Creative Spec Sheet

Gaining access to website analytics and Google products is the first and most important step for KeyMedia Solutions. It will allow us to connect the dots between advertising metrics we can track in the platforms (i.e. impressions, clicks, click-through rates) and more valuable behaviors such as button clicks, form submissions, and purchases (if applicable). Google Tag Manager access allows us to place additional pixels and create custom tracking across multiple campaigns and platforms.

Account Management

GOOGLE ANALYTICS

To ensure the best results, KeyMedia Solutions relies on precise tracking through Google Analytics, full Administrator permissions are preferred but not required.

Grant ADMIN permissions in your Google Analytics account:

Login to your Google Analytic console here: https://analytics.google.com/analytics/web
Click the Admin Tab
Select your website under the Account
Select User Management
Enter our email (korenamcc@gmail.com)
Select Manage Users and Edit
Check the box Notify this User by Email
Click Add

*If you do not yet have a Google Analytics account setup, please let your Account Executive know and they will go over the details of setting one up with you.

GOOGLE TAG MANAGER

To ensure the best results, KeyMedia Solutions relies on precise tracking through Google Tag Manager, full Administrator permissions are preferred but not required.

Grant ADMIN permissions in your Google Tag Manager account:

Login to your Google Tag Manager Account.
Click Admin.
In the Container column, select User Management.
Click Add.
Select Add new users.
Enter our email (korenamcc@gmail.com)
Assign Container Permissions.
Click Invite. KMS will receive an invitation to use the container.

*If you do not yet have a Google Tag Manager account setup, please let your Account Executive know and they will go over the details of setting one up with you.

GOOGLE SEARCH CONSOLE

To ensure the best results, KeyMedia Solutions relies on precise tracking through Google Tag Manager, full Administrator permissions are preferred but not required.

Grant ADMIN permissions in your Google Search Console account:

Open the property in Search Console.
Open the Users and permissions page in property settings (Settings > Users and permissions). This page is visible only if you’re a property owner.
Click Add user (korenamcc@gmail.com)
Enter the Google Account name (email) of the new user
Choose the permission level (role) to grant the user. (FULL USER)
Save your changes.

*If you do not yet have a Google Search Console account setup, please let your Account Executive know and they will go over the details of setting one up with you.

BEST PRACTICES

Display and Graphic Ads

Creative images must be clear, recognizable, and relevant.
Text appearing in the ad must be legible.
Creatives must occupy the entire space of the chosen image size.
Creatives cannot appear sideways or upside down.
Ads cannot appear to be more than one ad. They cannot be segmented or contain multiple copies of themselves within the ad.
Creatives with partially black or white backgrounds must include a visible border of a contrasting color to the majority background color of the ad.
Creative file size is recommended to be 150 KB or smaller — this applies to both first and third-party ads.

Video Ads

Animated ads are restricted to a maximum of 15 seconds of looping, after which point they must remain static.
In-banner video creatives can be in flash or HTML5 format with a 50 KB maximum file load and a 2 MB load for the secondary file.
There is no length limit for click-to-start video ads, but the video should immediately go to the landing page upon completion.
For auto-start video ads, there is a 15-second limit. Audio should not be heard unless initiated by a mouse-over. Video should be backstopped by a static 300×250 that should click through to a landing page.
All in-banner video ads must include the play, pause, mute, and unmute controls.

AI Generated Content

Combine AI with human expertise and experience.
Use AI as a tool to enhance existing ideas, generate drafts, and check for errors, rather than as an independent source of content.
Be ethical by disclosing AI use, giving appropriate attribution, and avoiding plagarism.
Be aware of bias and mindful of the monitor model and data of the AI itself.
Write clear and specific prompts that deliver comprehensive results from the AI.

Data Driven Programmatic (DDP) Spec Sheet

Programmatic ads work best when they are simple, direct, and instantly recognizable. With limited space to communicate, clarity is key—ads should feature a short headline or message that clearly highlights the value to the audience, such as a promotion, unique benefit, or urgency driver. Clean, bold visuals paired with legible fonts ensure your message cuts through clutter, while a strong, action-oriented call-to-action (CTA) like “Shop Now” or “Learn More” encourages immediate engagement. To maximize reach and performance, it’s also important to supply a variety of ad sizes so your creative looks consistent and professional across different placements.

GENERAL DISPLAY ADS

Banner/Display Specifications

150 KB or Smaller
GIF, JPG, or PNG image files
Creative images should be clearly labeled with their pixel dimensions in the format WxH (e.g., 300×250, 728×90).
Creative images must be clear, recognizable, and relevant and must occupy the entire space of the image size you’ve chosen.
Animated ads (GIFs) are restricted to a maximum of 15 seconds of looping, after which they must remain static.

Top Performing Display Sizes

For ideal placement, include top Display, Mobile, and Tablet sizes.

160×600
300×250
728×90
300×600
1024×768 (Tablet)
768×1024 (Tablet)
336×280 (Mobile)
320×50 (Mobile)
300×50 (Mobile)

Optional Additional Sizes

120×240*
120×600*
125×125*
180×150*
234×60*
240×400*
250×360*
320×150*
320×160*
320×480*
468×60*
970×250*
300×1050

GENERAL VIDEO ADS

Video Specifications

200 MB maximum
MP4 video files

Ad Formats:

16:9: 1920×1080 (recommended); 640×360 (minimum)
4:3: 640×480 (recommended); 480×360 (minimum)

Length:

Minimum: 5 seconds or longer
Maximum: 300 seconds (5 minutes) or shorter

*Assets fall into standard buckets (5 seconds, 15 seconds, 30 seconds, 60 seconds, and so on) of maximum duration (or minimum duration). It is possible for any video length to be sent to fulfill the request as long as it falls below that maximum duration (and above the minimum duration, if provided). For example, a 25-second ad could be sent to fulfill a request with a maximum duration of 30 seconds, or a 6-second ad could be sent for 15 seconds. The player adapts to a shorter video length than the maximum duration, so there is no dead space between the end of the ad and the beginning of the publisher’s video content.

