Optimizing your website and implementing the right search engine optimization (SEO) strategy can help your company rank higher on Google. Here are some tips for boosting your rankings on Google, Bing, Yahoo, and other popular search engines:

  • Make sure your website has useful, relevant information.
  • Use tools such as Google+, Facebook, Twitter and YouTube to build a fan following. Previously, we wrote about how small businesses can effectively use Google+, noting that many of Google’s 540 million active monthly users are local. This is why it represents such a powerful tool for connecting with local users.
  • Ask for reviews from past customers who were particularly enthusiastic about the work you did for them.

One of the most important steps you can take to rank higher on Google is to improve your website structure. Principally, this means making efforts to optimize your users’ experience.

As part of an effective SEO strategy, create content that includes keywords you know web users will be searching for.

Sitelinks are another indicator of sound website structure. These are a listing format that appear in search engine results page (SERPs), directing users to particular sources that provide them with relevant information, based on their queries. In order to have Google approve these sitelinks, it is first critical that your website is structurally sound.

If you are searching for effective internet marketing strategies, consider an internet marketing agency such as KeyMedia Solutions. We offer a range of services, customized to your needs. These include local online marketing, targeted internet marketing and internet marketing for small businesses.