Data Driven Programmatic
Data Driven Programmatic technology allows businesses to reach their audiences like never before. Unlike traditional advertising, where audiences are put together using demographics based on people who watch a certain TV show or read a specific magazine, Data Directed Display goes one step further and is able to target audiences by extremely specific criteria (browsing history, age, gender, income, likes/dislikes, career, etc.).
This is beneficial for businesses in a couple of different ways. First, Data Driven Programmatic puts ads in front of customers that are most likely to engage with those specific ads. This guarantees that when your ideal customer goes online, they will see your ads without having to search for your business.
Second, Data Driven Technology gains access to almost 99% of all online ad inventory. In comparison, Google has access to approximately 30% of sites available to place ads, so, with Data Driven Programmatic, we are able to use not only Google, but other platforms to make sure your ads are viewable on any site.
Create an Omnichannel Presence
In today’s digital landscape, establishing a strong omnichannel presence is essential for brands looking to reach and engage their audience across multiple touchpoints. Partnering with a programmatic solution enables seamless integration and data-driven optimization across channels.
Display
Display ads are visual advertisements that appear on websites, apps, or social media platforms in the form of banners, images, graphics, or animations. They can in a range of sizes and formats, and allow you run Display creative alongside millions of websites across the open internet.
Because of display’s broad scale, you can reach audiences on content that’s most relevant to them. And its powerful retargeting capabilities help drive higher conversion rates. We often recommend running this channel alongside another to maximize your reach across your available target audiences.
Common Display Sizes
Video
Video advertising runs before, during, and after video content seen on streaming platforms and websites. Video creatives can also be embedded in online articles or within banner placements. Video’s exploding popularity has created a huge opportunity to boost brand awareness by reaching audiences across the most premium content on the open internet.
Videos are often 6, 15, or 30seconds and are placed across websites your target audience is visiting. If your video is 30 seconds or longer, you can also run it in a CTV campaign, which targets higher level TV inventory and streaming services.
Connected TV
Connected TV (CTV) refers to premium content streaming through apps on smart TVs or over-the-top (OTT) devices. Ads can be served before content or during traditional commercial breaks.
CTV can help you reach vast audiences that aren’t watching cable anymore — or never did. You can also unify your ad buys across linear TV and streaming TV, with smarter measurement and more control over who sees your ads and how often.
Discover more on our Connected TV page and learn about the power of Live Sports Marketing.
Audio
Audio ads position your brand within streaming music, news, live sports, and podcasts. New, innovative formats allow for real-time ad insertion and interactivity beyond just audio.
Audio ads can reach consumers while they’re away from screens, complementing your TV and digital campaigns across hands-free devices like home assistants and car interfaces.
Native Advertising
Native advertising is designed to fit seamlessly into a consumer’s web-browsing experience. The creative matches the publisher’s look-and-feel, and the placements are embedded naturally within the flow of the content.
Native advertising helps engage your audience with contextually relevant ads that reinforce your message with varied creative formats that can limit message fatigue.
Digital Out of Home (DOOH)
Using real-time data, these digital billboards and screens serve up contextually relevant ads to audiences in public places in a non-obtrusive way.
DOOH’s visually engaging nature makes it ideal for standing out in high-traffic locations. And like any other digital channel, it integrates seamlessly with your omnichannel campaigns.
How Does Programmatic Advertising Work?
Data Driven Programmatic works by collecting and analyzing vast amounts of data. Every time someone goes online, applies for a loan, or signs up for a newsletter they create a data history specific to him or her. This data is then collected by Data Management Providers (DMPs) like Experian, MasterCard, Forbes, and many more.
Are You Getting the Most Out of Your Targeted Ads?
Businesses that utilize Data Driven Programmatic Technology are able to access the data collected by these DMPs and use it to produce highly specific audience criteria. Customers who meet this criteria will see your business’ advertisements regardless of the websites they visit.
How We Provide This Solution
Often, advertising agencies lack the capabilities and know-how in Data Driven Programmatic tactics or require tens of thousands of dollars in monthly minimums to access this tactic. This keeps many businesses from reaching their ideal audiences.
KeyMedia Solutions utilizes this technology with precise expertise making it accessible to any business of any size. We not only have the latest knowledge and tools in Data Driven Programmatic, we require low monthly minimums. Most Digital Marketing firms mandate a $10,000 or more minimum spend requirement, our minimum is $2,500. This means that we can allow any business to advertise using the same technology as corporations like Nike and Coca-Cola.
We believe that every business should be able to reach out to find new customers without spending a fortune on tactics that aren’t tailored to meet their specific needs. Our staff of seasoned experts listen to your goals and objectives to determine the most effective tactics and digital strategy that is the best fit for your business.
Want to learn more about developing an Omnichannel presence?