CTV ADS

Certain requirements (such as bitrates) vary drastically by publisher. Before submitting a CTV creative, be sure to refer to individual publisher specifications or work with publishers directly.

Regardless of the publisher, all creatives must meet the following requirements:

Only MP4 files are allowed for CTV ad placements.
All creatives must be SSL compliant.
Bitrates vary drastically by publisher. Typically, a minimum of 1200 kbps to 1500 kbps is required.
A bitrate of 15,000-30,000 KBPS is preferred.
The maximum file size is determined by multiplying the duration of the media by its bitrate. For example, 30 seconds x 15,000 kbps = 450 MB or 0.45 GB.
A constant frame rate is required.
No telecine, interlacing, or duplicate frames are allowed. Telecine refers to footage that has been converted from its native or source rate (for example, 24 frames per second) to broadcast or another rate by inserting a duplicate frame every fourth frame,or by blending or interlacing every third frame together.
Ensure that the loudness of audio averages -24 LKFS.
Ensure that you share the creative with publishers before activation to verify that the creative meets their specifications.

Publisher-Specific CTV Creative Specifications:

AUDIO ADS

Audio Ad Specifications

MP3, M4A, OGG, WAV.
15, 30 or 60 seconds.
Bitrate must be 160 kbps. Hosted MP3 files must have a constant bitrate.
Make sure your ad length is ideal. For music streaming, the ideal length is 15 or 30 seconds. For podcasts, longer ads with lengths of more than 35 seconds have been found to drive better results.
Repeat the brand name within the first five seconds. When you say the brand name early and often, you help the listener remember the brand.
Repeat the call-to-action. Repeating the CTA two times or more helps drive engagement.
State any URLs clearly. Make sure any URLs you mention are easy to read aloud without special characters like slashes or dashes and be sure to spell it out if needed.
Incorporate sonic branding. Include a sound that listeners can immediately recognize and connect to the brand. This can be the same intro used at the opening of all your ads, a jingle or a character voice.
Make sure speech mirrors natural conversation. Use relatable language with a conversational tone.
Focus on one memorable message. Share information clearly and directly and be cautious about including multiple messages in a single ad.
Avoid crammed or rushed ads. Aim to have a script with 60 to 65 words for a 30 second spot. Use a deliberate cadence with well-time pauses.

Publisher	Markets	Device	File Type	File Size	Length	Bitrate
Spotify	Global	Mobile, tablet, desktop, Spotify web player Select gaming console, CTV, connected car, connected speaker	PG Mobile: MP4, MOV, OGG Desktop: WebM, MP4 (include both) PMP MP4, OGG	500MB	Up to 30 seconds	Ideal Range: 600-640kbps Min: 192kbps Max: 1000kbps
SXM Media (Pandora/ Soundcloud/ Stitcher)	US	Mobile (in-app), tablet, desktop, connected car (in-app), connected home (in-app)	MP3	Max: 2.2MB	15 or 30 seconds (nonskippable)	Min: N/A Max: 320kbps
iHeart Media	Global	Mobile, desktop	MP3, WAV, WMA, OGG	N/A	5, 15, 30, or 60 seconds	Min: 128kbps Max: N/A

AUDIO COMPANION ADS

Audio Companion Banner Specifications

Some audio publishers allow a companion banner that is served alongside the audio ad while it plays. Here’s what you need to know about companion banners:

Publisher	File Type	File Size	Display Size
Spotify	PG Desktop and PMP Static JPEG PG Mobile N/A (video is full screen)	PG 500MB PMP 200KB	PG Desktop and PMP DV360 – 301×301, Other DSPs – 300×250 PG Mobile N/A (video is full screen)
SXM Media (Pandora/ Soundcloud/ Stitcher)	Static JPEG, GIF	100KB	15 or 30 seconds (nonskippable)
iHeart Media	JPEG, GIF, PNG, HTML	50KB	5, 15, 30, or 60 seconds

HTML5 REQUIREMENTS

HTML5 creatives are a type of display creative with their own specific recommendations, sourced from the IAB Display Advertising Guidelines. HTML5 creatives are displayed as a full HTML page in an iFrame.

The IAB recommends adding the dimensions of your creative to your primary HTML document in a meta tag inside of the <head> section of your document. Here’s an example, in which you’d replace the width and height values with the actual dimensions of your creative:

The Trade Desk Hosted HTML5 system requires that you upload a static backup image. This image is used to display the ad if a user has JavaScript disabled.
Commonly used JavaScript and CSS libraries (such as jQuery) do not need to be included with the creative.
Including image sprites instead of multiple images decreases the number of file requests made by your creative and increases its performance.
Avoid the use of video tags in HTML5.
Audio tags should play only if a user intentionally starts the audio.

Please refer to The Trade Desk specification page for more on HTML5 ads.

Requirement	Maximum Specification
Initial load	300 KB (200 KB recommended)
Subload	600 KB
Initial file load count	10 files
Subload file count	100 files
File size	5 MB
User-initiated load	2.2 MB

File Packaging

You can use one of the following packaging options:

A single HTML file. All information for serving the creative (with the exception of commonly used JavaScript and CSS libraries) should be included in the HTML file. The maximum HTML file size is 200 KB.
A single root/main HTML file with supporting images.
A single root/main HTML file with supporting images and additional supporting JS and CSS files.

