Explore 2024 trends with us on Thursday December 21. Join online or in our office.
Over the past year, the digital marketing landscape has experienced major shifts, from high-stakes legal actions against tech giants to game-changing privacy updates in operating systems. The way we consume media has been upended, with streaming TV overtaking traditional television. Looking ahead to 2024, we expect an explosion in available streaming TV ad space, intensifying the pressure to measure and optimize ad campaigns for ROI.
First-party data will become paramount as third-party cookies continue to decline, requiring a major shift in advertising strategies. Privacy regulations will continue to tighten, with more stringent enforcement and compliance efforts. On top of all that, we anticipate more growth in commerce and retail media as retailers aim to tap into their first-party data and diversify revenue streams, potentially leading to the mainstream adoption of shoppable TV. In this dynamic digital marketing landscape, adaptability and staying informed about industry changes will be essential for success in 2024.
Thu, Dec 21, 3:00 PM – 4:00 PM (CDT)
Cocktail Hour to follow presentation.
* Virtual event link will arrive in confirmation email after tickets are purchased*
Meet our presenters!
Hannah Wilson is the Analytics & Digital Team Manager at KeyMedia Solutions. She’s a vital contributor to our successful paid and organic media strategies, using her expertise in marketing data analysis to guide our path towards data-driven excellence.
Caitlin Leonard is our skilled Account Manager with a Bachelor’s Degree in Mass Media with a minor in Public Relations. Having previously worked as a Digital Account Coordinator, Caitlin gained invaluable experience in managing client accounts, overseeing digital campaigns, and ensuring seamless coordination between various teams.
We look forward to having you attend the event!