As this blog has reported before, text messages continue to be a major aspect of cell phone usage, even when it comes to a basic short messaging service or SMS. To give you an idea of how much ROI your business could see from expanding into the area, consider this statistic, courtesy of CTIA -The Wireless Association: more than 2 trillion text messages were sent in the U.S. in 2012 according to its data.

Your company's targeted online advertising campaign could use this as a way to reach users on their terms if you aren't already. And if your target demographic spends a lot of time abroad, don't worry, as statistics in other countries are also favorable with regards to commercial usages of texts.

A study mentioned in BizReport predicts that over the next year and a half, 38 percent more users in the U.K. will begin responding to campaigns with messaging components. Your small business internet marketing setup can qualify for this, too, as the study focused particularly on retail efforts.

The origin of this study was the company Textlocal, whose marketing director, Rob Townsend, was quoted from Mobile Marketing Magazine as pointing out that these conclusions make sense considering modern consumer attitudes. 

"Given the central role mobile plays in our lives, it's likely consumers would expect brands to communicate with them via this medium – and our research bears this out," Townsend said.

Your small business online marketing can provide links that ease users into these kinds of interactions, and Key Media Solutions can walk you through the process so that your concerns are addressed.