Archive for the "Video Advertising" Category

Why are Online Videos so Important?

8/2/2018 - It’s been said time and time again – “You need to be using online videos in your marketing strategy.” I know I’ve said this sentence about a million times. But no matter how many times it gets said, the fact remains, online videos are still one of the most influential pieces of content. But, why […]

What You Need to Know about IGTV

6/28/2018 - The future has arrived – well maybe. On the morning of June 20th, 2018, Instagram CEO Kevin Systrom, announced the roll out of a completely brand-new video platform set to rival YouTube called IGTV. This platform lives natively within the Instagram app through the TV icon in the top right-hand corner of the home screen AND, […]

Is Programmatic TV Advertising Right for You?

4/19/2018 - Something major happened in 2017 – for the first time in history, advertisers spent more money on digital media than on traditional TV. This doesn’t mean that traditional TV is going anywhere soon, but it does represent a major shift in the way businesses are using advertising channels to reach their audiences. This new movement […]

Video Marketing Extended Interview

3/8/2018 - Watch the extended interview with Caleb Hoover, the owner of Hoover Heights Media in Sioux Falls, SD as he talks about the power of Video Marketing and the difference it can make in your business. If you would like to learn more about Video Marketing and how you can utilize the power of online videos […]

Our Top Five KMS 10at10 Episodes

11/7/2017 - What started out as a test when Facebook announced that it was rolling out livestream capabilities for the general public, KMS 10at10 turned into a weekly staple in our office. Part of what we do at KeyMedia Solutions is research new online technologies. When platforms like Periscope & Meerkat began offering livestreaming options to users, […]

Has Facebook Become a Video Platform?

10/12/2017 - Let me start by asking you a question. When you think of Facebook, do you consider it a social media network or a video platform? If I were to ask you that question in 2015 you might say that Facebook is a social platform for people to write posts, engage with friends, and occasionally share […]

What are Facebook Secret Videos?

8/31/2017 - When I first heard about Facebook’s “Secret Videos” my eyes widened and my mind wondered. I imagined a hidden playlist of videos buried somewhere deep in a part of Facebook long forgotten by civilization. “They could be anything,” I thought to myself – they could be leaked videos of Mark Zuckerberg creating the social platform […]

Creating a 21st Century Marketing Strategy

8/24/2017 - The nature of our work, especially as digital marketers, has continued to evolve at an unprecedented pace. Companies are getting bigger and marketing strategies are evolving to account for new trends and technologies. In recent years there have been four major areas of online marketing change. These areas are Mobile, Programmatic, Social Media Advertising, and […]

The Logo Test

8/17/2017 - Your business is unique, right? You have your own culture, personality, and quirks. You feel like you articulate and display that message to your followers. But, do you? It’s hard to do so in the world of algorithms and constant updates. It is important to clearly present your message to the people you want to […]

Using Programmatic TV to Connect with Today’s Cable Cutters

8/10/2017 - The explosion of online streaming services like Netflix, Hulu, and others have created a challenge for online marketers looking to target the audience who have said no to cable. However, a service called Programmatic TV is slowly being introduced as a new way to effectively reach audiences that may have previously been off limits. Understanding […]