Archive for the "SEO" Category

You need SEO. Here’s Why.

10/25/2018 - Unless you have been living under a rock, you have heard the acronym “SEO” or the term “Search Engine Optimization.” What is SEO and why do you need it if you have a website? Great question. Read on. What Is SEO? According to Moz, Search Engine Optimization (SEO) is the practice of increasing the quantity […]

Humanizing Automation

12/7/2017 - It seems that more and more of our interactions are with automations and algorithms. Everything from your car manufacture and food production to your Facebook feed and content consumption. And, as marketers, we interact with these technologies on a daily basis while strategizing and optimizing online marketing campaigns. So, how do we work within this […]

Mobile Search Killed the Desktop Star

10/26/2017 - Whether or not you understand the elaborate ins and outs of digital media, it isn’t hard to comprehend the impact mobile smartphones have made on our daily lives. Our mobile devices have become more than just an every-day care item. Today, they represent our connection to society around us. This connection hasn’t just changed how […]

Three Recommendations for Producing Content

9/7/2017 - No matter the industry you’re in, I’m sure you’ve heard everyone say how important producing content is to your marketing strategy. Today people want to watch videos, so we make videos. People want insider information about a certain industry, so we write whitepapers and case studies. The importance of useful content has never been higher. […]

Is Your SEO Company Taking Advantage Of You?

4/20/2017 - *This post originally appeared on Forbes. To read the original, visit Forbes.com. I’m sure at some point you’ve received the phone call or email from an unknown contact with some variation of this statement: “We’ve reviewed your website and you do not show up on the first page on Google for your keywords. Call me today […]

SEO Lawn Care Tips

10/11/2016 - When I think of my lawn I imagine lush green grass with the kids and family dog frolicking playfully in the back yard. It also conjures up images of bare spots, a field of dandelions, and just an overgrown mess. Everyone who’s a homeowner knows what I mean when I say that I have a […]

Mobile Friendly Websites for Google’s Mobile SEO Changes

4/10/2015 - Whether it’s on your desktop or mobile device, monitoring your company’s digital presence has never been more important. However, the growing accessibility to digital media through mobile devices is causing many businesses to focus more attention to the user-friendliness of their mobile websites. Google is increasing the pressure by announcing mobile SEO changes. These changes […]

Your SEO Checklist

11/3/2014 - You have a new website. It’s beautiful, it’s interactive, it’s your baby. You want to show it off, to tell your story. I don’t blame you. I want you to do the same, but what’s next? How do you make sure shoppers are finding your website? They need to know how beautiful your new site […]

Improve Local SEO with Local Directory Listings

8/22/2014 - In the second part of our SEO series, we’re diving into the world of local directory listings and how it can affect your overall SEO rankings. When focusing on local SEO, local directories should be in the center of your strategy. These listings provide search engines the information they need when determining the right SERPs […]

Social Media Tips For Manufacturer’s

10/14/2019 - Social media is an important platform for any business to use. It allows for client relationships to be developed and maintained. Social media is a great way to spread the word about your business, products, and services. And if your followers like what you offer, they can share your pages with friends and family members. […]

Google Is Tightening Up and YouTube TV is Making Changes

9/30/2019 - Google Ads is no longer allowing ads in its search network and other ad networks for products or services that promote speculative and/or experimental medical treatments. This includes Stem cell therapy, cellular (non-stem) therapy, gene therapy, and similar forms of regenerative medicine, platelet-rich plasma, biohacking, do-it-yourself (DIY) genetic engineering products, and gene therapy kits. Google […]

As Featured On Forbes: 15 Effective Strategies For Encouraging Diversity Within The Workplace

9/5/2019 - Originally Published on Forbes.com on August 28th, 2019. The importance of diversity in business is understated in many cases. However, for a company to experience its true potential, it must be willing to take advantage of the benefits that a diverse workforce offers. Engaging different audiences, for example, is a much easier task with a […]