Here’s what you need to know about using compressed (ZIP) files:

All files for displaying the creative (with the exception of commonly used JavaScript and CSS libraries) should be included in the ZIP file.
The primary HTML file should be located in the root of the ZIP file.
ZIP files must contain no more than 100 files, including at least one HTML file for use as the initiating file for display. Keep the file count low to minimize browser performance impact.
You can include only HTML, JS, CSS, MP4, JPG, JPEG, GIF, PNG, and SVG files in a ZIP file.
When packaging HTML5 creatives, include the asset files, not the folder containing them, in the ZIP file:

The following table lists the maximum file size requirements for compressed files:

Requirement	Maximum Specification
Automatically-started video	Less than 1.1 MB
Any individual file	2.2 MB
Primary HTML file	100 KB
ZIP file compressed	Less than 10 MB
ZIP file uncompressed	Less than 12 MB

Click Tag Parameters

A click tag is a parameter used in HTML5 banner ads. The parameter is a variable that defines the destination URL and is provided in the primary HTML file as a URL parameter.

Here’s what you need to know about click tag parameters:

You can customize the name of the URL parameter when uploading or editing the creative.
Click tag names are case-sensitive. Be sure to use uniform capitalization throughout the creative and any supporting files. For example, clickTag and clickTAG are not interchangeable. The Trade Desk Platform defaults to clickTAG.
When the user clicks the ad, the creative must direct the user to the correct click tag page in a new window.
If you want to also use that clickthrough URL in your HTML5 creative, you can configure the creative to use the backup clickthrough URL as the default clickthrough URL. To call the clickthrough page through the backup ad image correctly, you must supply a clickthrough parameter.
You can use multiple click-through URLs and define different landing pages for different actions. If you append a URL-escaped landing page to the click tag URL, the platform tracks the click and redirects the request to the given landing page.

var clickTAG = getParameterByName(“clickTAG”) +encodeURIComponent(“http://www.thetradedesk.com”);

TIP

Use JavaScript to read the parameter from the document location URL and use it to set up the landing page for your clicks. You can use either all single quotes (‘) or all double quotes (“) in your code, but you cannot mix them.

Example 1. A Click Tag Parameter Example

The following code block shows one way to retrieve and implement a creative with a clickthrough URL that has been specified in The Trade Desk platform. In this example, a single image is wrapped with an anchor tag, which, when clicked, opens a new window with the address stored in the clickTAG URL parameter of the creative.

<html>
<head>
 <script type=”text/javascript” charset=”utf-8″>
 function getParameterByName(name) {
 name = name.replace(/[\[]/, “\\[“).replace(/[\]]/, “\\]”);
 var regex = new RegExp(“[\\?&]” + name + “=([^&#]*)”),
 results = regex.exec(location.search);
 return results === null ? “” :
 decodeURIComponent(results[1].replace(/\+/g, ” “));
 }
 var clickTAG = getParameterByName(“clickTAG”);
 </script>
 </head>
 <body>
 <a href=”javascript:window.open(window.clickTAG);void(0);”>
 <img src=”clickme.jpg”/>
 </a>
 </body>
</html>

This function retrieves the clickTAG parameter. The location where the value for the clickthrough URL should be stored in the window clickTAG variable.

NATIVE ADS

Native Ad Specifications

Sizes:

600×300
300×250
728×90

Short Title: 25 Characters
Long Title: 90 Characters
Main Image: 600×300, 300×250, 728×90 less than 2MB

Main Video: 16:9, 4:3, and 1:1 less than 2 GB
Short Description: 90 Characters

Long Description: 140 Characters
Sponsor: (KeyMedia Solutions) 25 Characters

Call to Action: 15 Characters
Logo: 200×200

APP PROMOTION ADS

App Promotion Specifications

App-install ads enable users to install your app directly from your ad.

Feature	Description	Specifications
Main image	The large main image to be used in the ad.	1200×627 (1.91:1 aspect ratio)
Icon	The app icon to be displayed in the ad.	200×200 (1:1 aspect ratio)
Logo	The advertiser’s logo to include in the ad, either overlaid over the main image or shown separately from the main image.	200×200 (1:1 aspect ratio)
Short title	The title or headline for the native ad— should be optimized for mobile.	25 characters maximum
Long title	The title or headline for the native ad — should be optimized for desktop.	90 characters maximum
Short description	Additional text typically displayed below the title—should be optimized for mobile.	90 characters maximum
Long description	Additional text typically displayed below the title—should be optimized for desktop.	140 characters maximum
Sponsor (brand)	The name of the advertiser running the native ad.	25 characters maximum
Call to action	Text, such as Learn More or Buy Now, that likely appears in a button near the image assets.	15 characters maximum
Price	The price of the product being linked to from the native ad.	15 characters
Rating	The rating of the product—most often, an app store rating—typically be displayed as stars on the native ad.	Between 0 and 5 stars

THIRD PARTY AD TAG

A URL from which the web browser accesses the content.
JavaScript code and HTML.

The role of HTML <iframe> tag is to inform the browser to open a mini window of a particular size inside the current window.

This will help to ensure that the ad won’t expand beyond the specified size. The path of an ad tag involves several steps.

Paid Search (PPC) Spec Sheet

Search ads are designed to capture high intent users with clear, keyword driven messaging that closely aligns with what people are actively searching for. This section outlines the specific ad requirements including up to 15 headlines, multiple descriptions, required URLs, and proper formatting standards to ensure quality and professionalism. It emphasizes the need for strong keyword integration and well organized ad groups with robust keyword lists to improve relevance and performance. Additionally, it details the use of ad extensions such as sitelinks, location, call, callout, and structured snippets, which add valuable information, increase visibility, and create more opportunities for users to engage with your business.

