Travelers want (and expect) a customized experience, expert advice, and quick and easy booking. Decision-making is more flexible than ever and across the globe, travelers are seeking more convenient and personal ways of planning their outings.
So, how do you reach travelers in today's age?
Technology has quickly created a more connected and accessible world. Many consumers today rely on digital channels to inform their travel and tourism decisions. Recent research indicates 140 million Americans will spend $198 billion in digital travel sales. Various trusted sources suggest nearly half of all Americans book online via mobile devices and more than 75 percent of travelers book activities on their mobile devices and are actively engaged in social media while traveling.