Archive for the "Travel and Tourism" Category

Self-driving electric car goes with relaxing passenger. Autonomous intelligent car without roof. Happy man sitting in comfortable smart car. Inside view. Flat style vector illustration.

3 Ways Autonomous Travel Could Change Tourism

3/13/2019 - Originally a necessity, over time as the means to move have become less significant and cumbersome, and the perception of traveling navigated to leisure. Soon railroad infrastructures not only carried valuable goods and materials but wealthy travelers. Cars and planes revolutionized our accessibility to travel yet again, making our world increasingly mobile and empowering lower-class […]

Understanding Your Visitor: Generations of Travelers

2/21/2019 - How well do you understand your core visitor? Going beyond age and income, what do you know about them? Do they have a shared interest? Is there a consistency in their family unit (or lack of family) that make them stand out? Does it change with the seasons? We know, and research confirms, that travelers […]

The Power of the Traveler Review

1/28/2019 - Familiar with the saying, “the squeaky wheel gets the grease”? In the age of digital, a bad experience with a brand or product can have detrimental effects on said entity. Online reviews have become very important, as 90% of people read an online review before visiting a business. A squeaky wheel, or negative review, can […]

Capturing Last Minute Bookings

1/9/2019 - We can’t blame Millennials for this trend. While they may be well known for making last minute bookings (even when they plan ahead), we have groomed today’s travelers to wait for deals, price drop offers, and special promotions before booking their itinerary. It’s spread beyond dining reservations to include hotel rooms, activities and attraction tickets. […]

Do Display Ads Work?

7/12/2019 - Whether you call them display ads or banner ads, the burning question most marketers have is do they work? According to Comscore, the average person is served more than 1,700 banners per month. It’s even more if you fall into the coveted Millennial generation (25-34). They get served more than 2,000 banners a month. Which […]

Surveillance Capitalism and What It Has To Do With You

7/10/2019 - As of right now, we are living through the most profound transformation in our information environment. And one problem with living through a revolution is that it’s almost impossible to take the long view of what is happening. If Shoshana Zuboff is right, we are in the middle of a new revolution nestled within the […]

Fighting Ad Fatigue

6/30/2019 - Producing ad creative is no easy task. It is subjective and our audiences are becoming more selective on what they spend their time on. There is a lot of pressure to create something mind-boggling to stand out above the competition. To add to the pressure, even if the ad gets noticed, in a week […]