GIF, PNG, and SVG files in a ZIP file.
- When packaging HTML5 creatives, include the asset files, not the folder containing them, in the ZIP file:
The following table lists the maximum file size requirements for compressed files:
Requirement | Maximum Specification |
---|---|
Automatically-started video | Less than 1.1 MB |
Any individual file | 2.2 MB |
Primary HTML file | 100 KB |
ZIP file compressed | Less than 10 MB |
ZIP file uncompressed | Less than 12 MB |
Click Tag Parameters
A click tag is a parameter used in HTML5 banner ads. The parameter is a variable that defines the destination URL and is provided in the primary HTML file as a URL parameter.
Here’s what you need to know about click tag parameters:
- You can customize the name of the URL parameter when uploading or editing the creative.
- Click tag names are case-sensitive. Be sure to use uniform capitalization throughout the creative and any supporting files. For example, clickTag and clickTAG are not interchangeable. The Trade Desk Platform defaults to clickTAG.
- When the user clicks the ad, the creative must direct the user to the correct click tag page in a new window.
- If you want to also use that clickthrough URL in your HTML5 creative, you can configure the creative to use the backup clickthrough URL as the default clickthrough URL. To call the clickthrough page through the backup ad image correctly, you must supply a clickthrough parameter.
- You can use multiple click-through URLs and define different landing pages for different actions. If you append a URL-escaped landing page to the click tag URL, the platform tracks the click and redirects the request to the given landing page.
var clickTAG = getParameterByName(“clickTAG”) +encodeURIComponent(“http://www.thetradedesk.com”);
TIP
Use JavaScript to read the parameter from the document location URL and use it to set up the landing page for your clicks. You can use either all single quotes (‘) or all double quotes (“) in your code, but you cannot mix them.
Example 1. A Click Tag Parameter Example
The following code block shows one way to retrieve and implement a creative with a clickthrough URL that has been specified in The Trade Desk platform. In this example, a single image is wrapped with an anchor tag, which, when clicked, opens a new window with the address stored in the clickTAG URL parameter of the creative.
<html>
<head>
<script type=”text/javascript” charset=”utf-8″>
function getParameterByName(name) {
name = name.replace(/[\[]/, “\\[“).replace(/[\]]/, “\\]”);
var regex = new RegExp(“[\\?&]” + name + “=([^&#]*)”),
results = regex.exec(location.search);
return results === null ? “” :
decodeURIComponent(results[1].replace(/\+/g, ” “));
}
var clickTAG = getParameterByName(“clickTAG”);
</script>
</head>
<body>
<a href=”javascript:window.open(window.clickTAG);void(0);”>
<img src=”clickme.jpg”/>
</a>
</body>
</html>
This function retrieves the clickTAG parameter. The location where the value for the clickthrough URL should be stored in the window clickTAG variable.
NATIVE ADS
Native Ad Specifications
Sizes:
- 600×300
- 300×250
- 728×90
Short Title: 25 Characters
Long Title: 90 Characters
Main Image: 600×300, 300×250, 728×90 less than 2MB
Main Video: 16:9, 4:3, and 1:1 less than 2 GB
Short Description: 90 Characters
Long Description: 140 Characters
Sponsor: (KeyMedia Solutions) 25 Characters
Call to Action: 15 Characters
Logo: 200×200
APP PROMOTION ADS
App Promotion Specifications
App-install ads enable users to install your app directly from your ad.
Feature | Description | Specifications |
---|---|---|
Main image | The large main image to be used in the ad. | 1200×627 (1.91:1 aspect ratio) |
Icon | The app icon to be displayed in the ad. | 200×200 (1:1 aspect ratio) |
Logo | The advertiser’s logo to include in the ad, either overlaid over the main image or shown separately from the main image. | 200×200 (1:1 aspect ratio) |
Short title | The title or headline for the native ad— should be optimized for mobile. | 25 characters maximum |
Long title | The title or headline for the native ad — should be optimized for desktop. | 90 characters maximum |
Short description | Additional text typically displayed below the title—should be optimized for mobile. | 90 characters maximum |
Long description | Additional text typically displayed below the title—should be optimized for desktop. | 140 characters maximum |
Sponsor (brand) | The name of the advertiser running the native ad. | 25 characters maximum |
Call to action | Text, such as Learn More or Buy Now, that likely appears in a button near the image assets. | 15 characters maximum |
Price | The price of the product being linked to from the native ad. | 15 characters |
Rating | The rating of the product—most often, an app store rating—typically be displayed as stars on the native ad. | Between 0 and 5 stars |
THIRD PARTY AD TAG
- A URL from which the web browser accesses the content.
