Transition to Google Analytics 4

Google Analytics 4 (GA4) is right around the corner and promises to bring a whole new world of data to marketing teams everywhere. The switch from Universal Analytics (UA) will sunset a couple of known metrics that most marketers use, but it also opens the potential for more accurate data collection and analysis. With GA4, marketers will be able to gain a deeper understanding of their customers and create more targeted campaigns that deliver momentous results. Now is the time to start preparing for the switch to GA4, so that your team can be ready to take advantage of all that it has to offer.