Mining For Gold In Our Gigabytes.
Third-party data, the buying and selling of customer information, is like the Wild West of marketing. It’s a multi-billion dollar industry built around collecting and selling information about you and me. In recent years, new regulation around gathering, storing and selling of our information has put more urgency on individual companies to collect and utilize their own (first-party) customer data to make smarter business decisions.
While data provides the opportunity to deliver personalized messages, it also comes with concerns about privacy and security. How much does a company really know about me and how are they protecting that information?
Well, we asked just those questions from hundreds of professionals to learn how data collection, storage, and use is impacting industries across the country.
Feel free to play with the numbers!
Speaking of first-party data, if you want to explore the raw numbers from our research, we have you covered.
You can look at all the different segments, compare and contrast the findings, and look for insights specifically for your organization.
If you ever get unsure about what some of the data means, you can always reach out to us. We can help you leverage this data to improve how your org handles data and the relationship your customers and employees have with your current practices.