Archive for the "Travel and Tourism" Category

Self-driving electric car goes with relaxing passenger. Autonomous intelligent car without roof. Happy man sitting in comfortable smart car. Inside view. Flat style vector illustration.

3 Ways Autonomous Travel Could Change Tourism

3/13/2019 - Originally a necessity, over time as the means to move have become less significant and cumbersome, and the perception of traveling navigated to leisure. Soon railroad infrastructures not only carried valuable goods and materials but wealthy travelers. Cars and planes revolutionized our accessibility to travel yet again, making our world increasingly mobile and empowering lower-class […]

Understanding Your Visitor: Generations of Travelers

2/21/2019 - How well do you understand your core visitor? Going beyond age and income, what do you know about them? Do they have a shared interest? Is there a consistency in their family unit (or lack of family) that make them stand out? Does it change with the seasons? We know, and research confirms, that travelers […]

The Power of the Traveler Review

1/28/2019 - Familiar with the saying, “the squeaky wheel gets the grease”? In the age of digital, a bad experience with a brand or product can have detrimental effects on said entity. Online reviews have become very important, as 90% of people read an online review before visiting a business. A squeaky wheel, or negative review, can […]

Capturing Last Minute Bookings

1/9/2019 - We can’t blame Millennials for this trend. While they may be well known for making last minute bookings (even when they plan ahead), we have groomed today’s travelers to wait for deals, price drop offers, and special promotions before booking their itinerary. It’s spread beyond dining reservations to include hotel rooms, activities and attraction tickets. […]

Facebook Special Ad Categories

3/25/2020 - Facebook is now requiring all U.S.-based housing, employment, and credit advertisers to select the “Special Ad Category” option in Ads Manager when creating ads. This feature limits ad targeting options — removing the ability to target ads by age, gender, zip code, multicultural affinity or any detailed options describing or appearing to relate to protected […]

Website Headings and How to Use Them

3/12/2020 - Let’s start with the basics of website headings. Header tags are HTML elements used to designate headings on a webpage. The main header tag, called an H1, is typically reserved for the title of the page. There are also sub-headings that go from H2 to H6 tags, although using all of these on a page […]

TikTok is in Big Trouble

3/10/2020 - When Dom Hofmann co-founded the six-second, short video app, Vine, he and his team forever changed the social media world. The speedy rise and subsequent fall of Vine is still remembered today, even though the app has been out of commission for years. References to favorite Vines are seen throughout current pop culture. Many influencers, […]