Archive for the "Facebook" Category

3 Ways to Amp Up Your Facebook Advertising

6/5/2018 - The relationship between businesses and Facebook has gone through a lot of changes in 2018. One of them was the significant reductions in organic visibility for brands and business pages, but this doesn’t mean that there aren’t ways to get through to a target audience. Facebook Advertising encompasses very strategic and powerful advertising solutions for any […]

How Facebook is Adapting to the GDPR

5/10/2018 - Stop me if you’ve heard this one before – things are changing with Facebook. The world’s largest social media platform has had to make a lot of changes and answer a lot of questions recently regarding their involvement in different issues. In one of its most recent news-worthy headlines, Facebook came under scrutiny after a […]

How Facebook Organic Reach has Changed

2/20/2018 - If you’ve noticed a downward spiraling performance of your organic reach on Facebook in the past few months, you’re not the only one. Businesses across the world are struggling to show up in their audience’s newsfeed. For years, organic reach has been the sought-after statistic that page managers have used to prove their posts were […]

New Facebook Updates for 2018

1/18/2018 - Hello marketers, business people, casual readers, robots, and other humans alike! In today’s world, it’s hard to find anyone who doesn’t have a Facebook profile. People have personal pages, pages for their businesses, or pages for events. This is why when one of the world’s largest social platforms announces major updates, everyone listens. This article […]

Our Top Five KMS 10at10 Episodes

11/7/2017 - What started out as a test when Facebook announced that it was rolling out livestream capabilities for the general public, KMS 10at10 turned into a weekly staple in our office. Part of what we do at KeyMedia Solutions is research new online technologies. When platforms like Periscope & Meerkat began offering livestreaming options to users, […]

Has Facebook Become a Video Platform?

10/12/2017 - Let me start by asking you a question. When you think of Facebook, do you consider it a social media network or a video platform? If I were to ask you that question in 2015 you might say that Facebook is a social platform for people to write posts, engage with friends, and occasionally share […]

Facebook Special Ad Categories

3/25/2020 - Facebook is now requiring all U.S.-based housing, employment, and credit advertisers to select the “Special Ad Category” option in Ads Manager when creating ads. This feature limits ad targeting options — removing the ability to target ads by age, gender, zip code, multicultural affinity or any detailed options describing or appearing to relate to protected […]

Website Headings and How to Use Them

3/12/2020 - Let’s start with the basics of website headings. Header tags are HTML elements used to designate headings on a webpage. The main header tag, called an H1, is typically reserved for the title of the page. There are also sub-headings that go from H2 to H6 tags, although using all of these on a page […]

TikTok is in Big Trouble

3/10/2020 - When Dom Hofmann co-founded the six-second, short video app, Vine, he and his team forever changed the social media world. The speedy rise and subsequent fall of Vine is still remembered today, even though the app has been out of commission for years. References to favorite Vines are seen throughout current pop culture. Many influencers, […]