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Score Big This NHL Season
With the cool fall breeze signaling the start of the NHL season, brands have a unique chance to connect with hockey fans. By adding Connected TV (CTV) live spots to your marketing strategy, you can take your brand to the next level. This approach not only boosts engagement but also builds loyalty among dedicated fans.
Get ready to embrace CTV live sports this season and seize this opportunity!
The Value of CTV in Your Fall Marketing Strategy
- Unmatched Audience: Engagement Hockey fans are some of the most passionate viewers, making live games an ideal platform for advertisers. According to Nielsen, sports fans spend nearly 60% more time watching sports on digital devices than the general population. This heightened engagement means your ads will likely be seen and remembered during live NHL events.
- Precise Targeting Capabilities: One of the key advantages of CTV is its sophisticated targeting capabilities. By leveraging data driven insights, brands can effectively reach NHL fans, ensuring that their ads hit the right audience. With a growing number of viewers streaming hockey games, CTV allows for tailored campaigns that resonate with specific demographics—just like assembling the perfect roster.
- Enhanced Brand Recall and Loyalty: Advertising during live sports does more than capture attention. It creates strong emotional connections with viewers. Fans are highly influenced by the content they watch, which makes them more open to ads that match the excitement of the game or their favorite teams. This emotional engagement leads to better brand recall and loyalty. In fact, sports fans are 42% more likely than the average consumer to say, “advertising influences my buying decisions.”
Maximizing the Opportunity
Creative Playmaking: To truly make the most of CTV live commercials, brands need to create compelling ad content that captures the energy and thrill of the NHL season. Here are some strategies:
- Understand your audience and prioritize their interests.
- Stay authentic to your brand and highlight your unique value.
- Be entertaining—use humor and keep the content lively.
- Collaborate with player influencers to enhance credibility and appeal.
- Test different messages, visuals, and calls to action to discover what resonates best.
Cross-Platform Integration: Combine your CTV campaigns with other digital platforms like social media, display ads, and search marketing to create a seamless brand experience. This integrated approach ensures your message is consistently reinforced across various touchpoints, boosting overall campaign effectiveness.
Performance Tracking and Optimization: Utilizing advanced analytics to track campaign performance in real time allows for continuous optimization of your strategies. Implementing universal tracking pixels and UTMs can provide comprehensive data across placements, enabling in-game adjustments to maximize your campaign’s success.
Conclusion
Incorporating CTV live spots into your fall marketing plan provides a unique opportunity to engage a highly targeted and enthusiastic audience. The combination of precise targeting, high engagement, and the emotional ties fans have with their teams makes CTV an invaluable tool for brands aiming to enhance their presence this NHL season.
Ready to score big with your fall marketing campaign? Download our comprehensive 2024 Hockey Marketing Playbook for detailed insights, strategies, and tips to optimize your CTV ad investments this NHL season.
Take the first step toward a winning fall marketing strategy. Elevate your brand, engage with loyal fans, and reach your target audience with precision. Let’s make this NHL season your brand’s best yet!
Ready to dive into the winning plays behind Connected TV Marketing?
Register to access and download the exclusive KeyMedia Solutions Sports Marketing Playbook.