Targeted internet marketing and other digital initiatives designed to focus on the consumer continue to result in hefty amounts of investment, according to a study recently published by eMarketer. Maybe this isn't surprising, but the amount spent to develop these kinds of programs also suggests an interest in mobile when coupled with other information we've seen.
In this "top ten" of countries that spend on digital ads, the United States rests at second place with $201 spent on advertising for every person who encounters one of these ads through the internet. The top spot is occupied by Norway at $209. The lowest is Germany, one of only two countries on this list to spend fewer than $100 per person in this area.
Other information published by eMarketer suggests that global investment in mobile ads will make up more than 36 percent of the digital total four years from now, a growth rate that can encourage companies still looking to expand within this time frame. This advertising channel is expected to be more than a quarter of the digital expenditure rate by next year alone for North America. The release on the report also states that, at least for North America and Western Europe, "a greater share of all digital dollars will go toward mobile each year."
Local online marketing for mobile should know that while the competition is likely growing, the importance of this area as part of the greater push of digital marketing is asserting itself more visibly. Key Media Solutions will work with interested small businesses to come up with online marketing campaigns that will connect them with customers in their target demographic.