Video Advertising

The secret is out – people love video! More and more online activity is centered around video content, and as a result, more and more consumers are engaging better with videos than other online media. Video Advertising has never been a better option to reach your target audience.

You can reach your audience with a video advertisement in a few different ways:

Pre-Roll – a programmatic video ad format that serves 15 or 30 second commercial-like video ads to the target audience before the video content they are watching begins to play. Pre-Roll is great for increasing brand awareness and recognition to your target audience throughout their online experience.

Social – a video ad placement in the user experience of social platforms such as Facebook, Instagram, Twitter, LinkedIn, and more. Videos on social media allow you to be more personable with your audience. Announcements, specials, or educational materials are good topics to use on social videos.

1/3 of online activity is spent watching video!

*wordstream

Over 500 million people are watching video on Facebook every day!

*wordstream

More than 500 million hours of video are watched on YouTube every day!

*wordstream

 

Nearly 2/3 of Americans today own at least one one streaming device.

*nielsen

YouTube – allows the option for multiple ad types such as in-stream, discovery, and bumper videos to be served to a specific audience segment throughout a YouTube user’s experience. YouTube ads are prime for brand awareness and name recognition.

Connected TV (CTV) – a programmatically placed video ad formant that serves 15, 30, or 60 second commercial-like videos across streaming TV devices and platforms. Some of these platforms include Sling TV, Apple TV, Amazon Fire-TV, and others. Connected TV allows you to reach specific audience segments of TV watchers while they stream their favorite shows. It's a fantastic option to increase visibility as traditional TV viewership slowly declines.