Archive for January, 2016

Mobile Advertising in 2016

1/26/2016 - In the world of 2016, it shouldn’t be a surprise to anyone that smartphone have become a part of our daily lives. We rely on our mobile devices for more of our daily actives than ever before. They are our way of staying in contact with calls, texts, and emails. We use apps that tell […]

Remarketing on Facebook

1/21/2016 - Have you ever been scrolling through Facebook and came across an ad for a specific product you were just looking at days or even minutes before on a different website. You see the ad and think to yourself “Wow! It must be fate! This is clearly a sign that I need to buy this amazing […]

Integrating Social & Email Marketing

1/19/2016 - It’s often forgotten that different marketing tactics have the ability to work together. Just because two of your marketing tactics seem very different and independent from one another doesn’t mean they can’t work together to improve you online marketing campaign. Email marketing and social media marketing can easily be thought of as a “one or […]

Big Block of Cheese Day Review

1/14/2016 - In 1837, President Andrew Jackson carted in a 1,400-pound block of cheese and invited the entire neighborhood to stop by the White House for a snack. He wanted to encourage the public to talk to the White House administration about issues they felt needed attention. As such, Big Block of Cheese Day was created and […]

New Targeting with Geofencing

1/13/2016 - The targeting capabilities of online marketing make it easy for businesses to focus their advertising budget on people who are more likely convert sales. Search, Contextual, Audience, and Channel Targeting offer today’s businesses the chance to precisely define their ideal customer, but we could soon be adding another, even more precise, targeting option to the […]

Email Marketing Best Practices

1/7/2016 - Effective email marketing strategies are sometimes passed over when businesses decided to devote more time and money into other forms of advertising. However, the benefits of running a quality email marketing campaign can prove to be a major contributor to your company’s growth. Along with your website, social media platforms, and online advertising campaigns, […]

Starting Google Analytics

1/5/2016 - Google Analytics is a powerful tool for businesses looking to take the next step in lead generation. Not only does Google Analytics filter out and highlight useful data, but it also gives you the management capabilities necessary to run a successful advertising campaign. Sometimes it can be easy to let the fast moving nature of […]

From The Blog

Email Marketing is a Scam

4/4/2019 - The Marketing Myths Podcast is available where you listen to podcasts! We would appreciate it if you’d rate and recommend our podcast. Anchor Apple Podcasts Breaker Castbox Google Podcasts Overcast Pocket Casts RadioPublic Spotify Stitcher Show Notes

Podcast Advertising is Too Young with Sarah Werner

3/28/2019 - Today we are joined by Sarah Werner. Sarah is the creator and host of the Write Now podcast, the creator of the Girl in Space Podcast, and has a podcast master class where you can learn EVERYTHING about podcasting. In this episode, we pick Sarah’s brain about the myth that it’s too early to advertise […]

I Don’t Need an Agency to Run My Social Media

3/21/2019 - The vast majority of business owners agree that being on social media is non-negotiable. The questions come in when deciding who will complete your social media marketing tasks? You can do it. But do you have time? Do you know what you are doing? You could hire someone. But that gets expensive, right? On today’s […]