Data Directed Display
Data Directed Display technology allows businesses to reach their audiences like never before. Unlike traditional advertising, where audiences are put together using demographics based on people who watch a certain TV show or read a specific magazine, Data Directed Display goes one step further and is able to target audiences by extremely specific criteria (browsing history, age, gender, income, likes/dislikes, career, etc.).
This is beneficial for businesses in a couple of different ways. First, Data Directed Display puts ads in front of customers that are most likely to engage with those specific ads. This guarantees that when your ideal customer goes online, they will see your ads without having to search for your business.
Second, Data Directed Technology gains access to almost 99% of all online ad inventory. In comparison, Google has access to approximately 30% of sites available to place ads, so, with Data Directed Display, we are able to use not only Google, but other platforms to make sure your ads are viewable on any site.
How Does It Work?
Data Directed Display works by collecting and analyzing vast amounts of data. Every time someone goes online, applies for a loan, or signs up for a newsletter they create a data history specific to him or her. This data is then collected by Data Management Providers (DMPs) like Experian, MasterCard, Forbes, and many more.
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Businesses that utilize Data Directed Display Technology are able to access the data collected by these DMPs and use it to produce highly specific audience criteria. Customers who meet this criteria will see your business’ advertisements regardless of the websites they visit.
How We Solve This Challenge
Often, advertising agencies lack the capabilities and know-how in Data Directed Display tactics or require tens of thousands of dollars in monthly minimums to access this tactic. This keeps many businesses from reaching their ideal audiences.
KeyMedia Solutions utilizes this technology with precisional expertise making it accessible to any business of any size. We not only have the latest knowledge and tools in Data Directed Display, we require low monthly minimums. Most Digital Marketing firms mandate a $10,000 or more minimum spend requirement, our minimum is $2,500. This means that we can allow any business to advertise using the same technology as corporations like Nike and Coca-Cola.
We believe that every business should be able to reach out to find new customers without spending a fortune on tactics that aren’t tailored to meet their specific needs. Our staff of seasoned experts listen to your goals and objectives to determine the most effective tactics and digital strategy that is the best fit for your business.