- JavaScript code and HTML.
The role of HTML <iframe> tag is to inform the browser to open a mini window of a
particular size inside the current window.
This will help to ensure that the ad won’t expand beyond the specified size. The path
of an ad tag involves several steps.
Paid Search (PPC)
SEARCH ADS
Search Ad Specifications
- 15 Headlines: 30 characters each.
- 4 Descriptions: 90 characters each.
- URL: Required
- Include keywords in headlines and descriptions.
In order to make sure all ads are high quality, every ad must meet high professional and editorial standards. That means no extra spaces, or sTrAnGe CAPITALIZATION.
Each ad should be associated with a list of keywords, organized into relevant ad groups with a minimum of 30 keywords per group. If you don’t have a keyword list, we will conduct the keyword research and send it to you for approval.
Ad Extensions
Sitelink Extensions
Sitelinks take people to specific pages on your site (for example, a specific product or store hours)
- Link Text: 25 characters max, such as “Contact Us” or “About Us”.
- URL: The URL to the specific page, like www.keymediasolutions.com/contactus.
- Description of Linked Page: 2 lines, each with a maximum of 35 characters.
- Line 1: “Contact us today for a free quote.”
- Line 2: “No obligation required, call today!”
Location Extensions
Incorporate store location information in your ads by setting up location assets. With location assets, your ads can display information such as the store address, a map to the store location, or the approximate travel distance to help people find your stores.
You can only choose one type of location asset in an account: either Google My Business or Chain stores. If you don’t own the locations but they sell your products or services, select chain stores. If you have one or more Google My Business accounts, we’ll link each of these to your Google Ads account. We’ll request access to these accounts and then integrate them with your campaign.
Call Extensions
The phone number displayed on your website will be included in the ads, providing potential customers with the option to call your store or business directly. You can add up to 20 call extensions to each campaign or ad group.
Callout Extensions
Callouts can improve your text ads by promoting unique offers to shoppers, like free shipping or 24-hour customer service.
Character limits: Callout text is limited to 25 characters
Structured Snippet
Structured snippets are assets that highlight specific aspects of your products and services. Structured snippets show beneath your text ad in the form of a header (for example: “Destinations”) and list of values (for example: “Hawaii, Costa Rica, South Africa”).
Consider your products and services, select from a list of predefined headers (like “Product” or “Service category”), and then add specific, supporting details as values.
Here’s a list of available headers:
- Amenities
- Brands
- Courses
- Degree programs
- Destinations
- Featured hotels
- Insurance coverage
- Models
- Neighborhoods
- Service catalog
- Shows
- Styles
- Types
25-character limit for each value
Each snippet must have at least 3 values minimum, and up to 10 values maximum.
YouTube VIDEO ADS
YouTube Video Requirements
YouTube Channel
- A YouTube channel is necessary to upload and link your video for campaigns.
- Create a branded YouTube channel specific to your brand.
- Include a descriptive channel bio and a link to the landing page you are promoting.
- Use your brand’s logo as the profile picture, as it will be visible in the ads.
Upload YouTube Video
- The YouTube video must be uploaded for video campaigns.
- Only videos set to Public or Unlisted can be used for video ads.
- Public: Can be shared freely and will appear on your channel, in search results, and in related video lists.
- Unlisted: Accessible only by those with the link.
- Private Videos: These are not eligible for video ads.
- MP4
- 1920 x 1080px (horizontal)
- 1080 x 1920px (vertical)
- 1080 x 1080px (square)
Thumbnails:
- 1280 x 720px
- .JPG, .GIF or .PNG
- <2MB
Skippable In-Stream Ads
Skippable in-stream ads play before, during, or after other videos on YouTube and websites and apps on Google video partners. After 5 seconds, the viewer has the option to skip the ad and continue watching the video. This type of ad is better suited for driving video interactions.
