Archive for the "Google Analytics" Category

Nolan receives his Google Analytics Certification

3/14/2017 - At KeyMedia Solutions, we’re very proud of all of our employees. The team loves to celebrate everyone’s accomplishments, and on Monday, March 13th, we got to celebrate Nolan becoming certified in Google Analytics. Nolan, one of our Project Managers, has been working for KeyMedia Solutions for two years. Before he made his way to our […]

Google Analytics Part 3: UTM Parameters

2/2/2017 - The point of a business website is to provide online conversions. The point of digital campaigns is to help drive those online conversions. It’s valuable information to understand which digital campaigns are driving the most conversions. For that reason, in my third portion of the Google Analytics series, I’m covering what UTM Parameters are, why […]

How to Use Google Merchant Center

1/19/2017 - With the uptick of options to sell your products online, it can be difficult to know how to go about it. According the U.S. Census Bureau, in Q3 of 2016 alone, Ecommerce retail grew 15.6%, a trend we’re seeing year over year. Let’s say you want to list your new kayak and make it easily […]

Why is there SPAM in my Google Analytics Account?

12/27/2016 - In our experience, it’s very common to find spam in Google Analytics accounts. As a matter of fact, we frequently bring this subject up with our clients when we’re performing an audit. Most of the time, spam doesn’t present a major issue for a company and can be resolved by configuring views and filters in […]

Which Metrics should you be tracking?

12/15/2016 - I thought today I would talk a bit about Metrics and which ones you should consider. No, not the Matrix, although that was a good movie, I’m talking about all the different measurable actions a customer can have with an ad or web site. Unlike Neo who only had two choices, the red or […]

Google Analytics Basics Part 2

8/25/2016 - Google Analytics is a powerful tool that jams a lot of website data into one place. It’s an amazing resource to help you understand how your website and marketing campaigns are performing. But a lot of businesses don’t take full advantage of this free service. They don’t know how to determine which pieces of information […]

Black Friday & Cyber Monday Email Marketing Analysis – 2018

12/6/2018 - Adobe Analytics reported that American consumers spent $19.62 billion online over the five-day period from Thanksgiving through Cyber Monday. It is estimated that 20% of the days from Thanksgiving through Cyber Monday capture 20% of ALL holiday online shopping. According to Radicati, about 281 billion business and consumer emails were sent and received each day in 2018. With so […]

Do You Need to Buy All Variations of Your Domain?

11/29/2018 - There are 1.9 billion websites. Outside of the usual top-level domains (.com, .net, .org, etc.), there are over 1,000 TLDs. When buying the domain for your website, should you buy your domain in multiple TLDs? Should you buy the misspellings of your brand? Should you own variations of your domain and brand? In today’s episode of […]

Do You Need Paid Media if Your Site Gets A Lot of Organic Traffic?

11/14/2018 - Organic traffic is GREAT! It is “free” and shows people are interested in your content and you. But if your website receives a lot of organic traffic, do you still need to invest in paid media tactics? In this episode of The Marketing Myths Podcast, Tobaria and Aaron tackle the myth that paid media tactics […]