Ad budgets were flowing, but results weren’t. This national mortgage lender was spending heavily across Google, but lacked the visibility to know what was actually working. Performance Max campaigns over-indexed on Display, tracking was incomplete, and their cost-per-acquisition (CPA)? Untrackable.
That changed fast.
We helped them go from minimal CPA visibility to a clearly tracked $14 cost-per-acquisition — $86 below the industry benchmark.
What You’ll Learn in the Case Study
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The strategic shift that turned unclear spend into measurable growth
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How aligning media with borrower intent unlocked stronger performance
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Why creative and channel structure mattered more than budget
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What full-funnel visibility really looks like — and why it changed everything
The Results
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Cost-per-acquisition dropped to $14, from unknown to exceptional
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Click-through rate rose from 17.4% to 25.7% in just 60 days
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250 to 400 qualified loan applications per month
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Website leads increased 30% year-over-year
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Campaign performance became measurable and optimizable in real time
Download the Strategy
Want to see how we did it — and what we could do for you?
This is the exact strategy we used to turn unclear spend into trackable, scalable growth.