Companion Banner: An image that appears next to your ad on desktop computers. You can choose to have an auto-generated companion banner (based on info from your YouTube channel) or upload a 300×60 JPEG, GIF, or PNG.
YouTube video URL
No max length, but under 3 minutes is recommended.
- Awareness: :15-:20
- Consideration: 2:00-3:00
Action: :15-:20
Headline: 15 characters
CTA: 10 characters
Non-skippable In-Stream Ads
Non-skippable in-stream ads play before, during, or after other videos. Viewers don’t have the option to skip the ad. Non-skippable in-stream ads are 15-seconds (or shorter). This type of video ad is ideal for achieving high video completion rates.
- YouTube video URL
- Length :6 – :15
- Headline: 15 characters
- CTA: 10 characters
- Companion Banner: An image that appears next to your ad on desktop computers. You can choose to have an auto-generated companion banner (based on info from your YouTube channel) or upload a 300×60 JPEG, GIF, or PNG.
In-Feed Video Ads
In-feed video ads place your brand, product, or service alongside YouTube content that is likely to be viewed by your target audience. In-feed video ads appear in YouTube search results, YouTube watch next, and the YouTube app home feed. This type of ad is ideal for awareness or consideration of a product or service.
- YouTube video URL
- Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Headline: Up to 2 lines, 40 characters per
- Description: Up to 2 lines. 35 characters max for each line.
- CTA: 10 characters
Bumper Ads
Bumper ads are a short video ad format designed to allow you to reach more customers and increase awareness about your brand by using a short, memorable message. With videos of 6 seconds or less, bumper ads let you reach people with bite-sized messages, while providing a minimal impact on their viewing experience.
- YouTube video URL
- Length :6 seconds
- Headline: 15 characters
- CTA: 10 characters
- Companion Banner: An image that appears next to your ad on desktop computers. You can choose to have an auto-generated companion banner (based on info from your YouTube channel) or upload a 300×60 JPEG, GIF, or PNG.
GOOGLE SHOPPING ADS
Google Shopping Specifications
Google Shopping Ads include a product image, title, and price, plus your store or business name, all right in the ad. Merchant Center creates these based on information you include in your product feed so you don’t need to create the ads yourself.
Google Merchant Center
Click here for detailed specifications required in the Google Merchant Center for product data: https://support.google.com/merchants/answer/7052112?hl=en#zippy=%2Cother-requirements%2Cformatting-your-product-data
Social Media Content & Ads
META (Facebook & Instagram)
Meta (Facebook & Instagram) Specifications
Image
- File Type: JPG or PNG
- Maximum File Size: 30MB
- Ratio: 1.91:1 to 1:1
- Resolution: At least 1080 x 1080 pixels
- Primary Text: 80 characters
- Headline: 27 characters
Video
- File Type: MP4, MOV or GIF
- Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
- Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
- Resolution: At least 1080 x 1080 pixels
- Video Duration: 1 second to 241 minutes
- Maximum File Size: 4GB
- Video Captions: Optional, but recommended.
- Video Sound: Optional, but recommended.
- Primary Text: 125 characters
- Headline: 27 characters
- Description: 27 characters
Carousel – Images or Videos
- Image File Type: JPG or PNG
- Video File Type: MP4, MOV or GIF
- Image Maximum File Size: 30MB
- Video Maximum File Size: 4GB
- Video Duration: 1 second to 240 minutes
- Ratio: 1:1 or 4:5
- Resolution: At least 1080 x 1080 pixels
- Primary Text: 80 characters
- Headline(s): 45 characters
- Description: 18 characters
- Landing Page URL: Required
- Number of Carousel Cards: 2 to 10
LinkedIn Specifications
Single Image Ads
- File Type: jpg, png, or gif
- File Size: 5 MB
- Image Ratio:
- 1.91:1 (horizontal, desktop and mobile)
- 1:1 (square, desktop and mobile)
- 1:1.91 (vertical, mobile only)
- Headline: 70 characters
- Introductory text: 150 characters
- Description (LAN only): 70 characters. Only required if using LinkedIn Audience Network (LAN).
