When someone brings up digital advertising, Google usually comes up shortly after. With over a million websites and 300,000 apps on the Google Network, it’s definitely a go-to platform for digital advertising.
When I first started my internship here a month ago, the company challenged me to become Google AdWords certified in three months. In order to become certified, I would have to take a series of tests varying from 80-100 questions, with time limits from 1-2 hours, and needing a 85% on each to become certified. In college, I had a similar challenge to become Google Analytics certified for class. I felt like I had a basic understanding of what the process was going to entail.
So, when I started to study, the first place I turned to – you guessed it – was Google; which has a 335-page document that helps you study for the test. Yes, it was a bit overwhelming at first, but it was organized and broken up very well. On top of the document, their videos were also very helpful. After I looked through the massive document, I moved on to other resources. I found websites and resources not associated with Google. Everything from how to study for the tests to questions you should know, there were plenty of resources helping me get ready. It was very similar to the studying process I had with the Analytics test. It’s also nice to have coworkers that have been using AdWords for six years at my disposal. They have also pushed me to look through AdWords and have assigned me tasks to complete to help me become proficient in AdWords.
As of right now, I have not taken the tests yet, but I’ve been studying every day and I know I’ll become certified soon. I’ll keep you posted.