Archive for the "Facebook" Category

3 Ways to Amp Up Your Facebook Advertising

6/5/2018 - The relationship between businesses and Facebook has gone through a lot of changes in 2018. One of them was the significant reductions in organic visibility for brands and business pages, but this doesn’t mean that there aren’t ways to get through to a target audience. Facebook Advertising encompasses very strategic and powerful advertising solutions for any […]

How Facebook is Adapting to the GDPR

5/10/2018 - Stop me if you’ve heard this one before – things are changing with Facebook. The world’s largest social media platform has had to make a lot of changes and answer a lot of questions recently regarding their involvement in different issues. In one of its most recent news-worthy headlines, Facebook came under scrutiny after a […]

How Facebook Organic Reach has Changed

2/20/2018 - If you’ve noticed a downward spiraling performance of your organic reach on Facebook in the past few months, you’re not the only one. Businesses across the world are struggling to show up in their audience’s newsfeed. For years, organic reach has been the sought-after statistic that page managers have used to prove their posts were […]

New Facebook Updates for 2018

1/18/2018 - Hello marketers, business people, casual readers, robots, and other humans alike! In today’s world, it’s hard to find anyone who doesn’t have a Facebook profile. People have personal pages, pages for their businesses, or pages for events. This is why when one of the world’s largest social platforms announces major updates, everyone listens. This article […]

Our Top Five KMS 10at10 Episodes

11/7/2017 - What started out as a test when Facebook announced that it was rolling out livestream capabilities for the general public, KMS 10at10 turned into a weekly staple in our office. Part of what we do at KeyMedia Solutions is research new online technologies. When platforms like Periscope & Meerkat began offering livestreaming options to users, […]

Has Facebook Become a Video Platform?

10/12/2017 - Let me start by asking you a question. When you think of Facebook, do you consider it a social media network or a video platform? If I were to ask you that question in 2015 you might say that Facebook is a social platform for people to write posts, engage with friends, and occasionally share […]

As Featured On Forbes: 12 Essential Questions When Exploring New Marketing Technologies

11/26/2019 - Originally Published on Forbes.com on November 22nd, 2019. Nowadays, agency clients primarily focus on digital marketing. Because of this, agencies have had to keep up with the times, investing in digital marketing techniques that can offer new avenues for engaging with consumers. New marketing technology has a lot of potential, but some agencies never realize […]

Twitter Has Banned Political Ads

11/20/2019 - In late October, Jack Dorsey, CEO of Twitter, released a series of tweets the announced that the social media giant will be banning political ads worldwide. Dorsey stated, “ We believe political message reach should be earned, not bought”. Of course, as a political candidate, or working for a candidate’s campaign, this does not mean […]

As Featured On Forbes: 15 Tips To Consider When Starting a Podcast

11/20/2019 - Originally Published on Forbes.com on November 13th, 2019. Podcasts are one of the fastest-growing methods for a business to connect with its current and potential clients and expand its influence and reach. Many people listen to podcasts since they are portable, easy to access and fit into a busy schedule. There are only a handful […]