TL;DR

• TikTok faces another possible U.S. ban.

• Snapchat is rolling out new ad formats.

• Google is testing AI-powered video tools.

• LinkedIn is seeing a major resurgence.

• Meta is betting big on smart glasses.

• Businesses should stay agile, experiment with new tools, and prepare for a future where social media is even more immersive.

The Ever-Changing World of Social Media

If you feel like every week brings new headlines about social media, you’re not wrong. Platforms are releasing new features, governments are making big decisions, and marketers are racing to keep up. In this week’s 10@10 Live, we dug into the latest updates that matter most for businesses and advertisers.

TikTok: Ban or No Ban?

Once again, TikTok is facing a potential U.S. ban, with the deadline currently set for the 17th of the month. This isn’t the first time. It’s already been extended multiple times. If ByteDance, TikTok’s parent company, doesn’t strike a deal with U.S. officials, the app could go dark.

Why it matters for businesses:

• Brands that rely heavily on TikTok should prepare for disruption.

• Download your content now. Videos could disappear without warning.

• Explore alternative platforms so you’re not caught off guard.

Snapchat’s “App Power Pack”

Snapchat is introducing new tools designed for advertisers:

• Sponsored Snaps: Ads inside users’ inboxes.

• App End Cards: Interactive previews of apps, sites, or shops.

• Playable Ads: Mini-games that double as marketing.

These features are becoming more accessible to brands of all sizes, not just global giants like McDonald’s.

Google’s AI-Powered Media

Google is testing Image-to-Video tools through its AI platform VO3. The tech can turn a static product photo into a short video, giving brands more options to create engaging content without heavy production costs.

Early adoption of these tools often pays off, as platforms tend to boost new formats in their algorithms.

LinkedIn’s Big Moment

LinkedIn is experiencing record growth, with over 1.2 billion daily active members. A recent Buffer study suggests posting 6–11 times per week for maximum visibility.

That said, we believe quality > quantity. Posting thoughtful, engaging content matters more than flooding the feed. But if your business has been sleeping on LinkedIn, now’s the time to wake up.

Meta vs. Apple: The Smart Glasses Race

Meta is doubling down on its wearable smart glasses, hoping to compete with Apple’s upcoming Vision Pro. Once seen as a gimmick, smart glasses are gaining traction with content creators.

It may sound futuristic, but it’s only a matter of time before advertising enters the AR/VR space. Brands that start experimenting early could gain a competitive edge.

Final Takeaway

Social media is evolving faster than ever. Some platforms may vanish, others are booming, and entirely new ways of creating and consuming content are emerging. The key for businesses?

Stay flexible, save your assets, and experiment with new tools before your competitors do.