Social Media
Social Media – the New Norm
Social media has drastically changed the way people spend their time and money. Today, the average person spends over two hours a day on social platforms, using them not just for communication but also for news, community engagement, and business discovery. This shift has reshaped societies worldwide and significantly impacted the advertising industry.
Established companies have had to move away from traditional marketing techniques and adapt to new ways of connecting with potential clients. At the same time, new businesses continue to emerge, each with varying levels of expertise in social media management.
Regardless of where a business stands in its social media journey, a clear and effective strategy is essential. Through expert business management and tactical campaign development, companies can maximize their reach and connect with more customers than ever before.
How We Provide This Solution
Social Media Management
✔ Monthly content calendar
✔ Content planning and creation
✔ Platform optimization
✔ Engagement and monitoring
Social Media Advertising
✔ Campaign strategy development
✔ Launch a Paid Social campaign
✔ Ads reporting and analytics
✔ Ongoing campaign management
Which Platform Is Right For You?
At KeyMedia Solutions, we don’t believe every business needs to be on every platform. Instead, it’s ideal to prioritize the platforms that you have regular content for, as well as the ones your target audience are active on. Are you looking to recruit? Snapchat and TikTok ads are a great way to reach new, engaged audiences. Perhaps you’re looking for more long-term brand connection and awareness? Regular management and maintenance on platforms like Meta and LinkedIn might be more right for you.
Meta
Meta – https://www.meta.com
Target Audience: Broad, with Facebook appealing to older demographics (30-65+) and Instagram capturing younger audiences (18-44), particularly millennials and Gen Z.
Content: Facebook thrives on long-form posts, community engagement, and video content, while Instagram favors visual storytelling, short videos (Reels), and high-quality images. Both platforms support paid advertising and influencer partnerships.
TikTok
TikTok – https://www.tiktok.com
Target Audience: Gen Z and younger millennials (13-35), highly engaged users who prefer short, fast-paced, trend-driven content.
Content: Short-form videos (5-60 seconds), trends, challenges, storytelling, and behind-the-scenes content. Authenticity is key, and viral potential is high with sound, effects, and filters.
Snapchat
Snapchat – https://www.snapchat.com
Target Audience: Primarily Gen Z (13-29), known for its private and ephemeral content-sharing focus.
Content: Short-lived Snaps, Stories, and Spotlight videos. Great for behind-the-scenes, product reveals, and interactive AR filters. Best for brands looking to engage users in real-time.
YouTube
YouTube – https://www.youtube.com
Target Audience: All age groups (13-65+), with strong engagement across entertainment, education, and lifestyle niches.
Content: Long-form videos, tutorials, vlogs, educational content, product reviews, and live streams. YouTube Shorts (under 60 seconds) compete with TikTok for quick, digestible content. SEO-friendly titles and descriptions are essential for discoverability.
LinkedIn – https://www.linkedin.com
Target Audience: Professionals, B2B marketers, executives, and job seekers (25-60) looking for industry insights, networking, and career growth.
Content: Thought leadership articles, company updates, professional videos, infographics, and industry news. Ideal for networking, recruitment, and establishing expertise in a niche
Pinterest – https://www.pinterest.com
Target Audience: Millennials and Gen X (25-55), predominantly women looking for inspiration in home decor, fashion, DIY, recipes, and lifestyle content.
Content: High-quality static images, infographics, and vertical video Pins. Great for how-to guides, aesthetic visuals, and inspirational ideas with strong SEO and link-sharing capabilities.
Prefer to Handle Socials Yourself?
Grow your confidence and improve your outcomes! KeyMedia Solutions offers personalized, half-day Social Media Marketing consulting. You tell us the priority and your current skill level, we will work with you to fill in the gaps, share best practices, and deliver pro tips.
Consider Hosting a Social Media Workshop!
If you are part of an organization of small business owners or young professionals, KeyMedia Solutions will work with you to deliver a half-day, in-person, workshop covering the top social media networks today, from Instagram and TikTok to LinkedIn. In it, your attendees will get actionable tips on profile development, posting strategy, and how to maximize paid ad budgets.
What’s Our Industry Secret?
A strong management platform. Check out Cloud Campaign and use our referral code for discount services!