A recent study from Pew Research states 77% of Americans own smartphones and nearly 12% of those owners rely on their mobile device as their only access to the Internet. Is your business effectively reaching these people while they’re on their mobile devices?
Developing a strategy to promote brand recognition and generate consumer engagement through a mobile device will allow your business to reach potential customers anywhere, anytime. A Mobile strategy will also help your business maintain an edge over your competitors and increase your brand appeal and loyalty.
Mobile Search – Just like searches on desktop, we use specific keywords to target people searching for your services when they need it, wherever they are.
Mobile Display Ads — Reach your audiences on the go by putting your business in front of people as they use their smartphones and tablets throughout the day.
Geofencing uses the Global Positioning System (GPS) to build a virtual boundary area around specific locations, called fences. Once a customer enters the parameters of the targeted area, a Real-Time Bidding process occurs and a display ad is served through apps on mobile devices to individuals who meet your target audience.
There are many benefits of the precise targeting that Geofencing offers. In fact, many businesses have experienced click-through rates on Geofencing campaigns that are as much as 70% higher than standard ads. We typically see a 0.50% CTR on Geofence campaigns, compared to 0.07-0.09% for other display tactics.
Geofencing is a great tactic for events and conferences, where large amounts of people are in a location at once, as well as brick & mortar business locations. Geofencing works well in the awareness stage or in the decision stage with a strong call to action (CTA). A good example of a strong CTA is the use of coupons or incentives within the ad to peak interest or aid in conversion for a product or service in a specific location.
We can help your business get the most from your mobile marketing budget. Our industry leading Programmatic and RTB platform targets the right audience for your brand and ensures you hit your targets in the most cost effective way.
Contact us today to discuss how a Mobile strategy can benefit your business.