Archive for the "Google Analytics" Category

Nolan receives his Google Analytics Certification

3/14/2017 - At KeyMedia Solutions, we’re very proud of all of our employees. The team loves to celebrate everyone’s accomplishments, and on Monday, March 13th, we got to celebrate Nolan becoming certified in Google Analytics. Nolan, one of our Project Managers, has been working for KeyMedia Solutions for two years. Before he made his way to our […]

Google Analytics Part 3: UTM Parameters

2/2/2017 - The point of a business website is to provide online conversions. The point of digital campaigns is to help drive those online conversions. It’s valuable information to understand which digital campaigns are driving the most conversions. For that reason, in my third portion of the Google Analytics series, I’m covering what UTM Parameters are, why […]

How to Use Google Merchant Center

1/19/2017 - With the uptick of options to sell your products online, it can be difficult to know how to go about it. According the U.S. Census Bureau, in Q3 of 2016 alone, Ecommerce retail grew 15.6%, a trend we’re seeing year over year. Let’s say you want to list your new kayak and make it easily […]

Why is there SPAM in my Google Analytics Account?

12/27/2016 - In our experience, it’s very common to find spam in Google Analytics accounts. As a matter of fact, we frequently bring this subject up with our clients when we’re performing an audit. Most of the time, spam doesn’t present a major issue for a company and can be resolved by configuring views and filters in […]

Which Metrics should you be tracking?

12/15/2016 - I thought today I would talk a bit about Metrics and which ones you should consider. No, not the Matrix, although that was a good movie, I’m talking about all the different measurable actions a customer can have with an ad or web site. Unlike Neo who only had two choices, the red or […]

Google Analytics Basics Part 2

8/25/2016 - Google Analytics is a powerful tool that jams a lot of website data into one place. It’s an amazing resource to help you understand how your website and marketing campaigns are performing. But a lot of businesses don’t take full advantage of this free service. They don’t know how to determine which pieces of information […]

Facebook Special Ad Categories

3/25/2020 - Facebook is now requiring all U.S.-based housing, employment, and credit advertisers to select the “Special Ad Category” option in Ads Manager when creating ads. This feature limits ad targeting options — removing the ability to target ads by age, gender, zip code, multicultural affinity or any detailed options describing or appearing to relate to protected […]

Website Headings and How to Use Them

3/12/2020 - Let’s start with the basics of website headings. Header tags are HTML elements used to designate headings on a webpage. The main header tag, called an H1, is typically reserved for the title of the page. There are also sub-headings that go from H2 to H6 tags, although using all of these on a page […]

TikTok is in Big Trouble

3/10/2020 - When Dom Hofmann co-founded the six-second, short video app, Vine, he and his team forever changed the social media world. The speedy rise and subsequent fall of Vine is still remembered today, even though the app has been out of commission for years. References to favorite Vines are seen throughout current pop culture. Many influencers, […]