Horizontal / Landscape
**Horizontal images will deliver to both desktop and mobile
- Minimum: 640 x 360 pixels
- Maximum: 7680 x 4320 pixels
- Recommended: 1.91:1 – 1200 x 628 pixels
- Square
- **LinkedIn recommends this aspect ratio for delivery across both desktop and mobile
- Minimum: 360 x 360 pixels
- Maximum: 4320 x 4320 pixels
- Recommended: 1:1 – 1200 x 1200 pixels
Vertical
**LinkedIn recommends this aspect ratio for best performance on CTR on mobile (vertical images do not deliver to desktop)
- Minimum: 360 x 640 pixels
- Maximum: 2430 x 4320 pixels
- Recommended:
- 1:1.91 – 628 x 1200 pixels
- 2:3 – 600 x 900 pixels
- 4:5 – 720 x 900 pixels
Call To Action Options
- Apply
- Download
- View Quote
- Learn More
- Sign Up
- Subscribe
- Register
- Join
- Attend
- Request Demo
- Landing page URL: Required
Video Ads:
Captivate a professional audience with native video at every stage of the buyer’s journey.
- Video File Type: MP4
- Video Sound Format: AAC or MPEG4
- Recommended frame rate: 30 frames per second
- Custom Thumbnail: Optional but recommended
- Ratio:
- 4:5 (vertical, 0.8)
- 9:16 (vertical; 0.57)
- 16:9 (landscape; 1.78)
- 1:1 (square; 1.0)
- Headline: 70 characters. Maximum of 200 characters
- Introductory text: 150 characters. Maximum of 600 characters
- Video File Size: 75 KB (min) – 200 MB (max)
- Video Duration: 3 seconds – 30 minutes
- Video Captions: Optional
- Video Sound Rate: Less than 64 KHz
- Minimum width: 360 pixels
- Maximum width: 1920 pixels
- Minimum height: 360 pixels
- Maximum height: 1920 pixels
- Minimum aspect ratio: 9:16 (0.563) Maximum aspect ratio: 16:9 (1.778)
Call to Action Options
- Apply
- Download
- View Quote
- Learn More
- Sign Up
- Subscribe
- Register
- Join
- Attend
- Request Demo
Vertical (4:5):
- Min 360 x 450 pixels
- Max 1536 x 1920 pixels
Vertical (9:16):
- Min 360 x 640 pixels
- Max 1080 x 1920 pixels
Landscape (16:9):
- Min 640 x 360 pixels
- Max 1920 x 1080 pixels
Square (1:1):
- Min 360 x 360 pixels
- Max 1920 x 1920 pixels
- Aspect ratio tolerance: 5%
Video Thumbnail File Format: JPG or PNG
Video Thumbnail Max File Size: 2 MB Video
Thumbnail Aspect Ratio & Resolution: Match video
Landing page URL: Required
Carousel Ads
Tell an interactive story that inspires professionals to take action.
- File Type: JPG or PNG
- Ratio: 1:1
- Recommended Resolution: at least 1080 x 1080 pixels
- Card headline: 45 characters
- Introductory text: 255 characters
- Number of carousel cards: 2-10
- Maximum File Size: 10 MB
- Landing page URL: Required
*Please note that LinkedIn Carousel Ads do not support video at this time.
Text Ads:
Drive new customers to your business – on a budget that works for you
- Logo File Type : JPG or PNG
- Logo File Size: 2MB
- Logo image dimensions: 100×100 pixels
- Headline: 25 characters
- Description: 75 characters
- Landing page URL: Required
Call To Action Options
- Apply
- Download
- View Quote
- Learn More
- Sign Up
- Subscribe
- Register
- Join
- Attend
- Request Demo
Spotlight Ads
Showcase your product, service, event, and more to increase traffic to your website or landing page.
- Company Logo Size: 100 x 100 pixels
- Company Logo File Type: JPG or PNG
- Company Logo File Size: 2 MB
- Background Image File Type (optional): JPG or PNG
- Background Image Dimensions (optional): 300 x 250 pixels
- Background Image File Size (optional): 2 MB
- Headline: 50 characters
- Description: 70 characters
- Company Name: 25 characters
- Landing page URL: required
Call To Action Options
- Apply
- Download
- View Quote
- Learn More
- Sign Up
- Subscribe
- Register
- Join
- Attend
- Request Demo
Follower Ads
Promote your LinkedIn Page to seamlessly acquire followers.