SEARCH ADS

Search Ad Specifications

15 Headlines: 30 characters each.
4 Descriptions: 90 characters each.
URL: Required
Include keywords in headlines and descriptions.

In order to make sure all ads are high quality, every ad must meet high professional and editorial standards. That means no extra spaces, or sTrAnGe CAPITALIZATION.

Each ad should be associated with a list of keywords, organized into relevant ad groups with a minimum of 30 keywords per group. If you don’t have a keyword list, we will conduct the keyword research and send it to you for approval.

Ad Extensions

Sitelink Extensions

Sitelinks take people to specific pages on your site (for example, a specific product or store hours)

Link Text: 25 characters max, such as “Contact Us” or “About Us”.
URL: The URL to the specific page, like www.keymediasolutions.com/contactus.
Description of Linked Page: 2 lines, each with a maximum of 35 characters.
Line 1: “Contact us today for a free quote.”
Line 2: “No obligation required, call today!”

Location Extensions

Incorporate store location information in your ads by setting up location assets. With location assets, your ads can display information such as the store address, a map to the store location, or the approximate travel distance to help people find your stores.

You can only choose one type of location asset in an account: either Google My Business or Chain stores. If you don’t own the locations but they sell your products or services, select chain stores. If you have one or more Google My Business accounts, we’ll link each of these to your Google Ads account. We’ll request access to these accounts and then integrate them with your campaign.

Call Extensions

The phone number displayed on your website will be included in the ads, providing potential customers with the option to call your store or business directly. You can add up to 20 call extensions to each campaign or ad group.

Callout Extensions

Callouts can improve your text ads by promoting unique offers to shoppers, like free shipping or 24-hour customer service.

Character limits: Callout text is limited to 25 characters

Structured Snippet

Structured snippets are assets that highlight specific aspects of your products and services. Structured snippets show beneath your text ad in the form of a header (for example: “Destinations”) and list of values (for example: “Hawaii, Costa Rica, South Africa”).

Consider your products and services, select from a list of predefined headers (like “Product” or “Service category”), and then add specific, supporting details as values.

Here’s a list of available headers:

Amenities
Brands
Courses
Degree programs
Destinations
Featured hotels
Insurance coverage
Models
Neighborhoods
Service catalog
Shows
Styles
Types

25-character limit for each value

Each snippet must have at least 3 values minimum, and up to 10 values maximum.

YOUTUBE VIDEO ADS

YouTube Creative Guide

Need 1 Reel Size asset:

Video -

File Type:
- MPG, MPEG-2, or MPEG-4
Ratio:
- 16:9 for horizontal
- 9:16 for vertical
- 1:1 for square
Resolution:
- 1920 x 1080px (horizontal)
- 1080 x 1920px (vertical)
- 1080 x 1080px (square)
Maximum File Size
- 256MB
Max Duration:
- 3-180s
Recommend having a mix of:
- 6s
- 10s
- 15s
- 30s
Video Captions:
- Recommended
Video Sound:
- Required
Bitrate:
- 516KBPS

Text Requirements –

Headline:
- Short-tail: ≤15 characters
- Long-tail: ≤80 characters
Description: ≤70 characters
CTA: ≤10 characters

Need 1 Thumbnail asset:

Static Image -

File Type:
- JPG, GIF, or PNG
Ratio:
- 16:9 for horizontal
Resolution:
- 1280x720px
Maximum File Size
- 2MB

For Companion Banners:

Static Image -

File Type:
- JPG, GIF, or PNG
Resolution:
- 300x60px
Maximum File Size
- 150KB

Creative Guidelines:

General
- Full Funnel
- Use surprising, unexpected, or delightful images and visuals early on
- Have tightly framed shots of people or products at the beginning
- Use action and intrigue to draw excitement and attention
- Communicate a simple, focused, tangible message alone
- Without an emotional element
- Experiment with point of view
- Like using a first-person perspective
- Strong call-to-action that is specific
- Make sure it is audible and visible to be the most effective
- Create urgency
- Make the offer audible and visible through text cards or simple animation
Awareness
- Integrate the log into the storyline
- Or feature it on a product
- Use visuals or audio cues
Consideration
- Use the logo as a super, text overlay, or persistent watermark
Awareness and Consideration
- Have more than two frames in the first five seconds
- If your video has people – open with them on screen
- Introduce your product or brand in the first five seconds
- Brand personifications / mascots are an original way to tell a brand story
- Audio mentions of brands are more impactful when they come from people on-screen
- Deliver a functional message through an appealing story
Consideration and Action
- Use visuals and audio cues
- Video quality should always be in HD

Safe Zones:

GOOGLE SHOPPING ADS

Google Shopping Specifications

Google Shopping Ads include a product image, title, and price, plus your store or business name, all right in the ad. Merchant Center creates these based on information you include in your product feed so you don’t need to create the ads yourself.

