Archive for the "Display Advertising" Category

Do Display Ads Work?

7/12/2019 - Whether you call them display ads or banner ads, the burning question most marketers have is do they work? According to Comscore, the average person is served more than 1,700 banners per month. It’s even more if you fall into the coveted Millennial generation (25-34). They get served more than 2,000 banners a month. Which […]

Creative Direction

1/31/2017 - Before a campaign starts, we want to make sure that everyone has a good sense of the access, assets, media, and creative that may be needed for your campaign. Here’s a general overview of the types of ads that may be needed depending on your goals and objectives. Our marketing strategy is focused on aligning […]

The Importance of A/B Testing for Ads

1/5/2017 - There are many reasons that I love digital marketing, but at the top of that list is the data-driven insights that it can provide. Marketers no longer have to rely on a “best guess” of consumer behavior but can follow their actual behaviors through measurable actions. But measurement only provides part of the story. Once […]

Diving into Display Advertising

3/11/2016 - Creating a Display Advertising campaign in AdWords can be challenging. One of the most difficult parts of starting a Display campaign is trying to decide what you can do to set your advertisement apart from all the others. Luckily, there are some simple steps that you can take to make sure your ads look great and […]

New Marketing Objectives in AdWords

10/15/2015 - One of the first things you have to realize when working with an online advertising firm like KeyMedia Solutions is that technology can change overnight, and it often does. Google AdWords is Google’s online advertising platform that lets you reach new customers and grow your business. AdWords is also frequently changing and updating their website. […]

RTB vs. Adwords

5/21/2015 - When I first heard the words Real Time Bidding or “RTB,” I thought it was synonymous with Google’s AdWords. I was on the right path, but I wasn’t exactly correct. Although they can both be used to accomplish the same goal; they complete those goals in different ways. This is how I was introduced to […]

How Color is Important to Your Marketing

2/27/2015 - We often associate companies with particular colors and images—they serve as distinguishing characteristics, reinforcing unique aspects of a brand. Color is important from a marketing and branding standpoint, William Arruda, a Forbes contributor, emphasizes, and using it effectively can help boost the success of your online marketing solutions. Color is a component of your personal brand […]

The Power of Programmatic Advertising

1/19/2015 - Programmatic Advertising is a fairly new trend. However, it is quite surprising how many people from the digital marketing industry underestimate it’s power. Through Programmatic Advertising, a business is able to target extremely specific individuals; as of this post there is no other online tool able to get as specific as Programmatic. Using traditional media […]

Mobile advertising works well according to Columbia Business School

8/11/2014 - Mobile advertising is becoming more popular in marketing and can be especially effective for certain products.

Tips for running a successful banner ad campaign

6/6/2014 - Although advances in digital advertising are rapidly developing, many marketers have found that banner advertising continues to be an effective method of reaching new customers.

Social Media Tips For Manufacturer’s

10/14/2019 - Social media is an important platform for any business to use. It allows for client relationships to be developed and maintained. Social media is a great way to spread the word about your business, products, and services. And if your followers like what you offer, they can share your pages with friends and family members. […]

Google Is Tightening Up and YouTube TV is Making Changes

9/30/2019 - Google Ads is no longer allowing ads in its search network and other ad networks for products or services that promote speculative and/or experimental medical treatments. This includes Stem cell therapy, cellular (non-stem) therapy, gene therapy, and similar forms of regenerative medicine, platelet-rich plasma, biohacking, do-it-yourself (DIY) genetic engineering products, and gene therapy kits. Google […]

As Featured On Forbes: 15 Effective Strategies For Encouraging Diversity Within The Workplace

9/5/2019 - Originally Published on Forbes.com on August 28th, 2019. The importance of diversity in business is understated in many cases. However, for a company to experience its true potential, it must be willing to take advantage of the benefits that a diverse workforce offers. Engaging different audiences, for example, is a much easier task with a […]