- Company Logo Size: 100x100px
- Company Logo File Type: JPG or PNG
- Company Logo File Size: 2MB
- Headline: 50 characters
- Description: 70 characters
- Company Name: 25 characters
Description Options
- JANE, stay informed of industry news and trends
- Get the latest jobs and industry news
- Get the latest on jobs, news and more Imagine your next career move
- Keep up with interesting, relevant updates
- Opportunities are knocking on your door
- Ready for your next opportunity?
- Receive daily or weekly company updates
- Receive daily or weekly organization updates
- Stay informed on industry news and trends
- Visit the careers page for ACME!
- Visit the company for ACME
- Visit the organization page for ACME!
- You’ve got the skills, ACME has the opportunities!
- You’ve got the skills, we’ve got the opportunities!
Headline Options
- JOE, ACME is hiring!
- JOE, current recruiting in your sector!
- JOE, explore relevant opportunities with ACME!
- JOE, get the latest on ACME new, jobs, and more!
- JOE, Get the latest on ACME News, Jobs, and More
- JOE, grow your business with news and insights from ACME
- JOE, grow your career by following ACME
- JOE, keep up with relevant opportunities at ACME
- JOE, keep up with the latest insights from ACME
- JOE, ready for your dream job?
- JOE, you might like to follow ACME
- Grow your business wih insights from ACME
- Grow your business with news and insights from ACME
Call To Action Options
- Visit careers
- Visit company
- Visit jobs Visit life
Lead Gen Forms
Collect even more quality leads from your ads on LinkedIn with seamless pre-filled forms.
- Form Name: 256 characters
- Offer Headline: 60 characters
- Offer Detail (optional): 160 characters
- Privacy Policy: 2000 characters
- Call-to-Action: 20 characters
- Confirmation Message: 300 characters
- Form Fields: 3-4 fields are recommended as best practice. 12 fields are the maximum
Available profile information form fields:
Contact
- First name
- Last name
- Email address
- LinkedIn Profile URL
- Phone number
- City
- State/Province
- Country/Region
- Postal/Zip code
- Work email
- Work phone number
Work
- Job title
- Function
- Seniority
Company
- Company name
- Company size
Industry
- Education Degree
- Field of study
- University / School
- Start date
- Graduation date
Demographic
- Gender
Number of custom questions (optional): 3
Number of characters in a custom question: 100
Conversation Ads
Engage your prospects in LinkedIn Messaging, where professional conversations happen.
- Banner File Type (optional): JPG or PNG
- Banner Image Size (optional): 300 x 250 pixels maximum
- Banner Image File Size (optional): 2MB maximum
- Sender Image: LinkedIn will use the LinkedIn profile image of designated sender
- Banner viewability: Only available on desktop
- Ad Name (optional): 255 characters maximum
- Message Text: 8,000 characters maximum
- Custom Footer: 20,000 characters maximum
- Call-to-Action: 25 characters maximum
- Landing page URL: Required
Message Ads
Send direct messages to your prospects to spark immediate action.
- Banner File Type (optional) : JPG or PNG
- Banner Image Size (optional): 300 x 250 pixels
- Banner Image File Size (optional): 2MB
- Sender Image: We will use the LinkedIn profile image of designated sender
- Ad name (optional): 50 characters
- Message Subject: 60 characters
- Message Text: 1500 characters
- Custom Footer: 2500 characters
- Call-to-Action: 20 characters
- Landing page URL: Required
Click-to-Message Ads
Click-to-Message ads capture your audience’s attention with single image ads that redirect to a conversation
- Single Image Ad File Type: JPG, PNG, or GIF
- Single Image Ad File Size: 5 MB
- Recommended Single Image Ad: 7680 x 4320 pixels (maximum)
- Images less than 401 pixels wide display as a thumbnail image.
