Archive for January, 2016

Mobile Advertising in 2016

1/26/2016 - In the world of 2016, it shouldn’t be a surprise to anyone that smartphone have become a part of our daily lives. We rely on our mobile devices for more of our daily actives than ever before. They are our way of staying in contact with calls, texts, and emails. We use apps that tell […]

Remarketing on Facebook

1/21/2016 - Have you ever been scrolling through Facebook and came across an ad for a specific product you were just looking at days or even minutes before on a different website. You see the ad and think to yourself “Wow! It must be fate! This is clearly a sign that I need to buy this amazing […]

Integrating Social & Email Marketing

1/19/2016 - It’s often forgotten that different marketing tactics have the ability to work together. Just because two of your marketing tactics seem very different and independent from one another doesn’t mean they can’t work together to improve you online marketing campaign. Email marketing and social media marketing can easily be thought of as a “one or […]

Big Block of Cheese Day Review

1/14/2016 - In 1837, President Andrew Jackson carted in a 1,400-pound block of cheese and invited the entire neighborhood to stop by the White House for a snack. He wanted to encourage the public to talk to the White House administration about issues they felt needed attention. As such, Big Block of Cheese Day was created and […]

New Targeting with Geofencing

1/13/2016 - The targeting capabilities of online marketing make it easy for businesses to focus their advertising budget on people who are more likely convert sales. Search, Contextual, Audience, and Channel Targeting offer today’s businesses the chance to precisely define their ideal customer, but we could soon be adding another, even more precise, targeting option to the […]

Email Marketing Best Practices

1/7/2016 - Effective email marketing strategies are sometimes passed over when businesses decided to devote more time and money into other forms of advertising. However, the benefits of running a quality email marketing campaign can prove to be a major contributor to your company’s growth. Along with your website, social media platforms, and online advertising campaigns, […]

Starting Google Analytics

1/5/2016 - Google Analytics is a powerful tool for businesses looking to take the next step in lead generation. Not only does Google Analytics filter out and highlight useful data, but it also gives you the management capabilities necessary to run a successful advertising campaign. Sometimes it can be easy to let the fast moving nature of […]

From The Blog

My Demographic Isn’t On Social Media

2/14/2019 - Every business owner and marketer is looking for their “golden ticket” to reach their customers. For some reason, we keep hearing that the demographics a business is trying to reach aren’t on social. Is social media really only useful for reaching young people? Can you only reach affluent people on LinkedIn and the local newspaper? […]

You Can Set & Forget PPC Campaigns, Right?

2/7/2019 - Many marketers use paid search ads to serve text ads to people searching for their products and services. Pay per click, or PPC, campaigns can be very beneficial and provide a solid return on investment. However, some people believe that once the campaign is set up and started the job is done. Tobaria and Aaron […]

The Power of the Traveler Review

1/28/2019 - Familiar with the saying, “the squeaky wheel gets the grease”? In the age of digital, a bad experience with a brand or product can have detrimental effects on said entity. Online reviews have become very important, as 90% of people read an online review before visiting a business. A squeaky wheel, or negative review, can […]