Archive for June, 2016

Do You Know Where Your Content Is?

6/30/2016 - If you’re a company or agency looking to promote your name or the name of your clients, creating a content strategy should be an important part of your marketing plan. It sounds easy, right? A blog post here and there, maybe a case study for sales material, maybe a video if you have the equipment. […]

Is Ad Blocking Killing the Web?

6/28/2016 - If you’re like me, you might hate intrusive ads popping up left and right while exploring the internet. If you’re also like me and 69 million other Americans, you’ve probably downloaded some type of ad blocking software to make your online journey more enjoyable. It’s estimated that by 2017, 86.6 million people in the US […]

Advertising on Snapchat

6/23/2016 - Businesses have been looking to get their ads on Snapchat ever since the platform became one of the fastest growing social platforms in the world today. And while the popular platform has been hesitant in the past about allowing brands to feature their ads, their attitude could soon be changing. Snapchat has finally released an […]

Google Analytics Basics Part I

6/21/2016 - Wouldn’t you love to know how people found your site? See how long visitors are staying after they came from Search, Facebook, or Remarketing ads? Or know how many visits it took before a user finally converted? Google Analytics is the free tool to do just that. It doesn’t just track your business’s online sales […]

Digital Marketing Tailored to You

6/16/2016 - When it comes to Digital Marketing, there are two words that I love more than any others – “It depends.” “What should we be measuring for our campaign?” -It depends.   “What are the best tactics to use?” -It depends.   “How much will I need to spend?” -It depends.   You get the idea. […]

8 Tips for Facebook Page Managers

6/14/2016 - If you’re a business owner, chances are you have a Facebook page for you business to interact and market to your customers or to create brand awareness and loyalty. But no matter what you use your Facebook page for, there are some things that every page manager should know in order to maximize the effectiveness […]

5 Simple Online Solutions for B2B Marketers

6/10/2016 - If you are in the business-to-business (B2B) advertising realm, you may be one of the many businesses wondering how digital media efforts could benefit you; especially in a cost-effective and measurable way. Over the last few months, this has been one of the top questions I’ve received and more often made as the statement, “Online […]

The Evolution of Gen-Z

6/7/2016 - As a member of the millennial age group, it’s easy for me to look back at my life and the lives of other people my age and understand the challenges, technologies, and events that influenced our development into adulthood. We grew up side-by-side with technology like the iPod then eventually the iPhone. We were some […]

Going Viral: Tips for Conquering the World

6/2/2016 - Let’s talk about Candace Payne. You might not recognize the name, but I’m sure you’ll recognize her face. Candace had a pretty fantastic week after a video of her wearing a Chewbacca mask and laughing uncontrollably went viral. But there are countless videos of people sitting in their cars delivering a monologue of some kind, […]