Video Advertising

With over 100 hours of video being uploaded just to YouTube every minute and 20% of video views happening on a mobile device, Video Advertising is a great way to reach your target audience. Consumers are 27 times more likely to click through video ads than they are standard banner ads. That said, about 45% of people tune out after just one minute. If you need to make a longer video, think about breaking it into sections to be more manageable for viewers.

Video Capabilities

We are able to reach your target audience through Pre-Roll, Social, and YouTube videos to help grow your customer base.

Pre-Roll:

Using Real Time Bidding and Programmatic Buying technology, we serve 15 or 30-second commercial-like video ads that play before the video your customers are watching.

Social Video:

  • Facebook: As users scroll through their newsfeed, they‘re met with dozens of videos. It’s estimated that 85% of Facebook videos are watched without any sound, so closed captioning is a must when uploading videos on this platform. As far as length, social videos should be shorter in length, 30 seconds to 1 minute in length is recommended. Since videos auto-play, as they’re scrolled over, the first 3 seconds are the most important when determining if someone will continue watching.
  • Instagram: Instagram has a maximum video length of 1 minute, but 15 to 30-second videos will be your best at engagement and full views on the platform.
  • Twitter: The Twitter world is quick and fast with words and videos. The max length that can be uploaded is two minutes and twenty seconds, but shorter videos perform better here as well so aim for the 30-second mark.

YouTube:

  • In-Stream: Video ad plays before, during, or after other videos. After 5 seconds, the viewer has an option to skip the ad.
  • Video Discovery: Video ads are used to promote a video in places of discovery, including next to related YouTube videos, as part of a YouTube search result, or alongside other content across the Display Network.
  • Bumper: Video ads are 6 seconds or shorter and play before, during, or after another video. Viewers do not have the option to skip the ad.

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