Archive for the "Display Advertising" Category

Do Display Ads Work?

7/12/2019 - Whether you call them display ads or banner ads, the burning question most marketers have is do they work? According to Comscore, the average person is served more than 1,700 banners per month. It’s even more if you fall into the coveted Millennial generation (25-34). They get served more than 2,000 banners a month. Which […]

Creative Direction

1/31/2017 - Before a campaign starts, we want to make sure that everyone has a good sense of the access, assets, media, and creative that may be needed for your campaign. Here’s a general overview of the types of ads that may be needed depending on your goals and objectives. Our marketing strategy is focused on aligning […]

The Importance of A/B Testing for Ads

1/5/2017 - There are many reasons that I love digital marketing, but at the top of that list is the data-driven insights that it can provide. Marketers no longer have to rely on a “best guess” of consumer behavior but can follow their actual behaviors through measurable actions. But measurement only provides part of the story. Once […]

Diving into Display Advertising

3/11/2016 - Creating a Display Advertising campaign in AdWords can be challenging. One of the most difficult parts of starting a Display campaign is trying to decide what you can do to set your advertisement apart from all the others. Luckily, there are some simple steps that you can take to make sure your ads look great and […]

New Marketing Objectives in AdWords

10/15/2015 - One of the first things you have to realize when working with an online advertising firm like KeyMedia Solutions is that technology can change overnight, and it often does. Google AdWords is Google’s online advertising platform that lets you reach new customers and grow your business. AdWords is also frequently changing and updating their website. […]

RTB vs. Adwords

5/21/2015 - When I first heard the words Real Time Bidding or “RTB,” I thought it was synonymous with Google’s AdWords. I was on the right path, but I wasn’t exactly correct. Although they can both be used to accomplish the same goal; they complete those goals in different ways. This is how I was introduced to […]

How Color is Important to Your Marketing

2/27/2015 - We often associate companies with particular colors and images—they serve as distinguishing characteristics, reinforcing unique aspects of a brand. Color is important from a marketing and branding standpoint, William Arruda, a Forbes contributor, emphasizes, and using it effectively can help boost the success of your online marketing solutions. Color is a component of your personal brand […]

The Power of Programmatic Advertising

1/19/2015 - Programmatic Advertising is a fairly new trend. However, it is quite surprising how many people from the digital marketing industry underestimate it’s power. Through Programmatic Advertising, a business is able to target extremely specific individuals; as of this post there is no other online tool able to get as specific as Programmatic. Using traditional media […]

Mobile advertising works well according to Columbia Business School

8/11/2014 - Mobile advertising is becoming more popular in marketing and can be especially effective for certain products.

Tips for running a successful banner ad campaign

6/6/2014 - Although advances in digital advertising are rapidly developing, many marketers have found that banner advertising continues to be an effective method of reaching new customers.

As Featured On Forbes: 15 Underappreciated Traits And Skills Needed In Salespeople

8/13/2019 - Originally Published on Forbes.com on August 9th, 2019. While some may be labeled as natural salespeople, there are traits that aren’t necessarily “salesy” that are actually imperative to being a successful salesperson. Some of these skills can be taught, while others come more naturally. That’s why it’s important to look for the right mix of […]

As Featured On Forbes: 14 Unexpected Tips Experts Learned From Storytelling In Marketing

8/9/2019 - Originally published on Forbes.com by Forbes Agency Council on August 8, 2019. Marketers need to develop stories of all kinds to sell products and their service. Some stories are easier than others, but all are vital in this industry. Because storytelling isn’t something only for marketers, many lessons can be learned from storytellers in other […]

As Featured On Forbes: Speaking At An Industry Event? 12 Tips For Making A Memorable Speech

8/9/2019 - Originally published on Forbes.com by Forbes Agency Council on July 17, 2019. If you want to be known as a thought leader in your industry, you’ll need to build both your personal brand and your business’ brand. Speaking at industry events is a great way to do this, as it helps you establish credibility and […]