Archive for the "Travel and Tourism" Category

Self-driving electric car goes with relaxing passenger. Autonomous intelligent car without roof. Happy man sitting in comfortable smart car. Inside view. Flat style vector illustration.

3 Ways Autonomous Travel Could Change Tourism

3/13/2019 - Originally a necessity, over time as the means to move have become less significant and cumbersome, and the perception of traveling navigated to leisure. Soon railroad infrastructures not only carried valuable goods and materials but wealthy travelers. Cars and planes revolutionized our accessibility to travel yet again, making our world increasingly mobile and empowering lower-class […]

Understanding Your Visitor: Generations of Travelers

2/21/2019 - How well do you understand your core visitor? Going beyond age and income, what do you know about them? Do they have a shared interest? Is there a consistency in their family unit (or lack of family) that make them stand out? Does it change with the seasons? We know, and research confirms, that travelers […]

The Power of the Traveler Review

1/28/2019 - Familiar with the saying, “the squeaky wheel gets the grease”? In the age of digital, a bad experience with a brand or product can have detrimental effects on said entity. Online reviews have become very important, as 90% of people read an online review before visiting a business. A squeaky wheel, or negative review, can […]

Capturing Last Minute Bookings

1/9/2019 - We can’t blame Millennials for this trend. While they may be well known for making last minute bookings (even when they plan ahead), we have groomed today’s travelers to wait for deals, price drop offers, and special promotions before booking their itinerary. It’s spread beyond dining reservations to include hotel rooms, activities and attraction tickets. […]

As Featured On Forbes: 15 Effective Strategies For Encouraging Diversity Within The Workplace

9/5/2019 - Originally Published on Forbes.com on August 28th, 2019. The importance of diversity in business is understated in many cases. However, for a company to experience its true potential, it must be willing to take advantage of the benefits that a diverse workforce offers. Engaging different audiences, for example, is a much easier task with a […]

TV Advertising is So 2007

8/22/2019 - Is advertising on television outdated? You might think since we’re a digital marketing firm that we would automatically say yes! But not so fast. We asked our KeyMedia Marketing Myth Gurus to do a little research and tell us if TV commercials are still a worthy investment. We’re Still Watching According to the American Time […]

The Winner Is…

8/21/2019 - Have you ever been to a live auction? Maybe a fundraiser for a good cause where you watch people bid against each other for a package or product. The auctioneer raises the bid each time giving the bidders the option to go higher. As the price goes up, many bidders drop out. But two bidders […]