Archive for the "SEO" Category

You need SEO. Here’s Why.

10/25/2018 - Unless you have been living under a rock, you have heard the acronym “SEO” or the term “Search Engine Optimization.” What is SEO and why do you need it if you have a website? Great question. Read on. What Is SEO? According to Moz, Search Engine Optimization (SEO) is the practice of increasing the quantity […]

Humanizing Automation

12/7/2017 - It seems that more and more of our interactions are with automations and algorithms. Everything from your car manufacture and food production to your Facebook feed and content consumption. And, as marketers, we interact with these technologies on a daily basis while strategizing and optimizing online marketing campaigns. So, how do we work within this […]

Mobile Search Killed the Desktop Star

10/26/2017 - Whether or not you understand the elaborate ins and outs of digital media, it isn’t hard to comprehend the impact mobile smartphones have made on our daily lives. Our mobile devices have become more than just an every-day care item. Today, they represent our connection to society around us. This connection hasn’t just changed how […]

Three Recommendations for Producing Content

9/7/2017 - No matter the industry you’re in, I’m sure you’ve heard everyone say how important producing content is to your marketing strategy. Today people want to watch videos, so we make videos. People want insider information about a certain industry, so we write whitepapers and case studies. The importance of useful content has never been higher. […]

Is Your SEO Company Taking Advantage Of You?

4/20/2017 - *This post originally appeared on Forbes. To read the original, visit Forbes.com. I’m sure at some point you’ve received the phone call or email from an unknown contact with some variation of this statement: “We’ve reviewed your website and you do not show up on the first page on Google for your keywords. Call me today […]

SEO Lawn Care Tips

10/11/2016 - When I think of my lawn I imagine lush green grass with the kids and family dog frolicking playfully in the back yard. It also conjures up images of bare spots, a field of dandelions, and just an overgrown mess. Everyone who’s a homeowner knows what I mean when I say that I have a […]

Mobile Friendly Websites for Google’s Mobile SEO Changes

4/10/2015 - Whether it’s on your desktop or mobile device, monitoring your company’s digital presence has never been more important. However, the growing accessibility to digital media through mobile devices is causing many businesses to focus more attention to the user-friendliness of their mobile websites. Google is increasing the pressure by announcing mobile SEO changes. These changes […]

Your SEO Checklist

11/3/2014 - You have a new website. It’s beautiful, it’s interactive, it’s your baby. You want to show it off, to tell your story. I don’t blame you. I want you to do the same, but what’s next? How do you make sure shoppers are finding your website? They need to know how beautiful your new site […]

Improve Local SEO with Local Directory Listings

8/22/2014 - In the second part of our SEO series, we’re diving into the world of local directory listings and how it can affect your overall SEO rankings. When focusing on local SEO, local directories should be in the center of your strategy. These listings provide search engines the information they need when determining the right SERPs […]

As Featured On Forbes: 12 Essential Questions When Exploring New Marketing Technologies

11/26/2019 - Originally Published on Forbes.com on November 22nd, 2019. Nowadays, agency clients primarily focus on digital marketing. Because of this, agencies have had to keep up with the times, investing in digital marketing techniques that can offer new avenues for engaging with consumers. New marketing technology has a lot of potential, but some agencies never realize […]

Twitter Has Banned Political Ads

11/20/2019 - In late October, Jack Dorsey, CEO of Twitter, released a series of tweets the announced that the social media giant will be banning political ads worldwide. Dorsey stated, “ We believe political message reach should be earned, not bought”. Of course, as a political candidate, or working for a candidate’s campaign, this does not mean […]

As Featured On Forbes: 15 Tips To Consider When Starting a Podcast

11/20/2019 - Originally Published on Forbes.com on November 13th, 2019. Podcasts are one of the fastest-growing methods for a business to connect with its current and potential clients and expand its influence and reach. Many people listen to podcasts since they are portable, easy to access and fit into a busy schedule. There are only a handful […]