Political Advertising
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Enhance your customer journey from a click to the polls.
We are experiencing a heightened political climate that is posing major challenges for advertisers. The evolving ad tech landscape has made it increasingly difficult for political advertisers to navigate, further complicated by sudden policy changes from major industry players.
How Do We Solve This Challenge?
Our approach stands out by being immune to policy constraints, distinguishing it from giants like Google and Meta. As we gear up for the election season, we don’t just adapt – we innovate. We continuously refine our tactics, incorporating the latest congressional maps, enhancing sentiment-specific audience segments and implementing advanced tracking mechanisms. Our capabilities span the spectrum, from reaching the right audience through interests, demographics, related content, and lookalike audiences to executing powerful retargeting strategies.
Our advanced technology offers precise audience targeting and access to nearly 99% of all online ad inventory. Whether it’s a display ad, video ad, audio ad, or commercial, your message will effectively reach the most relevant and influential voters.
✓ Target Voters by Political Party
✓ Target Voters by Age, Gender, Race, Household
✓ Target Voters by Interests or Beliefs
✓ Target Voters with Contextually Relevant Topics
✓ Target Voters with a Diverse Message Mix
✓ Target Voters on Streaming TV Devices
Political Advertising with Connected TV
Traditionally, over 50% of political ad spend goes towards Broadcast/Linear TV. However, recent data reveals a 3% decline in traditional TV viewership since 2020, prompting the need for a strategic shift in advertising approaches.