Paid Search

What is SEM?

Search Engine Marketing (SEM) is the process of increasing internet traffic to your site through paid advertisements. When individuals engage with search engine platforms, their primary purpose is to find answers to their questions. SEM ensures that when individuals ask questions related to your service or product (a search query), the search engine provides the most relevant answer to their question. SEM is a direct marketing service that puts your business in front of people who are looking for your product or service.

How We Solve This Challenge

If you’re looking to begin an SEM campaign, or if you want to improve your existing website’s organic visibility, our expert staff will review and outline your goals and objectives to determine the best strategy for your business. We believe that every business should be able to reach out and find new customers without spending a fortune on tactics that won’t meet their company’s needs. At KeyMedia Solutions, we help our clients put together effective SEM Campaigns or SEO Strategies using tactics that are proven to increase the visibility of their businesses and generate the most qualified traffic to their sites.

Credit Union Case Study

Page rank and relevance are key elements in planning a marketing strategy. Working with a local Credit Union, we were hired to increase brand awareness and loan applications by executing Search Engine Marketing (SEM) and Search Engine Optimization (SEO) in conjunction with each other. The results exceeded all expectations. While running the two tactics simultaneously, online loan applications increased 850% with increased search rankings and higher than average click-through rates. Throughout this campaign, the Credit Union maintained top-of-mind awareness when people were searching for loans by providing the information they wanted, when they wanted, in the place they were looking for it.