Mining For Gold In Our Gigabytes.
There has never been more data on earth than the moment you are reading this sentence, and that is true even if you re-read it. Data has proliferated, and with that proliferation, has come unexpected benefits and risks.
In the fall of 2021, KeyMedia Solutions conducted research to help organizations better understand how professionals are gathering and using customer data, and how they feel about the value of that data and the implications of changes in the third-party data that will be available to them.
And change is coming.
In recent years, new regulations around gathering, storing, and selling of information has put more urgency on individual companies to collect and utilize their customer data to make smarter business decisions.
Whether we like it or not, the shift from third-party data (purchased information) to first-party data (business-owned) is happening.
Take a look into the future with our executive research summary.