Google Merchant Center

Click here for detailed specifications required in the Google Merchant Center for product data: https://support.google.com/merchants/answer/7052112?hl=en#zippy=%2Cother-requirements%2Cformatting-your-product-data

GOOGLE PMAX ADS

TEXT AD COMPONENTS
Headlines:

At least 1 with a maximum of 15 characters
30 characters (minimum 3, up to 5)

Long Headline:

90 characters (minimum 1, up to 5)

Descriptions:

90 characters (minimum 2, up to 5)
60 characters or less (minimum 1)

Destination URL:

Maximum 15 characters

Call-to-Action (CTA)

Business Name:

Maximum 25 characters

IMAGE COMPONENTS

Landscape Image (1200×628)
Square Image (1200×1200)
Portrait Image (960×1200)
Square Logo
Landscape Logo (1200×300)

VIDEO COMPONENTS (Optional)

0 to 5 videos (YouTube-compatible)
Recommended: 5 videos
Aspect Ratios:
- Horizontal
- Vertical
- Square
Google allows automatic resizing of landscape videos to square (1:1) and portrait (9:16)

Social Media Content & Ads Spec Sheet

Social media ads succeed by capturing attention quickly and sparking interaction. Since users scroll rapidly, visuals need to be thumb-stopping—whether that’s through eye-catching images, bold colors, or short-form video that feels native to the platform. Copy should be concise, but compelling enough to hook the viewer in the first line or first few seconds of a video. Authenticity matters: content that feels real, relatable, or community-driven often outperforms highly polished ads. Incorporating captions and text overlays ensures videos are accessible for sound-off viewing, while clear but conversational CTAs help guide users to take the next step without breaking the natural flow of the feed.

META Ads

Meta (Facebook & Instagram) Ad Specifications

In order to maximize reach across all Meta placements, we require at least two assets: a vertical size to run on Reels and Stories, and a square to run on all other placements (feed, search results, explore page, etc.), these can be images, videos, or a mix of both.

Reels & Stories Assets (Please provide at least 1 Reels & Story Asset – Video or Static Image)

Video

File Type: MP4, MOV, or GIF
Ratio: 9:16
Resolution: 1080×1920 Pixels
Maximum File Size:
- Maximum of 4G
- Recommended: Smaller, easy to stream files under 100MB
Duration:
- Maximum: 2 minutes
- Recommended: A variety between 6s, 10s, 15s, 30s, or 60s
Video captions and sound are recommended, otherwise the platform will add musci
Ensure any sounds are licensed or free for commercial use
Safe Zones: keep crucial content (text, logos, faces) visible by avoiding the top (around 250px), bottom (around 350px), and sides (left 35px, right 120px)

Static Image

File Type: MP4, MOV or GIF
Ratio: 9:16
Resolution: 1080×1920
Maximum file size: 30MB

Assets for All Other Meta Placements (Please provide at least one static 1080×1080 image to appear in-feed, search results, and explore pages)

Static Square Image

File Type: JPG or PNG
Ratio: 1:1
Resolution: 1080x1080px
Maximum file size: 30MB
Maximum number of carousel cards: 10 images

Video

Videos that are not 9:16 will not run on Reels & stories, but any additional video creative can be added to the campaign to run in-feed.
File Type: MP4, MOV, or GIF
Ratio: 16:9 or 1:1
Resolution: 1920x1080px or 1080x1080px
Maximum of 4G
Recommended: Smaller, easy to stream files under 100MB
Duration:
- Maximum: 2 minutes
- Recommended: A variety between 6s, 10s, 15s, 30s, or 60s
Video captions and sound are recommended, otherwise the platform will add music
Ensure any sounds are licensed or free for commercial use
Safe Zones: keep crucial content (text, logos, faces) visible by avoiding the top (around 250px), bottom (around 350px), and sides (left 35px, right 120px)

Ad Details (Text & URL Requirements):

Primary Text

Max: 125 characters
At least 2 primary text lines are recommended (5 max):
- Short: 40-60 characters
- Long: 90-125 characters

Headline

Max: 40 characters
At least 2 headlines are recommended (5 max):
- Short: 20–27 characters
- Long: 30-40 characters

Link URL & Description

Landing page URL is required
Link Description: Up to 25 characters
- Not required & not shown on all placements (often skipped on mobile)

Creative Guidelines

Shorten text: People on Facebook and Instagram scan quickly. Keep your text short, clear and concise to get your message across.
Add movement: Ads with movement can stand out in Feed.
Use calls to action: A range of call-to-action (CTA) buttons are available for Facebook and Instagram ads. These buttons draw attention and encourage people to engage with your ad. Based on what you want people to do when they see your ad.

To learn more about specific placements, view the official Meta Ads Guide.

LinkedIn Specifications

Single Image Ads

File Type: jpg, png, or gif
File Size: 5 MB
Image Ratio:
1.91:1 (horizontal, desktop and mobile)
1:1 (square, desktop and mobile)
1:1.91 (vertical, mobile only)
Headline: 70 characters
Introductory text: 150 characters
Description (LAN only): 70 characters. Only required if using LinkedIn Audience Network (LAN).

Horizontal / Landscape

**Horizontal images will deliver to both desktop and mobile

Minimum: 640 x 360 pixels
Maximum: 7680 x 4320 pixels
Recommended: 1.91:1 – 1200 x 628 pixels
Square
**LinkedIn recommends this aspect ratio for delivery across both desktop and mobile
Minimum: 360 x 360 pixels
Maximum: 4320 x 4320 pixels
Recommended: 1:1 – 1200 x 1200 pixels

Vertical

**LinkedIn recommends this aspect ratio for best performance on CTR on mobile (vertical images do not deliver to desktop)

Minimum: 360 x 640 pixels
Maximum: 2430 x 4320 pixels
Recommended:
1:1.91 – 628 x 1200 pixels
2:3 – 600 x 900 pixels
4:5 – 720 x 900 pixels

Call To Action Options

Apply
Download
View Quote
Learn More
Sign Up
Subscribe
Register
Join
Attend
Request Demo
Landing page URL: Required

Video Ads:

Captivate a professional audience with native video at every stage of the buyer’s journey.

