Archive for January, 2016

Mobile Advertising in 2016

1/26/2016 - In the world of 2016, it shouldn’t be a surprise to anyone that smartphone have become a part of our daily lives. We rely on our mobile devices for more of our daily actives than ever before. They are our way of staying in contact with calls, texts, and emails. We use apps that tell […]

Remarketing on Facebook

1/21/2016 - Have you ever been scrolling through Facebook and came across an ad for a specific product you were just looking at days or even minutes before on a different website. You see the ad and think to yourself “Wow! It must be fate! This is clearly a sign that I need to buy this amazing […]

Integrating Social & Email Marketing

1/19/2016 - It’s often forgotten that different marketing tactics have the ability to work together. Just because two of your marketing tactics seem very different and independent from one another doesn’t mean they can’t work together to improve you online marketing campaign. Email marketing and social media marketing can easily be thought of as a “one or […]

Big Block of Cheese Day Review

1/14/2016 - In 1837, President Andrew Jackson carted in a 1,400-pound block of cheese and invited the entire neighborhood to stop by the White House for a snack. He wanted to encourage the public to talk to the White House administration about issues they felt needed attention. As such, Big Block of Cheese Day was created and […]

New Targeting with Geofencing

1/13/2016 - The targeting capabilities of online marketing make it easy for businesses to focus their advertising budget on people who are more likely convert sales. Search, Contextual, Audience, and Channel Targeting offer today’s businesses the chance to precisely define their ideal customer, but we could soon be adding another, even more precise, targeting option to the […]

Email Marketing Best Practices

1/7/2016 - Effective email marketing strategies are sometimes passed over when businesses decided to devote more time and money into other forms of advertising. However, the benefits of running a quality email marketing campaign can prove to be a major contributor to your company’s growth. Along with your website, social media platforms, and online advertising campaigns, […]

Starting Google Analytics

1/5/2016 - Google Analytics is a powerful tool for businesses looking to take the next step in lead generation. Not only does Google Analytics filter out and highlight useful data, but it also gives you the management capabilities necessary to run a successful advertising campaign. Sometimes it can be easy to let the fast moving nature of […]

From The Blog

Black Friday & Cyber Monday Email Marketing Analysis – 2018

12/6/2018 - Adobe Analytics reported that American consumers spent $19.62 billion online over the five-day period from Thanksgiving through Cyber Monday. It is estimated that 20% of the days from Thanksgiving through Cyber Monday capture 20% of ALL holiday online shopping. According to Radicati, about 281 billion business and consumer emails were sent and received each day in 2018. With so […]

Do You Need to Buy All Variations of Your Domain?

11/29/2018 - There are 1.9 billion websites. Outside of the usual top-level domains (.com, .net, .org, etc.), there are over 1,000 TLDs. When buying the domain for your website, should you buy your domain in multiple TLDs? Should you buy the misspellings of your brand? Should you own variations of your domain and brand? In today’s episode of […]

Do You Need Paid Media if Your Site Gets A Lot of Organic Traffic?

11/14/2018 - Organic traffic is GREAT! It is “free” and shows people are interested in your content and you. But if your website receives a lot of organic traffic, do you still need to invest in paid media tactics? In this episode of The Marketing Myths Podcast, Tobaria and Aaron tackle the myth that paid media tactics […]