Data Driven Programmatic
Advertising should do more than generate impressions, it should move people to act and drive influence amongst target audiences. We have built our Data Driven Programmatic platform to do just that.
Our Programmatic Advertising solutions help you reach the right people across display, streaming audio, Connected TV, and more. The real difference is how we structure campaigns. We do not just launch ads and hope they perform. We define your goals first, then build everything around them.
What Is Programmatic?
Programmatic advertising is the automated, data-driven buying and selling of digital advertising space across a variety of channels. Programmatic helps create omnichannel presence and works in real time with AI and machine learning to drive impact.
Creating an Omnichannel Presence
In today’s digital landscape, establishing a strong omnichannel presence is essential for brands looking to reach and engage their audience across multiple touchpoints. Partnering with a programmatic solution enables seamless integration and data-driven optimization across channels.
Display
Display ads are visual advertisements that appear on websites, apps, or social media platforms in the form of banners, images, graphics, or animations. They can in a range of sizes and formats, and allow you run Display creative alongside millions of websites across the open internet.
Because of display’s broad scale, you can reach audiences on content that’s most relevant to them. And its powerful retargeting capabilities help drive higher conversion rates. We often recommend running this channel alongside another to maximize your reach across your available target audiences.
Common Display Sizes
Video
Video advertising runs before, during, and after video content seen on streaming platforms and websites. Video creatives can also be embedded in online articles or within banner placements. Video’s exploding popularity has created a huge opportunity to boost brand awareness by reaching audiences across the most premium content on the open internet.
Videos are often 6, 15, or 30seconds and are placed across websites your target audience is visiting. If your video is 30 seconds or longer, you can also run it in a CTV campaign, which targets higher level TV inventory and streaming services.
Connected TV
Connected TV (CTV) refers to premium content streaming through apps on smart TVs or over-the-top (OTT) devices. Ads can be served before content or during traditional commercial breaks.
CTV can help you reach vast audiences that aren’t watching cable anymore — or never did. You can also unify your ad buys across linear TV and streaming TV, with smarter measurement and more control over who sees your ads and how often.
Discover more on our Connected TV page and learn about the power of Live Sports Marketing.
Audio
Audio ads position your brand within streaming music, news, live sports, and podcasts. New, innovative formats allow for real-time ad insertion and interactivity beyond just audio.
Audio ads can reach consumers while they’re away from screens, complementing your TV and digital campaigns across hands-free devices like home assistants and car interfaces.
Native Advertising
Native advertising is designed to fit seamlessly into a consumer’s web-browsing experience. The creative matches the publisher’s look-and-feel, and the placements are embedded naturally within the flow of the content.
Native advertising helps engage your audience with contextually relevant ads that reinforce your message with varied creative formats that can limit message fatigue.
Digital Out of Home (DOOH)
Using real-time data, these digital billboards and screens serve up contextually relevant ads to audiences in public places in a non-obtrusive way.
DOOH’s visually engaging nature makes it ideal for standing out in high-traffic locations. And like any other digital channel, it integrates seamlessly with your omnichannel campaigns.
Programmatic Reaches Your Audience, Everywhere.
Data Driven Programmatic works by collecting and analyzing vast amounts of data. Every time someone goes online, applies for a loan, or signs up for a newsletter they create a data history specific to him or her. This data is then collected by Data Management Providers (DMPs) like Experian, MasterCard, Forbes, and many more.
Run Ads with Top-Rated Publishers
- NBC Universal
- Netflix
- Display / Hulu
- Fox, Fox News, Fox Sports
- CBS, CBS Sports
- DirecTV
- & Many More!
How Do We Provide This Solution?
Programmatic advertising used to be about being everywhere, but as AI-driven platforms have evolved, the landscape has changed. Now, the game is about quality over quantity.
We prioritize premium, brand-safe environments through curated marketplaces like Sellers and Publishers 500+. Your ads appear alongside trusted publishers and streaming platforms, not buried in low-quality inventory.
We also apply:
- Ongoing publisher monitoring
- Fraud and Invalid Traffic Protection
- Viewability standards
- Ad load & refresh controls
- Page and TV Quality Index controls
Smarter Programmatic Optimization, Backed By AI
Our platform uses an AI engine to analyze performance in real time to look at:
- Who converts
- Who engages
- Where performance is strongest
- How users behave across devices
The stronger the conversion data, the smarter the campaign becomes. Over time, this improves efficiency, audience relevance, and overall performance. We do not just target demographics, instead we aim to understand and target intent.
Stronger Audiences = Smarter Retargeting
Our platform uses an AI engine to analyze performance in real time to look at:
- Who converts
- Who engages
- Where performance is strongest
- How users behave across devices
The stronger the conversion data, the smarter the campaign becomes. Over time, this improves efficiency, audience relevance, and overall performance. We do not just target demographics, instead we aim to understand and target intent.
Accessible, Enterprise-Level Technology
Many agencies require large minimum budgets to access advanced programmatic technology.
We believe every brand has the right to use enterprise-level technology to keep an even playing field amongst online competition. We will work with you to determine the right budget level based on your ideal audience size, service location, and competition. For some brands, that can be $2,500 monthly spend; for others can look significantly higher. It’s all about getting your ads running with high-impact publishers so you can meaningfully reach your target audiences.
Ready to Elevate Your Digital Strategy?
Data Driven Programmatic is not just about placing ads. It is about building a smarter system that tracks what matters, prioritizes quality, and improves over time.
If you are ready to move beyond impressions and focus on measurable outcomes, let’s connect.
Want to learn more about developing an Omnichannel presence?