Video File Type: MP4
Video Sound Format: AAC or MPEG4
Recommended frame rate: 30 frames per second
Custom Thumbnail: Optional but recommended
Ratio:
4:5 (vertical, 0.8)
9:16 (vertical; 0.57)
16:9 (landscape; 1.78)
1:1 (square; 1.0)
Headline: 70 characters. Maximum of 200 characters
Introductory text: 150 characters. Maximum of 600 characters
Video File Size: 75 KB (min) – 200 MB (max)
Video Duration: 3 seconds – 30 minutes
Video Captions: Optional
Video Sound Rate: Less than 64 KHz
Minimum width: 360 pixels
Maximum width: 1920 pixels
Minimum height: 360 pixels
Maximum height: 1920 pixels
Minimum aspect ratio: 9:16 (0.563) Maximum aspect ratio: 16:9 (1.778)

Call to Action Options

Apply
Download
View Quote
Learn More
Sign Up
Subscribe
Register
Join
Attend
Request Demo

Vertical (4:5):

Min 360 x 450 pixels
Max 1536 x 1920 pixels

Vertical (9:16):

Min 360 x 640 pixels
Max 1080 x 1920 pixels

Landscape (16:9):

Min 640 x 360 pixels
Max 1920 x 1080 pixels

Square (1:1):

Min 360 x 360 pixels
Max 1920 x 1920 pixels
Aspect ratio tolerance: 5%

Video Thumbnail File Format: JPG or PNG

Video Thumbnail Max File Size: 2 MB Video

Thumbnail Aspect Ratio & Resolution: Match video

Landing page URL: Required

Carousel Ads

Tell an interactive story that inspires professionals to take action.

File Type: JPG or PNG
Ratio: 1:1
Recommended Resolution: at least 1080 x 1080 pixels
Card headline: 45 characters
Introductory text: 255 characters
Number of carousel cards: 2-10
Maximum File Size: 10 MB
Landing page URL: Required

*Please note that LinkedIn Carousel Ads do not support video at this time.

Text Ads:

Drive new customers to your business – on a budget that works for you

Logo File Type : JPG or PNG
Logo File Size: 2MB
Logo image dimensions: 100×100 pixels
Headline: 25 characters
Description: 75 characters
Landing page URL: Required

Call To Action Options

Apply
Download
View Quote
Learn More
Sign Up
Subscribe
Register
Join
Attend
Request Demo

Spotlight Ads

Showcase your product, service, event, and more to increase traffic to your website or landing page.

Company Logo Size: 100 x 100 pixels
Company Logo File Type: JPG or PNG
Company Logo File Size: 2 MB
Background Image File Type (optional): JPG or PNG
Background Image Dimensions (optional): 300 x 250 pixels
Background Image File Size (optional): 2 MB
Headline: 50 characters
Description: 70 characters
Company Name: 25 characters
Landing page URL: required

Call To Action Options

Apply
Download
View Quote
Learn More
Sign Up
Subscribe
Register
Join
Attend
Request Demo

Follower Ads

Promote your LinkedIn Page to seamlessly acquire followers.

Company Logo Size: 100x100px
Company Logo File Type: JPG or PNG
Company Logo File Size: 2MB
Headline: 50 characters
Description: 70 characters
Company Name: 25 characters

Description Options

JANE, stay informed of industry news and trends
Get the latest jobs and industry news
Get the latest on jobs, news and more Imagine your next career move
Keep up with interesting, relevant updates
Opportunities are knocking on your door
Ready for your next opportunity?
Receive daily or weekly company updates
Receive daily or weekly organization updates
Stay informed on industry news and trends
Visit the careers page for ACME!
Visit the company for ACME
Visit the organization page for ACME!
You’ve got the skills, ACME has the opportunities!
You’ve got the skills, we’ve got the opportunities!

Headline Options

JOE, ACME is hiring!
JOE, current recruiting in your sector!
JOE, explore relevant opportunities with ACME!
JOE, get the latest on ACME new, jobs, and more!
JOE, Get the latest on ACME News, Jobs, and More
JOE, grow your business with news and insights from ACME
JOE, grow your career by following ACME
JOE, keep up with relevant opportunities at ACME
JOE, keep up with the latest insights from ACME
JOE, ready for your dream job?
JOE, you might like to follow ACME
Grow your business wih insights from ACME
Grow your business with news and insights from ACME

Call To Action Options

Visit careers
Visit company
Visit jobs Visit life

Lead Gen Forms

Collect even more quality leads from your ads on LinkedIn with seamless pre-filled forms.

Form Name: 256 characters
Offer Headline: 60 characters
Offer Detail (optional): 160 characters
Privacy Policy: 2000 characters
Call-to-Action: 20 characters
Confirmation Message: 300 characters
Form Fields: 3-4 fields are recommended as best practice. 12 fields are the maximum

Available profile information form fields:

Contact

First name
Last name
Email address
LinkedIn Profile URL
Phone number
City
State/Province
Country/Region
Postal/Zip code
Work email
Work phone number

Work

Job title
Function
Seniority

Company

Company name
Company size

Industry

Education Degree
Field of study
University / School
Start date
Graduation date

Demographic

Gender

Number of custom questions (optional): 3

Number of characters in a custom question: 100

Conversation Ads

Engage your prospects in LinkedIn Messaging, where professional conversations happen.

Banner File Type (optional): JPG or PNG
Banner Image Size (optional): 300 x 250 pixels maximum
Banner Image File Size (optional): 2MB maximum
Sender Image: LinkedIn will use the LinkedIn profile image of designated sender
Banner viewability: Only available on desktop
Ad Name (optional): 255 characters maximum
Message Text: 8,000 characters maximum
Custom Footer: 20,000 characters maximum
Call-to-Action: 25 characters maximum
Landing page URL: Required

Message Ads

Send direct messages to your prospects to spark immediate action.