- Conversation Ad Image Type (optional): JPG or PNG
- Conversation Ad Image Size (optional): 5 MB
- Recommended Conversation Ad Image: 250 x 250 pixel (maximum)
- Conversation Ad Banner Creative Type (optional): JPG or PNG
- Conversation Ad Banner Creative Size (optional): 2 MB
- Recommended Banner Creative: 300 x 250 pixel (maximum)
- This banner is not clickable for click-to-message ads
- Single Image Ad Introductory text : 600 characters (maximum)
- Conversation Name: 255 characters
- Subject: 60 characters
- Footer/Terms (optional): 20,000 characters
- Intro Message: 8,000 characters
- Response Message: 8,000 characters
Recommendation: Keep formatting simple. While bulleting, italics, and bolding are available we recommend simplicity for a conversational space.
You can use up to 10 emojis per message layer in a conversation ad campaign. For example, if your conversation ad has four CTA buttons and each button has a Show next message action, you can have a maximum of 40 emojis.
Thought Leader Ads
With Thought Leader Ads, the ad creative is your thought leader’s post.
You cannot add any headline or introductory text; edits to the post must come from the original author of the post.
There are no URLs added to Thought Leader Ads. Employees can include URLs in their organic post and the URL would remain hyperlinked when the post is sponsored.
There are no call to action buttons for Thought Leader Ads.
Document Ads
- File type: PDF, DOC, DOCX, PPT, PPTX
- File size: 100 MB
- Aspect Ratio: Vertical, Horizontal, Square
- Number of pages: under 10 pages (300 pages maximum or 1 MM words)
- No URL requirements
Use any of the standard PDF layouts:
- Letter: 8.5 by 11 inches
- Tabloid: 11 by 17 inches
- Legal: 8.5 by 14 inches
- Statement: 5.5 by 8.5 inches
- Executive: 7.25 by 10.5 inches
- Folio: 8.5 by 13 inches
- A3: 11.69 by 16.54 inches
- A4: 8.27 by 11.69 inches
- B4: 9.84 by 13.90 inches
- B5: 6.93 by 9.84 inches
Headline: 70 characters
Introductory text: 150 characters
Technical Requirements
- PDFs with multiple layers must be flattened or merged.
- PDFs with multiple sized pages must be fit to the same page size.
- Review LinkedIn’s Copyright Policy to ensure your document is compliant.
- Please ensure that your document has secure hyperlinks.
Event Ads
Amplify your LinkedIn Event to maximize attendance.
- Image Ratio: 4:1 (image will be pulled from the Event page)
- Event name (optional): 255 characters
- Introductory text : 600 characters
- Event URL: Required, LinkedIn Event page URLs only
Standard Image Ad
Standard ads feature only one image.
- File type: PNG or JPEG
- Max file size: Desktop 20 MB
- Aspect ratio: 2:3; 1000 x 1500 pixels.
Title: Enter up to 100 characters. Depending on the device, the first 40 characters may show in people’s feeds.
Description: Enter up to 500 characters. Descriptions do not appear when viewing the Pin in the home feed or search feed. Additionally, descriptions do not appear for ads when viewed up close. Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your Pin or ad in front of the right audience.
Standard Video Ad
Standard width video ads are videos that are the same size as a regular Pin.
- File type: MP4, MOV or M4V
- Encoding: H.264 or H.265
- Max file size: Up to 2GB
- Video length: Recommended 6 to 15 seconds. Minimum 4 seconds, maximum 15 minutes
- Aspect ratio: Square (1:1) or vertical (2:3, 4:5, or 9:16).
Title: Enter up to 100 characters. Depending on the device, the first 40 characters may show in people’s feeds.
Description: Enter up to 500 characters. Descriptions do not appear when viewing the Pin in the home feed or search feed. Additionally, descriptions do not appear for ads when viewed up close. Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your Pin or ad in front of the right audience.
Max Width Video Ads
Max. width video ads are videos that expand across people’s entire feed on mobile.
- File type: MP4, MOV or M4V
- Encoding: H.264 or H.265
- Max file size: Up to 2GB
- Video length: Recommended length for video ads: 6 to 15 seconds. Minimum 4 seconds, maximum 15 minutes.
- Aspect ratio: Max. width videos cannot exceed the height of a 1:1 aspect ratio
Title: Enter up to 100 characters. Depending on the device, the first 40 characters may show in people’s feeds.
