Archive for the "Small Business Owner" Category

A Digital Marketing Trial: How to Prepare and What to Expect

2/18/2019 - Digital marketing is being pitched and sold by thousands of agencies across the country. And rightfully so, as consumer behavior now revolves around the mobile device. For the first time ever, digital advertising in 2018 accounted for over $106 billion or 51.5% of all advertising sales in the U.S. according to Magna Global. This statistic […]

Inbound Marketing – It’s Easier Than You Think

9/4/2018 - You’ve probably heard the term “Inbound Marketing.” You’ve seen the hub-bub about it in every marketing related resource you follow. But what’s the big deal? Why is Inbound Marketing so popular and how can you actually apply it to your business and marketing needs? Hubspot explains Inbound Marketing as – “Inbound marketing is focused on […]

Certified Consultants of ActiveCampaign

4/12/2018 - We are excited to announce that KeyMedia Solutions has officially become a Certified Consultant of ActiveCampaign. ActiveCampaign is a marketing automation platform that specializes in Email Marketing and Contact Relationship Management. This platform maintains user-friendly functionality that allows anyone to take advantage of the best marketing automations. From creating extended email campaigns to managing your […]

Improve Your Recruiting Success with Digital Tools

3/29/2018 - Many of our clients are facing the same challenge right now – regardless of the industry, geographic location, or economy. Hiring qualified people to fill the growing list of open positions. Over the course of the last year, I have been working with many businesses to expand their recruitment efforts in innovative and unexpected ways. […]

How to Survive the Holiday Shopping Season

11/22/2017 - Stop…Take a breath. You heard me, STOP! Now take a breath. All will be right with the world and you’ll survive. “Survive what?” you may ask. The holiday shopping season of course. The holiday travel and shopping season is upon us. A time of the year when we all come together and appreciate one another […]

How to use Mobile Wallet

11/16/2017 - How often do we forget a coupon, debit card, or our I.D. at home? Or have you ever just lost them all together? Besides the panic, it’s quite annoying as well. When this happens, we’re often left wondering where in our daily routine did we mess up and lose our belongings. It’s in these situations […]

5 Ways to Integrate Digital and Traditional Media in 2018

11/14/2017 - As you work on your 2018 MarCom plan, have you contemplated how you ‘ll integrate your marketing strategy to include digital tactics? Technology has provided new tools that make this task easier than ever. Below are a few that we feel are worthy of consideration as you move into 2018. Direct Mail and Print Media […]

To Serve Man

9/21/2017 - Let me start by saying, no this is not a collection of recipes, so you can relax. For those of you who grew up watching the Twilight Zone, you probably got that reference and for those who didn’t, you should really watch the show. The Twilight Zone was the best TV series ever! The word […]

Customize your Business: Let your Culture Work for You

8/24/2017 - As a business owner or leader within an organization, growth projections, goals, and sales are often high on the priority list. Numbers and statics are among the usual suspects in determining success and the common denominators in finding areas of improvement. However, within those dollar figures and customer counts are the people who make the […]

The Formula to Leadership

5/25/2017 - Simply put, there isn’t one. Every leader is different, and leadership is required in a lot of different situations. There’s no perfect formula for leadership because becoming a good leader depends on a lot of different factors. The qualities of a leader depend on the group you’re leading, what goal that group is trying to […]

The Winner Is…

8/21/2019 - Have you ever been to a live auction? Maybe a fundraiser for a good cause where you watch people bid against each other for a package or product. The auctioneer raises the bid each time giving the bidders the option to go higher. As the price goes up, many bidders drop out. But two bidders […]

Clean Out Your Closet…Not Your Website

8/21/2019 - When was the last time you cleaned out your closet? Got rid of clothes that were outdated, no longer fit or just didn’t look as good as they did when you bought them? We all love the feeling of throwing out the old and making room for the new. If throwing out the old, outdated […]

As Featured On Forbes: 15 Underappreciated Traits And Skills Needed In Salespeople

8/13/2019 - Originally Published on Forbes.com on August 9th, 2019. While some may be labeled as natural salespeople, there are traits that aren’t necessarily “salesy” that are actually imperative to being a successful salesperson. Some of these skills can be taught, while others come more naturally. That’s why it’s important to look for the right mix of […]