Archive for the "Social Media" Category

Social Media Tips For Manufacturer’s

10/14/2019 - Social media is an important platform for any business to use. It allows for client relationships to be developed and maintained. Social media is a great way to spread the word about your business, products, and services. And if your followers like what you offer, they can share your pages with friends and family members. […]

Facebook Is Rebuilding and Working Towards More Privacy

5/3/2019 - It seems like Facebook CEO, Mark Zuckerburg always has something cooking. On April 30th, the social media platform hosted its annual conference, F8, with over 5,000 in attendance. Zuckerburg, during his keynote speech, talked about how Facebook is working towards a more privacy based social platform. He stressed the importance of this privacy change and […]

Google+ Is Shutting Down. Here’s What You Need To Know.

10/16/2018 - On October 8, 2018, Google announced it will be shutting down the consumer version of Google+. I don’t think this came as a big surprise to most. Google+ had potential solely because it was affiliated and created by Google, but it never really caught on. Google reports the network had low usage and engagement with […]

What You Need to Know about IGTV

6/28/2018 - The future has arrived – well maybe. On the morning of June 20th, 2018, Instagram CEO Kevin Systrom, announced the roll out of a completely brand-new video platform set to rival YouTube called IGTV. This platform lives natively within the Instagram app through the TV icon in the top right-hand corner of the home screen AND, […]

3 Ways to Amp Up Your Facebook Advertising

6/5/2018 - The relationship between businesses and Facebook has gone through a lot of changes in 2018. One of them was the significant reductions in organic visibility for brands and business pages, but this doesn’t mean that there aren’t ways to get through to a target audience. Facebook Advertising encompasses very strategic and powerful advertising solutions for any […]

How Facebook is Adapting to the GDPR

5/10/2018 - Stop me if you’ve heard this one before – things are changing with Facebook. The world’s largest social media platform has had to make a lot of changes and answer a lot of questions recently regarding their involvement in different issues. In one of its most recent news-worthy headlines, Facebook came under scrutiny after a […]

Video Marketing Extended Interview

3/8/2018 - Watch the extended interview with Caleb Hoover, the owner of Hoover Heights Media in Sioux Falls, SD as he talks about the power of Video Marketing and the difference it can make in your business. If you would like to learn more about Video Marketing and how you can utilize the power of online videos […]

How Facebook Organic Reach has Changed

2/20/2018 - If you’ve noticed a downward spiraling performance of your organic reach on Facebook in the past few months, you’re not the only one. Businesses across the world are struggling to show up in their audience’s newsfeed. For years, organic reach has been the sought-after statistic that page managers have used to prove their posts were […]

Get Organized this Year on Social Media

2/1/2018 - It seems like every week our favorite social media platforms force us to change something — adapt to a new layout, update settings, or agree to new terms & services. But don’t take my word for it. Let’s take a look at how the social scene in 2017 shook things up in big ways. Facebook […]

New Facebook Updates for 2018

1/18/2018 - Hello marketers, business people, casual readers, robots, and other humans alike! In today’s world, it’s hard to find anyone who doesn’t have a Facebook profile. People have personal pages, pages for their businesses, or pages for events. This is why when one of the world’s largest social platforms announces major updates, everyone listens. This article […]

Super Bowl LIV: Poised to Break Streaming Records Again?

1/23/2020 - Super Bowl LIV is coming up, and now is the perfect opportunity to get your brand recognized on the biggest stage! Previously, the only way to get your ads shown during the Super Bowl was to contact your media buyer and have them buy spots from your local television stations. Now, with the emergence of […]

As Featured On Forbes: Are You Including OTT In Your 2020 Marketing Plan?

1/14/2020 - Originally Published on Forbes.com on January 7th, 2020. PHOTO GETTY Television viewing habits have changed dramatically over the years — from three broadcast networks to the rise of cable and hundreds of channels to choose from. This has evolved into time-shifted watching with DVRs, and now, on-demand viewing through subscription services and downloadable apps. While […]

Everything You Need to Know About the CCPA

1/14/2020 - The California Consumer Privacy Act (CCPA) is legislation signed into California state law on June 28th, 2018. However, the CCPA did not officially go into effect until January 1st, 2020. According to the California Legislature, the CCPA will not be enforced until July 1st, 2020. It is important to note that while this law is […]