Description Enter up to 500 characters. Descriptions do not appear when viewing the ad in the home feed, search feed, or up close. Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your ad in front of the right audience.
Carousel Ads
Carousel ads feature multiple images for people to swipe through.
- File type: PNG or JPEG
- Max file size: 20 MB per image
- Quantity: 2 to 5 images per carousel
- Aspect ratio: 1:1 or 2:3
Title: Enter up to 100 characters. Depending on the device, the first 40 characters may show in people’s feeds.
Description: Enter up to 500 characters. Descriptions do not appear when viewing the Pin in the home feed or search feed. Additionally, descriptions do not appear for ads when viewed up close. Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your Pin or ad in front of the right audience.
Shopping Ads
Shopping ads feature one image at a time and allow people to purchase products they find on Pinterest. Shopping ads follow the same specs as standard image ads.
- Upload your product catalog
- Sort the products you’d like to promote from your catalog into groups.
Collection Ads
Collections ads appear as one main image above three smaller images, in feeds on mobile devices.
Images:
- File type: PNG or JPEG
- Max file size: 10MB
- Quantity: Must have 1 hero creative. Minimum of 3 secondary creatives recommended. Maximum of 24 secondary creatives.
- Aspect ratio: The hero creative must have either a 1:1 or 2:3 aspect ratio and can differ from the aspect ratios of the secondary creatives. All secondary creatives must have the same aspect ratio of 1:1 (square)
Video:
- File type: .MP4, .MOV or .M4V
- Encoding: H.264 or H.265
- Max file size: Up to 2GB
- Video length: 6 to 15 seconds recommended. Minimum 4 seconds, maximum 15 minutes
- Aspect ratio: Square (1:1) or vertical (2:3 or 9:16).
Character counts
Title: Enter up to 100 characters. Depending on the device, the first 40 characters may show in people’s feeds.
Description: Enter up to 500 characters. Descriptions will only appear for organic collections Pins when viewed up close. Otherwise, descriptions will not show up for promoted collections ads. Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your Pin or ad in front of the right audience.
Idea Ads
Idea ads appear as a set of multiple videos, images, lists and custom text in a single Pin.
File Type
- Image: .BMP, .JPEG, .PNG, .TIFF, .WEBP
- Video: .MP4, .M4V, and .MOV files are available on iOS and Android only
File Size
- File size: 1 GB recommended
- Video encoding: H.264 or H.265
Max file size
- Android and iOS: 2GB max
- Web: 100MB max
Specifications
- Video length: The maximum duration is 5 minutes.
- Resolution: For full-bleed images and videos, or images and videos that extend to take up the entire screen, we recommend using 1080×1920 pixel size (9:16 ratio)
- Aspect ratio: Aspect ratio is 9:16, but there are no restrictions for image or video
- Title: 100 characters max
- On page: 250 characters max
Safe zones: Put text and other elements within the dimensions below so users can easily see on any device when viewing.
- Top: 270 px
- Left: 65 px
- Right: 195 px
- Bottom: 790 px
Showcase Ads
A Showcase ad is a multi-layered ad format featuring multiple cards. Within each swipeable card, advertisers can add up to three features with outbound links to more content, products and more.
Images and Videos
- Image: .BMP, .JPEG, .PNG, .TIFF, .WEBP
- Video: .MP4, .MOV, or .M4V files are available on iOS and Android only
- Max file size: Up to 32MB
- Video length: Videos should be between 3-60 seconds
- Resolution: 1000 x 1500 pixels
- Title Pin: 2:3 ratio
- Card: 2:3 ratio
- Feature: 1:1 static
- Quantity: Up to four cards in addition to primary title Pin.
- Feature: Minimum of 1 and maximum 3 per card
Safe zones: Put text and other elements within the dimensions below so users can easily see on any device when viewing.
- 342 x 430 pixels
All creative should be mindful of safe zones and ensure no copy or logos are obscured by UI elements.
Avoid placing any text or important information in the bottom 80px of the Showcase card since it will be covered.
Text overlay: Limited to no more than 10 words. Font must be legible.
Features: Limited to 30 characters including spaces. For titles, anything after 50 characters will be hidden.
