Archive for the "Small Business Owner" Category

A Digital Marketing Trial: How to Prepare and What to Expect

2/18/2019 - Digital marketing is being pitched and sold by thousands of agencies across the country. And rightfully so, as consumer behavior now revolves around the mobile device. For the first time ever, digital advertising in 2018 accounted for over $106 billion or 51.5% of all advertising sales in the U.S. according to Magna Global. This statistic […]

Inbound Marketing – It’s Easier Than You Think

9/4/2018 - You’ve probably heard the term “Inbound Marketing.” You’ve seen the hub-bub about it in every marketing related resource you follow. But what’s the big deal? Why is Inbound Marketing so popular and how can you actually apply it to your business and marketing needs? Hubspot explains Inbound Marketing as – “Inbound marketing is focused on […]

Certified Consultants of ActiveCampaign

4/12/2018 - We are excited to announce that KeyMedia Solutions has officially become a Certified Consultant of ActiveCampaign. ActiveCampaign is a marketing automation platform that specializes in Email Marketing and Contact Relationship Management. This platform maintains user-friendly functionality that allows anyone to take advantage of the best marketing automations. From creating extended email campaigns to managing your […]

Improve Your Recruiting Success with Digital Tools

3/29/2018 - Many of our clients are facing the same challenge right now – regardless of the industry, geographic location, or economy. Hiring qualified people to fill the growing list of open positions. Over the course of the last year, I have been working with many businesses to expand their recruitment efforts in innovative and unexpected ways. […]

How to Survive the Holiday Shopping Season

11/22/2017 - Stop…Take a breath. You heard me, STOP! Now take a breath. All will be right with the world and you’ll survive. “Survive what?” you may ask. The holiday shopping season of course. The holiday travel and shopping season is upon us. A time of the year when we all come together and appreciate one another […]

How to use Mobile Wallet

11/16/2017 - How often do we forget a coupon, debit card, or our I.D. at home? Or have you ever just lost them all together? Besides the panic, it’s quite annoying as well. When this happens, we’re often left wondering where in our daily routine did we mess up and lose our belongings. It’s in these situations […]

5 Ways to Integrate Digital and Traditional Media in 2018

11/14/2017 - As you work on your 2018 MarCom plan, have you contemplated how you ‘ll integrate your marketing strategy to include digital tactics? Technology has provided new tools that make this task easier than ever. Below are a few that we feel are worthy of consideration as you move into 2018. Direct Mail and Print Media […]

To Serve Man

9/21/2017 - Let me start by saying, no this is not a collection of recipes, so you can relax. For those of you who grew up watching the Twilight Zone, you probably got that reference and for those who didn’t, you should really watch the show. The Twilight Zone was the best TV series ever! The word […]

Customize your Business: Let your Culture Work for You

8/24/2017 - As a business owner or leader within an organization, growth projections, goals, and sales are often high on the priority list. Numbers and statics are among the usual suspects in determining success and the common denominators in finding areas of improvement. However, within those dollar figures and customer counts are the people who make the […]

The Formula to Leadership

5/25/2017 - Simply put, there isn’t one. Every leader is different, and leadership is required in a lot of different situations. There’s no perfect formula for leadership because becoming a good leader depends on a lot of different factors. The qualities of a leader depend on the group you’re leading, what goal that group is trying to […]

Can you publish too much content?

6/12/2019 - Content. Consumers want it. Search engines demand it. You struggle to find the time to create it. Content marketing is one of the most important things you can do to drive organic traffic to your website. Content helps consumers build a relationship with your brand, encourages conversions and provides your customers with the information they […]

Perfecting the Request for Proposal

6/3/2019 - If you’ve been tasked to write a Digital Marketing RFP as part of your procurement duties, it’s likely that you started with a general marketing RFP and dropped in notes from the requesting department. It’s also likely you did not fully understand what you were asking for in the RFP, or even what questions to […]

How Marketers Are Using Artificial Intelligence

5/13/2019 - Artificial intelligence (AI) is going to be a part of everything that we do in the future. But did you know marketing platforms have already started integrating AI into its platforms? A lot of the announcements come without any hype, but they have the potential to change the way marketers work within the platform. We’re […]