Archive for the "Display Advertising" Category

Creative Direction

1/31/2017 - Before a campaign starts, we want to make sure that everyone has a good sense of the access, assets, media, and creative that may be needed for your campaign. Here’s a general overview of the types of ads that may be needed depending on your goals and objectives. Our marketing strategy is focused on aligning […]

The Importance of A/B Testing for Ads

1/5/2017 - There are many reasons that I love digital marketing, but at the top of that list is the data-driven insights that it can provide. Marketers no longer have to rely on a “best guess” of consumer behavior but can follow their actual behaviors through measurable actions. But measurement only provides part of the story. Once […]

Diving into Display Advertising

3/11/2016 - Creating a Display Advertising campaign in AdWords can be challenging. One of the most difficult parts of starting a Display campaign is trying to decide what you can do to set your advertisement apart from all the others. Luckily, there are some simple steps that you can take to make sure your ads look great and […]

New Marketing Objectives in AdWords

10/15/2015 - One of the first things you have to realize when working with an online advertising firm like KeyMedia Solutions is that technology can change overnight, and it often does. Google AdWords is Google’s online advertising platform that lets you reach new customers and grow your business. AdWords is also frequently changing and updating their website. […]

RTB vs. Adwords

5/21/2015 - When I first heard the words Real Time Bidding or “RTB,” I thought it was synonymous with Google’s AdWords. I was on the right path, but I wasn’t exactly correct. Although they can both be used to accomplish the same goal; they complete those goals in different ways. This is how I was introduced to […]

How Color is Important to Your Marketing

2/27/2015 - We often associate companies with particular colors and images—they serve as distinguishing characteristics, reinforcing unique aspects of a brand. Color is important from a marketing and branding standpoint, William Arruda, a Forbes contributor, emphasizes, and using it effectively can help boost the success of your online marketing solutions. Color is a component of your personal brand […]

The Power of Programmatic Advertising

1/19/2015 - Programmatic Advertising is a fairly new trend. However, it is quite surprising how many people from the digital marketing industry underestimate it’s power. Through Programmatic Advertising, a business is able to target extremely specific individuals; as of this post there is no other online tool able to get as specific as Programmatic. Using traditional media […]

Mobile advertising works well according to Columbia Business School

8/11/2014 - Mobile advertising is becoming more popular in marketing and can be especially effective for certain products.

Tips for running a successful banner ad campaign

6/6/2014 - Although advances in digital advertising are rapidly developing, many marketers have found that banner advertising continues to be an effective method of reaching new customers.

Design tips for successful banner ads

2/17/2014 - It doesn't take much to turn a forgettable banner ad into one that everyone wants to click on, but good design is essential.

Can you publish too much content?

6/12/2019 - Content. Consumers want it. Search engines demand it. You struggle to find the time to create it. Content marketing is one of the most important things you can do to drive organic traffic to your website. Content helps consumers build a relationship with your brand, encourages conversions and provides your customers with the information they […]

Perfecting the Request for Proposal

6/3/2019 - If you’ve been tasked to write a Digital Marketing RFP as part of your procurement duties, it’s likely that you started with a general marketing RFP and dropped in notes from the requesting department. It’s also likely you did not fully understand what you were asking for in the RFP, or even what questions to […]

How Marketers Are Using Artificial Intelligence

5/13/2019 - Artificial intelligence (AI) is going to be a part of everything that we do in the future. But did you know marketing platforms have already started integrating AI into its platforms? A lot of the announcements come without any hype, but they have the potential to change the way marketers work within the platform. We’re […]