Archive for January, 2016

Mobile Advertising in 2016

1/26/2016 - In the world of 2016, it shouldn’t be a surprise to anyone that smartphone have become a part of our daily lives. We rely on our mobile devices for more of our daily actives than ever before. They are our way of staying in contact with calls, texts, and emails. We use apps that tell […]

Remarketing on Facebook

1/21/2016 - Have you ever been scrolling through Facebook and came across an ad for a specific product you were just looking at days or even minutes before on a different website. You see the ad and think to yourself “Wow! It must be fate! This is clearly a sign that I need to buy this amazing […]

Integrating Social & Email Marketing

1/19/2016 - It’s often forgotten that different marketing tactics have the ability to work together. Just because two of your marketing tactics seem very different and independent from one another doesn’t mean they can’t work together to improve you online marketing campaign. Email marketing and social media marketing can easily be thought of as a “one or […]

Big Block of Cheese Day Review

1/14/2016 - In 1837, President Andrew Jackson carted in a 1,400-pound block of cheese and invited the entire neighborhood to stop by the White House for a snack. He wanted to encourage the public to talk to the White House administration about issues they felt needed attention. As such, Big Block of Cheese Day was created and […]

New Targeting with Geofencing

1/13/2016 - The targeting capabilities of online marketing make it easy for businesses to focus their advertising budget on people who are more likely convert sales. Search, Contextual, Audience, and Channel Targeting offer today’s businesses the chance to precisely define their ideal customer, but we could soon be adding another, even more precise, targeting option to the […]

Email Marketing Best Practices

1/7/2016 - Effective email marketing strategies are sometimes passed over when businesses decided to devote more time and money into other forms of advertising. However, the benefits of running a quality email marketing campaign can prove to be a major contributor to your company’s growth. Along with your website, social media platforms, and online advertising campaigns, […]

Starting Google Analytics

1/5/2016 - Google Analytics is a powerful tool for businesses looking to take the next step in lead generation. Not only does Google Analytics filter out and highlight useful data, but it also gives you the management capabilities necessary to run a successful advertising campaign. Sometimes it can be easy to let the fast moving nature of […]

From The Blog

Super Bowl LIV: Poised to Break Streaming Records Again?

1/23/2020 - Super Bowl LIV is coming up, and now is the perfect opportunity to get your brand recognized on the biggest stage! Previously, the only way to get your ads shown during the Super Bowl was to contact your media buyer and have them buy spots from your local television stations. Now, with the emergence of […]

As Featured On Forbes: Are You Including OTT In Your 2020 Marketing Plan?

1/14/2020 - Originally Published on Forbes.com on January 7th, 2020. PHOTO GETTY Television viewing habits have changed dramatically over the years — from three broadcast networks to the rise of cable and hundreds of channels to choose from. This has evolved into time-shifted watching with DVRs, and now, on-demand viewing through subscription services and downloadable apps. While […]

Everything You Need to Know About the CCPA

1/14/2020 - The California Consumer Privacy Act (CCPA) is legislation signed into California state law on June 28th, 2018. However, the CCPA did not officially go into effect until January 1st, 2020. According to the California Legislature, the CCPA will not be enforced until July 1st, 2020. It is important to note that while this law is […]