Archive for the "Google Analytics" Category

Nolan receives his Google Analytics Certification

3/14/2017 - At KeyMedia Solutions, we’re very proud of all of our employees. The team loves to celebrate everyone’s accomplishments, and on Monday, March 13th, we got to celebrate Nolan becoming certified in Google Analytics. Nolan, one of our Project Managers, has been working for KeyMedia Solutions for two years. Before he made his way to our […]

Google Analytics Part 3: UTM Parameters

2/2/2017 - The point of a business website is to provide online conversions. The point of digital campaigns is to help drive those online conversions. It’s valuable information to understand which digital campaigns are driving the most conversions. For that reason, in my third portion of the Google Analytics series, I’m covering what UTM Parameters are, why […]

How to Use Google Merchant Center

1/19/2017 - With the uptick of options to sell your products online, it can be difficult to know how to go about it. According the U.S. Census Bureau, in Q3 of 2016 alone, Ecommerce retail grew 15.6%, a trend we’re seeing year over year. Let’s say you want to list your new kayak and make it easily […]

Why is there SPAM in my Google Analytics Account?

12/27/2016 - In our experience, it’s very common to find spam in Google Analytics accounts. As a matter of fact, we frequently bring this subject up with our clients when we’re performing an audit. Most of the time, spam doesn’t present a major issue for a company and can be resolved by configuring views and filters in […]

Which Metrics should you be tracking?

12/15/2016 - I thought today I would talk a bit about Metrics and which ones you should consider. No, not the Matrix, although that was a good movie, I’m talking about all the different measurable actions a customer can have with an ad or web site. Unlike Neo who only had two choices, the red or […]

Google Analytics Basics Part 2

8/25/2016 - Google Analytics is a powerful tool that jams a lot of website data into one place. It’s an amazing resource to help you understand how your website and marketing campaigns are performing. But a lot of businesses don’t take full advantage of this free service. They don’t know how to determine which pieces of information […]

Super Bowl LIV: Poised to Break Streaming Records Again?

1/23/2020 - Super Bowl LIV is coming up, and now is the perfect opportunity to get your brand recognized on the biggest stage! Previously, the only way to get your ads shown during the Super Bowl was to contact your media buyer and have them buy spots from your local television stations. Now, with the emergence of […]

As Featured On Forbes: Are You Including OTT In Your 2020 Marketing Plan?

1/14/2020 - Originally Published on Forbes.com on January 7th, 2020. PHOTO GETTY Television viewing habits have changed dramatically over the years — from three broadcast networks to the rise of cable and hundreds of channels to choose from. This has evolved into time-shifted watching with DVRs, and now, on-demand viewing through subscription services and downloadable apps. While […]

Everything You Need to Know About the CCPA

1/14/2020 - The California Consumer Privacy Act (CCPA) is legislation signed into California state law on June 28th, 2018. However, the CCPA did not officially go into effect until January 1st, 2020. According to the California Legislature, the CCPA will not be enforced until July 1st, 2020. It is important to note that while this law is […]