Quiz Ads
A Quiz ad is an ad format with multiple choice questions and answers. Within each quiz result, advertisers can add outbound links to more content, products and more.
Images and Videos
- Image: .BMP, .JPEG, .PNG, .TIFF, .WEBP
- Video: .MP4, .MOV, or .M4V files are available on iOS and Android only
- Max file size: Up to 32MB
- Video length: Between 3-60 seconds
- Resolution” 1000 x 1500 pixels
- Aspect ratio: 2:3 ratio
- Quantity: Up to three results Pins with one title Pin.
We recommend use of bold, lifestyle photography. Preference for inclusive and DEI representation.
Safe Zones
Put text and other elements within the dimensions below so users can easily see on any device when viewing.
- 342 x 376 pixels
All creative should be mindful of safe zones and ensure no copy or logos are obscured by UI elements.
The bottom sheet will overlap with the title Pin upon expansion. While it’s possible to scroll to see the whole Pin, consider placing any important disclosures for restricted verticals at the top to ensure constant visibility.
- Title: 100 characters max.
- Text overlay: Limited to no more than 10 words. Font should be easy to read. Consider stacking brand logo, quiz title and CTA at the top of the Pin.
- Questions and answers: Questions can be up to 96 characters, including spaces. Answers can be up to 48 characters, including spaces.
- Results: 100 characters max in title and 500 characters max for description. Visit site button cannot be edited but the destination URL can be edited.
SNAPCHAT
Single Image or Video Ad Requirements
Full-screen ads that appear in-between Stories.
- File type: .mp4, .mov, .jpg, or .png
- Aspect ratio: 9:16
- Resolution: 1080px x 1920px
- Length: 3-180 seconds
- Attachments: Website, app or AR Lens
- Brand: Up to 25 characters with spaces
- Headline: Up to 34 characters with spaces
- Calls-to-action: Select the CTA text. Snapchat applies the visual and places the CTA on the ad
Collection Ads
Full-screen, shoppable ads that showcase products and appear in between Stories.
- File type: mp4, .mov, .jpg, or .png
- Aspect Ratio: 9:16
- Resolution: 1080px x 1920px
- Length: 3-180 seconds
- Attachments: Website, app or Lens
- Brand: Up to 25 characters with spaces
- Headline: Up to 34 characters with spaces
- Calls-to-action: Select the CTA text. Snapchat applies the visual and places the CTA on the ad
Thumbnail Image Requirements
- File type: .jpg or .png (static image only)
- Resolution: 160px x 160px
- Each thumbnail image requires a URL
- URLs can be used multiple times
Story Ads
3-20 Single Image or Video Ads, delivered between content or via a branded tile.
- File type: mp4, .mov, .jpg, or .png
- Aspect ratio: 9:16
- Resolution: 1080px x 1920px
- Length: 3-180 seconds
- Attachments: Website, app or Lens
- Brand: Up to 25 characters with spaces
- Headline: Up to 34 characters with spaces
- Calls-to-action: Select the CTA text. Snapchat applies the visual and places the CTA on the ad
Tile asset deliverables for Discover section:
Logo:
- File type: .png
- Resolution: 993px x 284px
Image:
- File type: .png
- Resolution: 360px x 600px
Story title: Up to 55 characters with spaces
Commercials
Videos that are non-skippable for 6 seconds and up to three minutes long.
- File type: .mp4 or .mov (H.264 encoded)
- Aspect ratio: 9:16
- Resolution: 1080px x 1920px
- Length: 3-180 seconds
- Attachments: Website, app or AR Lens.
TIKTOK
TikTok Ad Specs
- Aspect ratios: 9:16, 1:1, or 16:9
- Video resolution: 540 x 960 pixels, 640 x6 40 pixels, or 960 x 540 pixels
- Image resolution: 720 x 1280 pixels
- Video file type: .mp4, .mov, .mpeg, .3gp, or .avi
- Image file type: .png, .jpeg, or .jpg
- Video file size: less than 500 MB
In-Feed Ads
The most common type of TikTok ad that shows up on your audience’s homepage and For You Page.
Visit this link for more in-depth information: https://ads.tiktok.com/help/article/tiktok-reservation-in-feed-ads-reach-frequency?lang=en