Archive for the "SEO" Category

You need SEO. Here’s Why.

10/25/2018 - Unless you have been living under a rock, you have heard the acronym “SEO” or the term “Search Engine Optimization.” What is SEO and why do you need it if you have a website? Great question. Read on. What Is SEO? According to Moz, Search Engine Optimization (SEO) is the practice of increasing the quantity […]

Humanizing Automation

12/7/2017 - It seems that more and more of our interactions are with automations and algorithms. Everything from your car manufacture and food production to your Facebook feed and content consumption. And, as marketers, we interact with these technologies on a daily basis while strategizing and optimizing online marketing campaigns. So, how do we work within this […]

Mobile Search Killed the Desktop Star

10/26/2017 - Whether or not you understand the elaborate ins and outs of digital media, it isn’t hard to comprehend the impact mobile smartphones have made on our daily lives. Our mobile devices have become more than just an every-day care item. Today, they represent our connection to society around us. This connection hasn’t just changed how […]

Three Recommendations for Producing Content

9/7/2017 - No matter the industry you’re in, I’m sure you’ve heard everyone say how important producing content is to your marketing strategy. Today people want to watch videos, so we make videos. People want insider information about a certain industry, so we write whitepapers and case studies. The importance of useful content has never been higher. […]

Is Your SEO Company Taking Advantage Of You?

4/20/2017 - *This post originally appeared on Forbes. To read the original, visit Forbes.com. I’m sure at some point you’ve received the phone call or email from an unknown contact with some variation of this statement: “We’ve reviewed your website and you do not show up on the first page on Google for your keywords. Call me today […]

SEO Lawn Care Tips

10/11/2016 - When I think of my lawn I imagine lush green grass with the kids and family dog frolicking playfully in the back yard. It also conjures up images of bare spots, a field of dandelions, and just an overgrown mess. Everyone who’s a homeowner knows what I mean when I say that I have a […]

Mobile Friendly Websites for Google’s Mobile SEO Changes

4/10/2015 - Whether it’s on your desktop or mobile device, monitoring your company’s digital presence has never been more important. However, the growing accessibility to digital media through mobile devices is causing many businesses to focus more attention to the user-friendliness of their mobile websites. Google is increasing the pressure by announcing mobile SEO changes. These changes […]

Your SEO Checklist

11/3/2014 - You have a new website. It’s beautiful, it’s interactive, it’s your baby. You want to show it off, to tell your story. I don’t blame you. I want you to do the same, but what’s next? How do you make sure shoppers are finding your website? They need to know how beautiful your new site […]

Improve Local SEO with Local Directory Listings

8/22/2014 - In the second part of our SEO series, we’re diving into the world of local directory listings and how it can affect your overall SEO rankings. When focusing on local SEO, local directories should be in the center of your strategy. These listings provide search engines the information they need when determining the right SERPs […]

As Featured On Forbes: 15 Underappreciated Traits And Skills Needed In Salespeople

8/13/2019 - Originally Published on Forbes.com on August 9th, 2019. While some may be labeled as natural salespeople, there are traits that aren’t necessarily “salesy” that are actually imperative to being a successful salesperson. Some of these skills can be taught, while others come more naturally. That’s why it’s important to look for the right mix of […]

As Featured On Forbes: 14 Unexpected Tips Experts Learned From Storytelling In Marketing

8/9/2019 - Originally published on Forbes.com by Forbes Agency Council on August 8, 2019. Marketers need to develop stories of all kinds to sell products and their service. Some stories are easier than others, but all are vital in this industry. Because storytelling isn’t something only for marketers, many lessons can be learned from storytellers in other […]

As Featured On Forbes: Speaking At An Industry Event? 12 Tips For Making A Memorable Speech

8/9/2019 - Originally published on Forbes.com by Forbes Agency Council on July 17, 2019. If you want to be known as a thought leader in your industry, you’ll need to build both your personal brand and your business’ brand. Speaking at industry events is a great way to do this, as it helps you establish credibility and […]