Archive for the "Snapchat" Category

The Reverse Evolution of Social Media Platforms

9/28/2017 - Maybe you’ve realized it, maybe you haven’t. What was once a world of diversity and originality has slowly started to look like a bad case of déjà vu. I’m referring to the copy-cat culture that social platforms have created. They are rapidly becoming more similar to each other as each day passes. In a world […]

Create Your Own Snapchat Geofilter

7/26/2016 - I’m very proud to say that just a couple weeks ago I got married. We took pictures, we went to a church, and we danced afterwards; we did everything you might expect during a usual wedding. But there was one thing that added a little bit of flare to our special day. At our wedding […]

Can you publish too much content?

6/12/2019 - Content. Consumers want it. Search engines demand it. You struggle to find the time to create it. Content marketing is one of the most important things you can do to drive organic traffic to your website. Content helps consumers build a relationship with your brand, encourages conversions and provides your customers with the information they […]

Perfecting the Request for Proposal

6/3/2019 - If you’ve been tasked to write a Digital Marketing RFP as part of your procurement duties, it’s likely that you started with a general marketing RFP and dropped in notes from the requesting department. It’s also likely you did not fully understand what you were asking for in the RFP, or even what questions to […]

How Marketers Are Using Artificial Intelligence

5/13/2019 - Artificial intelligence (AI) is going to be a part of everything that we do in the future. But did you know marketing platforms have already started integrating AI into its platforms? A lot of the announcements come without any hype, but they have the potential to change the way marketers work within the platform. We’re […]