Social media is an important digital tool for any business. It allows for the development of customer relationships and the opportunity to create brand loyalty.  Social media is also a great way to spread the word about your business, products, and services.  In the manufacturing realm, many companies aren’t capitalizing on the benefits of social media as part of their overall marketing strategy, setting those that do apart and quite possibly, ahead.  So, how can manufacturers produce content to interest and engage people on social media?

Choose the Correct Medium for the Message

When using social media, it is important to utilize platforms that align with your social media marketing goals. If the goal is to promote your business, focus on Facebook. Try Twitter to break company and industry news. Leverage LinkedIn to collaborate with other industry professionals. Initiate Instagram to share visual stories. Offer product overviews, demos, and how-to-training videos via YouTube.

Social Media Posts Should Benefit Followers

Direct your messaging straight to your target customer. Users won’t engage if the content does not relate to them.  When considering content that is meaningful to your audience, ask three key questions:  What do we do best?  What problems do we solve for our customers?  And what content can we offer that is a real benefit to our customers?  Listening to your customers and implementing changes based on their feedback demonstrates that you care about their input which leads to customer satisfaction and brand loyalty.

Be Consistent and Engaging

Engage your audience in your social media posts. How are your customers using your products?  How do you manufacture your products with the customer in mind?   Use short videos to showcase the solutions you offer your clientele.  Be consistent with your posting schedule, but be careful to not overdo it! Not posting on a regular schedule or over posting will effect how your audience gages and interacts with your company. Posting too much will allow someone to mute or unfollow you, which means your posts won’t reach as many people. Create a consistent posting schedule and stick with it. Social media followers expect to hear from you regularly, so it’s important to create a schedule for each of your social channels and update them accordingly.

Showcase Niche Knowledge

Each business under the manufacturing umbrella has a unique niche within the industry. Social media platforms allow you to demonstrate your niche knowledge through how-to videos, demonstrations, product overviews, reviews, and videos of customers using your products. Informing and educating your audience on what sets your company apart from the competition will make your name synomynous with quality and expertise.  In fact, 60% of business decision makers rely on company created content to make better product decisions before purchasing.

Entice Potential Employees

Social media is not only useful in reaching potential customers, but it can also be a vital tool in recruiting potential employees.  Use social media outlets to tell the world why people should want to work for you!  Do you offer amazing benefits, scheduling flexibility, or prioritize employee job satisfaction?  Let people know you’re hiring! Post current employee testimonials, company core values, and company community involvement projects to draw in potential quality team members.

Manufacturers can utilize social media to establish industry dominance over the competition by showcasing expert knowledge, engaging with customers, and recruiting top talent. If you need assistance in maximizing your digital marketing through social media, contact the experts at KeyMedia Solutions! Our team of creative problem solvers will provide you with smart strategies to grow your business!