Websites that sell products need a secure connection because they are taking people’s personal information like their name, address, phone number, email address, credit card information, etc. The consensus is that websites that collect sensitive information need to be secure, but what about websites that don’t collect this information? Some people do not think they need to secure their website if they are not asking people to submit their personal information. In the 20th episode of the first season of the Marketing Myths Podcast, Tobaria and Aaron talk about why you may or may not need to secure your website with an SSL certificate.

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Show Notes

What is SSL?

Secure Sockets Layer

Without getting overly technical, adding an SSL creates a safe connection for customers to buy products or services, and share information safely with you online.

If you’ve ever wondered how SSL works, look no further. An SSL certificate works to create an encrypted connection between your visitor’s browser and the server. A secure session is established via a “handshake” process, one that involves a back-and-forth between the web browser and the web server, and it occurs behind the scenes — all without interrupting the shopping or browsing experience.

An SSL works to protect valuable information passed between the two parties.

Top Situations for SSL

  • Accept Payment Securely
  • Protect Password Logins
  • Secure Web Forms


Your SSL certificate is a confirmed credential that you are who you say you are. That builds trust!


Google Announcements

  • August 2014 Google confirmed it would start using HTTPS as a ranking signal.
  • September 2016 Google announced 2 major things:
    • They will start marking HTTP sites that transmit passwords or credit cards as non-secure
    • This is part of a long-term plan to mark ALL HTTP sites as non-secure.
  • February 2018 will mark ALL HTTP sites as not secure.

Getting an SSL is easy and affordable if not free.

All reputable hosts offer SSL certificates to purchase from them and they will implement into your site without any hassle.

Reputable hosts

  • InMotion
  • Bluehost
  • HostGator
  • GoDaddy
  • Flywheel for WordPress

Let’s Encrypt is a free, automated, and open certificate authority (CA), run for the public’s benefit. It is a service provided by the Internet Security Research Group (ISRG).

Let’s Encrypt gives people the digital certificates they need in order to enable HTTPS (SSL/TLS) for websites, for free, in the most user-friendly way they can. They do this because they want to create a more secure and privacy-respecting Web.