Banner File Type (optional) : JPG or PNG
Banner Image Size (optional): 300 x 250 pixels
Banner Image File Size (optional): 2MB
Sender Image: We will use the LinkedIn profile image of designated sender
Ad name (optional): 50 characters
Message Subject: 60 characters
Message Text: 1500 characters
Custom Footer: 2500 characters
Call-to-Action: 20 characters
Landing page URL: Required

Click-to-Message Ads

Click-to-Message ads capture your audience’s attention with single image ads that redirect to a conversation

Single Image Ad File Type: JPG, PNG, or GIF
Single Image Ad File Size: 5 MB
Recommended Single Image Ad: 7680 x 4320 pixels (maximum)
Images less than 401 pixels wide display as a thumbnail image.
Conversation Ad Image Type (optional): JPG or PNG
Conversation Ad Image Size (optional): 5 MB
Recommended Conversation Ad Image: 250 x 250 pixel (maximum)
Conversation Ad Banner Creative Type (optional): JPG or PNG
Conversation Ad Banner Creative Size (optional): 2 MB
Recommended Banner Creative: 300 x 250 pixel (maximum)
This banner is not clickable for click-to-message ads
Single Image Ad Introductory text : 600 characters (maximum)
Conversation Name: 255 characters
Subject: 60 characters
Footer/Terms (optional): 20,000 characters
Intro Message: 8,000 characters
Response Message: 8,000 characters

Recommendation: Keep formatting simple. While bulleting, italics, and bolding are available we recommend simplicity for a conversational space.

You can use up to 10 emojis per message layer in a conversation ad campaign. For example, if your conversation ad has four CTA buttons and each button has a Show next message action, you can have a maximum of 40 emojis.

Thought Leader Ads

With Thought Leader Ads, the ad creative is your thought leader’s post.

You cannot add any headline or introductory text; edits to the post must come from the original author of the post.

There are no URLs added to Thought Leader Ads. Employees can include URLs in their organic post and the URL would remain hyperlinked when the post is sponsored.

There are no call to action buttons for Thought Leader Ads.

Document Ads

File type: PDF, DOC, DOCX, PPT, PPTX
File size: 100 MB
Aspect Ratio: Vertical, Horizontal, Square
Number of pages: under 10 pages (300 pages maximum or 1 MM words)
No URL requirements

Use any of the standard PDF layouts:

Letter: 8.5 by 11 inches
Tabloid: 11 by 17 inches
Legal: 8.5 by 14 inches
Statement: 5.5 by 8.5 inches
Executive: 7.25 by 10.5 inches
Folio: 8.5 by 13 inches
A3: 11.69 by 16.54 inches
A4: 8.27 by 11.69 inches
B4: 9.84 by 13.90 inches
B5: 6.93 by 9.84 inches

Headline: 70 characters

Introductory text: 150 characters

Technical Requirements

PDFs with multiple layers must be flattened or merged.
PDFs with multiple sized pages must be fit to the same page size.
Review LinkedIn’s Copyright Policy to ensure your document is compliant.
Please ensure that your document has secure hyperlinks.

Event Ads

Amplify your LinkedIn Event to maximize attendance.

Image Ratio: 4:1 (image will be pulled from the Event page)
Event name (optional): 255 characters
Introductory text : 600 characters
Event URL: Required, LinkedIn Event page URLs only

Standard Image Ad

Standard Video Ad

Standard width video ads are videos that are the same size as a regular Pin.

File type: MP4, MOV or M4V
Encoding: H.264 or H.265
Max file size: Up to 2GB
Video length: Recommended 6 to 15 seconds. Minimum 4 seconds, maximum 15 minutes
Aspect ratio: Square (1:1) or vertical (2:3, 4:5, or 9:16).

Title: Enter up to 100 characters. Depending on the device, the first 40 characters may show in people’s feeds.

Description: Enter up to 500 characters. Descriptions do not appear when viewing the Pin in the home feed or search feed. Additionally, descriptions do not appear for ads when viewed up close. Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your Pin or ad in front of the right audience.

Max Width Video Ads

Max. width video ads are videos that expand across people’s entire feed on mobile.

File type: MP4, MOV or M4V
Encoding: H.264 or H.265
Max file size: Up to 2GB
Video length: Recommended length for video ads: 6 to 15 seconds. Minimum 4 seconds, maximum 15 minutes.
Aspect ratio: Max. width videos cannot exceed the height of a 1:1 aspect ratio

Title: Enter up to 100 characters. Depending on the device, the first 40 characters may show in people’s feeds.

Description Enter up to 500 characters. Descriptions do not appear when viewing the ad in the home feed, search feed, or up close. Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your ad in front of the right audience.

Carousel Ads

Carousel ads feature multiple images for people to swipe through.

File type: PNG or JPEG
Max file size: 20 MB per image
Quantity: 2 to 5 images per carousel
Aspect ratio: 1:1 or 2:3

Title: Enter up to 100 characters. Depending on the device, the first 40 characters may show in people’s feeds.

Shopping Ads

Shopping ads feature one image at a time and allow people to purchase products they find on Pinterest. Shopping ads follow the same specs as standard image ads.

Showcase Ads

A Showcase ad is a multi-layered ad format featuring multiple cards. Within each swipeable card, advertisers can add up to three features with outbound links to more content, products and more.

Images and Videos

Image: .BMP, .JPEG, .PNG, .TIFF, .WEBP
Video: .MP4, .MOV, or .M4V files are available on iOS and Android only

Max file size: Up to 32MB
Video length: Videos should be between 3-60 seconds
Resolution: 1000 x 1500 pixels
Title Pin: 2:3 ratio
Card: 2:3 ratio
Feature: 1:1 static
Quantity: Up to four cards in addition to primary title Pin.
Feature: Minimum of 1 and maximum 3 per card

Safe zones: Put text and other elements within the dimensions below so users can easily see on any device when viewing.

