Archive for the "Podcast" Category

Only eCommerce Websites Need SSL Certificates

5/9/2019 - Websites that sell products need a secure connection because they are taking people’s personal information like their name, address, phone number, email address, credit card information, etc. The consensus is that websites that collect sensitive information need to be secure, but what about websites that don’t collect this information? Some people do not think they […]

Never Delete Content from Your Website

4/25/2019 - The Marketing Myths Podcast is available where you listen to podcasts! We would appreciate it if you’d rate and recommend our podcast. Anchor Apple Podcasts Breaker Castbox Google Podcasts Overcast Pocket Casts RadioPublic Spotify Stitcher Show Notes Search Engine Journal: https://www.searchenginejournal.com/improve-remove-old-content/300961 February 23, 2011 – Google launched its Panda Update. Panda was developed to […]

Email Marketing is a Scam

4/4/2019 - The Marketing Myths Podcast is available where you listen to podcasts! We would appreciate it if you’d rate and recommend our podcast. Anchor Apple Podcasts Breaker Castbox Google Podcasts Overcast Pocket Casts RadioPublic Spotify Stitcher Show Notes

Podcast Advertising is Too Young with Sarah Werner

3/28/2019 - Today we are joined by Sarah Werner. Sarah is the creator and host of the Write Now podcast, the creator of the Girl in Space Podcast, and has a podcast master class where you can learn EVERYTHING about podcasting. In this episode, we pick Sarah’s brain about the myth that it’s too early to advertise […]

Is Television an Outdated Form of Marketing?

3/15/2019 - Television has been around since the early 1940s, and millions of dollars have been spent on placing ads on the platform. Television used to be the main and most effective way to reach a wide range of people. But is this still true? Everyone has the internet in the palm of their hands. Has […]

Do Higher Bids Equal Higher Placements?

3/7/2019 - It takes money to make money and the more you have the more you will be seen, right? Well, when it comes to paid digital tactics, that not may be the case. In today’s episode of The Marketing Myths Podcast, Tobaria and Aaron talk through the myth that the more money you throw at your […]

My Demographic Isn’t On Social Media

2/14/2019 - Every business owner and marketer is looking for their “golden ticket” to reach their customers. For some reason, we keep hearing that the demographics a business is trying to reach aren’t on social. Is social media really only useful for reaching young people? Can you only reach affluent people on LinkedIn and the local newspaper? […]

You Can Set & Forget PPC Campaigns, Right?

2/7/2019 - Many marketers use paid search ads to serve text ads to people searching for their products and services. Pay per click, or PPC, campaigns can be very beneficial and provide a solid return on investment. However, some people believe that once the campaign is set up and started the job is done. Tobaria and Aaron […]

Can you publish too much content?

6/12/2019 - Content. Consumers want it. Search engines demand it. You struggle to find the time to create it. Content marketing is one of the most important things you can do to drive organic traffic to your website. Content helps consumers build a relationship with your brand, encourages conversions and provides your customers with the information they […]

Perfecting the Request for Proposal

6/3/2019 - If you’ve been tasked to write a Digital Marketing RFP as part of your procurement duties, it’s likely that you started with a general marketing RFP and dropped in notes from the requesting department. It’s also likely you did not fully understand what you were asking for in the RFP, or even what questions to […]

How Marketers Are Using Artificial Intelligence

5/13/2019 - Artificial intelligence (AI) is going to be a part of everything that we do in the future. But did you know marketing platforms have already started integrating AI into its platforms? A lot of the announcements come without any hype, but they have the potential to change the way marketers work within the platform. We’re […]