As consumers are demanding a seamless online and mobile banking experience, the financial services industry is rapidly expanding their digital adverting efforts. Mobile advertising is becoming a substantial part of the digital media mix for the financial services industry – including insurers, banks, credit card issuers, investment firms, credit unions, and others – driven by market trends and a concerted push by institutions to get consumers to use their newly developed mobile services.
Anyone can claim to be an expert – but we back it up with 20+ years of experience and results from financial institutions just like yours. We understand that the industry is highly regulated and will work with you to provide the most effective marketing strategy while complying with regulations and laws.
With interest rates at their lowest point in years, there was heavy local competition for auto, HELOC, and mortgage loans. Working with a regional bank, we set up a three-month banner ad campaign to promote their rates within their local community. The resulting click-through rate was five-times the national average. Better than that – the bank saw 7X more loan applications than any other month on record.
Page rank and relevance are key elements in planning a marketing strategy. Working with a local Credit Union, we were hired to increase brand awareness and loan applications by executing Search Engine Marketing (SEM) and Search Engine Optimization (SEO) in conjunction with each other. The results exceeded all expectations. While running the two tactics simultaneously, online loan applications increased 850% with increased search rankings and higher than average click through rates. Throughout this campaign, the Credit Union maintained top-of-mind awareness when people were searching for loans by providing the information they wanted, when they wanted, in the place they were looking for it.
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KeyMedia Solutions is a Google Certified Partner, holds Digital Media Sales Certificate #00259 with the IAB, is a member of the Chamber of Commerce, is highly rated with the BBB, and an active member with the SBA and National Women Owned Small Business Corporation. We’re here to help you drive more web traffic within your marketing budget.