342 x 430 pixels

All creative should be mindful of safe zones and ensure no copy or logos are obscured by UI elements.

Avoid placing any text or important information in the bottom 80px of the Showcase card since it will be covered.

Text overlay: Limited to no more than 10 words. Font must be legible.

Features: Limited to 30 characters including spaces. For titles, anything after 50 characters will be hidden.

Quiz Ads

A Quiz ad is an ad format with multiple choice questions and answers. Within each quiz result, advertisers can add outbound links to more content, products and more.

Images and Videos

Image: .BMP, .JPEG, .PNG, .TIFF, .WEBP
Video: .MP4, .MOV, or .M4V files are available on iOS and Android only
Max file size: Up to 32MB
Video length: Between 3-60 seconds
Resolution” 1000 x 1500 pixels
Aspect ratio: 2:3 ratio
Quantity: Up to three results Pins with one title Pin.

We recommend use of bold, lifestyle photography. Preference for inclusive and DEI representation.

Safe Zones

Put text and other elements within the dimensions below so users can easily see on any device when viewing.

342 x 376 pixels

All creative should be mindful of safe zones and ensure no copy or logos are obscured by UI elements.

The bottom sheet will overlap with the title Pin upon expansion. While it’s possible to scroll to see the whole Pin, consider placing any important disclosures for restricted verticals at the top to ensure constant visibility.

Title: 100 characters max.
Text overlay: Limited to no more than 10 words. Font should be easy to read. Consider stacking brand logo, quiz title and CTA at the top of the Pin.
Questions and answers: Questions can be up to 96 characters, including spaces. Answers can be up to 48 characters, including spaces.
Results: 100 characters max in title and 500 characters max for description. Visit site button cannot be edited but the destination URL can be edited.

SNAPCHAT

Snapchat Creative Guide

Need 1 Reel Size asset:

Video -

File Type:
- MP4 or MOV
Ratio:
- 9:16
Resolution:
- 720x1280 Pixels
Maximum File Size
- 500MB
Max Duration:
- 3-180s
Recommend having a mix of:
- 5s
- 10s
- 30s
Video Captions:
- Recommended
Video Sound:
- Recommended
- Must utilize 2 channels in a balanced way throughout
Minimum Bitrate:
- 192KBPS
- 16 or 24 bit only
- Target level is 16 LUFS
Bitrate:
- 516KBPS
H.264 encoded

Text Requirements –

Brand Name: Up to 25 characters with spaces
Headline: Up to 34 characters with spaces

Creative Guidelines:

General
- Focus on one key hero message
- Use purposeful sound design
- Branding should come in before 0:02
- Run short-form ads (i.e. :03-:05 in duration) to mirror the bite-sized nature of Snaps
Tile Recommendations
- Required if placement is automatic, or in Discover Feed.
- Text in the supplied tile image may not be located near the top or bottom of the image where it may be obscured by the overlaid Logo, CTA and Headline.
- If the background color is white, Snapchat recommends adding a gradient shade towards the bottom of the image to ensure the headline that is affixed pops against the background.
- Snapchat lays out designs with elements provided at the time of Campaign flighting.
Tile Restrictions
- Supplying a plain, solid colored image (without any other visual elements featured in it)
- Clickbait or distasteful messaging in title of the Story Ad (i.e., a headline that is not truthful to the content featured in the Story, shocking, offensive, or overly provocative messaging)
- Tile of Stories that are all capital letters or all emojis
- Imagery that is of poor resolution
- Text graphic overlay on image near the top or bottom of the asset (these areas of the Tile are where your Logo and Headline will be overlaid, so it's important to keep them free of text).
- Please Note: Text appearing on products within the image or on any signage within the image (i.e. Street signs or artwork on a wall, etc.) is permitted.
- Logos that are the same color as the background image they appear on (thereby making the logo invisible)

Safe Zones:

Standard

with Tiles

TIKTOK

Resolution: 720×1280 Pixels
Maximum File Size: 500MB
Max Duration: 1 minute
- Recommend having a variety at:
  - 5s
  - 10s
  - 15s
  - 30s
  - 60s
Video Captions & Audio: Recommended
Minimum Bitrate: 2,500KBPS

Carousel Ads

File Type: JPG or PNG
Ratio: 1:1 or 9:16
Resolution:
- 1:1 – 640×640 pixels
- 9:16 – 720×1280 pixels
Max File Size: 100KB
Number of cards:
- Standard: 2-35
- VSA: 2-20
Music Requirements
- 2s-10m
- Format: MP3, WAV, M4A, or FLAC

Ad Safe Zones

Creative Guidelines

Avoid using transparent or white background for the creative
All video creatives must have sound
The music names on the Non-Spark Ads are automatically generated as Promoted Music, and the music name cannot be changed
No watermarks (including the TikTok watermark) are allowed in the creatives
The ad creative must not mimic the TikTok interface
“#” element in the creative is allowed to be used in commercial, sponsored and organic hashtag challenges, but not allowed for non-commercial hashtags with commercial intention
If a well-known person is featured in the creative (celebrity, etc.), the advertisers must provide proof of endorsement, related authorization, or related third-party reports
Reservation In-Feed Ads allows using 2-creator duet and stitch videos as ad creatives, but if using spark ads format pull, it would require dual authorization
If used, client is responsible for obtaining appropriate licensing rights for fonts, emojis, and creative tools

Visit this link for more in-depth information: https://ads.tiktok.com/help/article/tiktok-reservation-in-feed-ads-reach-frequency?lang=en