Archive for the "Google Analytics" Category

Nolan receives his Google Analytics Certification

3/14/2017 - At KeyMedia Solutions, we’re very proud of all of our employees. The team loves to celebrate everyone’s accomplishments, and on Monday, March 13th, we got to celebrate Nolan becoming certified in Google Analytics. Nolan, one of our Project Managers, has been working for KeyMedia Solutions for two years. Before he made his way to our […]

Google Analytics Part 3: UTM Parameters

2/2/2017 - The point of a business website is to provide online conversions. The point of digital campaigns is to help drive those online conversions. It’s valuable information to understand which digital campaigns are driving the most conversions. For that reason, in my third portion of the Google Analytics series, I’m covering what UTM Parameters are, why […]

How to Use Google Merchant Center

1/19/2017 - With the uptick of options to sell your products online, it can be difficult to know how to go about it. According the U.S. Census Bureau, in Q3 of 2016 alone, Ecommerce retail grew 15.6%, a trend we’re seeing year over year. Let’s say you want to list your new kayak and make it easily […]

Why is there SPAM in my Google Analytics Account?

12/27/2016 - In our experience, it’s very common to find spam in Google Analytics accounts. As a matter of fact, we frequently bring this subject up with our clients when we’re performing an audit. Most of the time, spam doesn’t present a major issue for a company and can be resolved by configuring views and filters in […]

Which Metrics should you be tracking?

12/15/2016 - I thought today I would talk a bit about Metrics and which ones you should consider. No, not the Matrix, although that was a good movie, I’m talking about all the different measurable actions a customer can have with an ad or web site. Unlike Neo who only had two choices, the red or […]

Google Analytics Basics Part 2

8/25/2016 - Google Analytics is a powerful tool that jams a lot of website data into one place. It’s an amazing resource to help you understand how your website and marketing campaigns are performing. But a lot of businesses don’t take full advantage of this free service. They don’t know how to determine which pieces of information […]

As Featured On Forbes: 12 Essential Questions When Exploring New Marketing Technologies

11/26/2019 - Originally Published on Forbes.com on November 22nd, 2019. Nowadays, agency clients primarily focus on digital marketing. Because of this, agencies have had to keep up with the times, investing in digital marketing techniques that can offer new avenues for engaging with consumers. New marketing technology has a lot of potential, but some agencies never realize […]

Twitter Has Banned Political Ads

11/20/2019 - In late October, Jack Dorsey, CEO of Twitter, released a series of tweets the announced that the social media giant will be banning political ads worldwide. Dorsey stated, “ We believe political message reach should be earned, not bought”. Of course, as a political candidate, or working for a candidate’s campaign, this does not mean […]

As Featured On Forbes: 15 Tips To Consider When Starting a Podcast

11/20/2019 - Originally Published on Forbes.com on November 13th, 2019. Podcasts are one of the fastest-growing methods for a business to connect with its current and potential clients and expand its influence and reach. Many people listen to podcasts since they are portable, easy to access and fit into a busy schedule. There are only a handful […]