Archive for the "Podcast" Category

Black Friday & Cyber Monday Email Marketing Analysis – 2018

12/6/2018 - Adobe Analytics reported that American consumers spent $19.62 billion online over the five-day period from Thanksgiving through Cyber Monday. It is estimated that 20% of the days from Thanksgiving through Cyber Monday capture 20% of ALL holiday online shopping. According to Radicati, about 281 billion business and consumer emails were sent and received each day in 2018. With so […]

Do You Need to Buy All Variations of Your Domain?

11/29/2018 - There are 1.9 billion websites. Outside of the usual top-level domains (.com, .net, .org, etc.), there are over 1,000 TLDs. When buying the domain for your website, should you buy your domain in multiple TLDs? Should you buy the misspellings of your brand? Should you own variations of your domain and brand? In today’s episode of […]

Can You Publish Too Much Content?

11/8/2018 - This week’s episode answers a listener question: “Is content marketing just always posting more and more content?” Tobaria and Aaron talk about what content and content marketing is, how to reuse content, ROI of content efforts, actual numbers from their blog posts, why evergreen content is important and more! The Marketing Myths Podcast is available […]

Do Marketing Platforms Listen to Us to Serve Ads?

11/1/2018 - We’ve all been targeted with an ad on Facebook or while browsing online where we thought there was NO WAY anyone could have known about it. Back in 2016, Facebook came out and said they were NOT using smartphone microphones to listen into our conversations. But is that true? What about Google? Is Google listening […]

Myth: LinkedIn is the Best Social Network to Reach Professionals

10/23/2018 - In this episode of the Marketing Myths Podcast, Tobaria and Aaron tackle the myth that LinkedIn is the best network to reach professionals. Listen in and give your feedback on Facebook or Twitter.    Is LinkedIn the best social network to reach professionals? Is there a better option? If you use LinkedIn as a […]