Archive for the "Social Media" Category

Facebook Special Ad Categories

3/25/2020 - Facebook is now requiring all U.S.-based housing, employment, and credit advertisers to select the “Special Ad Category” option in Ads Manager when creating ads. This feature limits ad targeting options — removing the ability to target ads by age, gender, zip code, multicultural affinity or any detailed options describing or appearing to relate to protected […]

TikTok is in Big Trouble

3/10/2020 - When Dom Hofmann co-founded the six-second, short video app, Vine, he and his team forever changed the social media world. The speedy rise and subsequent fall of Vine is still remembered today, even though the app has been out of commission for years. References to favorite Vines are seen throughout current pop culture. Many influencers, […]

Social Media Tips For Manufacturer’s

10/14/2019 - Social media is an important platform for any business to use. It allows for client relationships to be developed and maintained. Social media is a great way to spread the word about your business, products, and services. And if your followers like what you offer, they can share your pages with friends and family members. […]

Facebook Is Rebuilding and Working Towards More Privacy

5/3/2019 - It seems like Facebook CEO, Mark Zuckerburg always has something cooking. On April 30th, the social media platform hosted its annual conference, F8, with over 5,000 in attendance. Zuckerburg, during his keynote speech, talked about how Facebook is working towards a more privacy based social platform. He stressed the importance of this privacy change and […]

Google+ Is Shutting Down. Here’s What You Need To Know.

10/16/2018 - On October 8, 2018, Google announced it will be shutting down the consumer version of Google+. I don’t think this came as a big surprise to most. Google+ had potential solely because it was affiliated and created by Google, but it never really caught on. Google reports the network had low usage and engagement with […]

What You Need to Know about IGTV

6/28/2018 - The future has arrived – well maybe. On the morning of June 20th, 2018, Instagram CEO Kevin Systrom, announced the roll out of a completely brand-new video platform set to rival YouTube called IGTV. This platform lives natively within the Instagram app through the TV icon in the top right-hand corner of the home screen AND, […]

3 Ways to Amp Up Your Facebook Advertising

6/5/2018 - The relationship between businesses and Facebook has gone through a lot of changes in 2018. One of them was the significant reductions in organic visibility for brands and business pages, but this doesn’t mean that there aren’t ways to get through to a target audience. Facebook Advertising encompasses very strategic and powerful advertising solutions for any […]

How Facebook is Adapting to the GDPR

5/10/2018 - Stop me if you’ve heard this one before – things are changing with Facebook. The world’s largest social media platform has had to make a lot of changes and answer a lot of questions recently regarding their involvement in different issues. In one of its most recent news-worthy headlines, Facebook came under scrutiny after a […]

Video Marketing Extended Interview

3/8/2018 - Watch the extended interview with Caleb Hoover, the owner of Hoover Heights Media in Sioux Falls, SD as he talks about the power of Video Marketing and the difference it can make in your business. If you would like to learn more about Video Marketing and how you can utilize the power of online videos […]

How Facebook Organic Reach has Changed

2/20/2018 - If you’ve noticed a downward spiraling performance of your organic reach on Facebook in the past few months, you’re not the only one. Businesses across the world are struggling to show up in their audience’s newsfeed. For years, organic reach has been the sought-after statistic that page managers have used to prove their posts were […]

Facebook Special Ad Categories

Website Headings and How to Use Them

3/12/2020 - Let’s start with the basics of website headings. Header tags are HTML elements used to designate headings on a webpage. The main header tag, called an H1, is typically reserved for the title of the page. There are also sub-headings that go from H2 to H6 tags, although using all of these on a page […]