Archive for December, 2016

Stop Calling them Resolutions

12/29/2016 - With this year coming to an end, many people are starting to think about New Year’s resolutions. Let’s be honest – that whole weight loss thing usually ends about noon on January 1st. Don’t get me wrong, I would love to be one of those people on American Ninja Warrior, but I’m enough of a […]

Why is there SPAM in my Google Analytics Account?

12/27/2016 - In our experience, it’s very common to find spam in Google Analytics accounts. As a matter of fact, we frequently bring this subject up with our clients when we’re performing an audit. Most of the time, spam doesn’t present a major issue for a company and can be resolved by configuring views and filters in […]

An Inside Look at Geofencing

12/22/2016 - Consumers are constantly on their mobile devices throughout their daily lives. Location-based marketing, such as Geofencing, is an effective way to capture the attention of potential consumers at the perfect time. Whether you are looking to increase sales at your own locations, or bring in consumers from competitor location, Geofencing allows you to reach that […]

Are Your Ads Killing Website Traffic?

12/20/2016 - Digital Advertising has become increasingly popular over the past several years, but some ad practices are doing more harm than good. As consumers use their mobile devices more, ad experience is becoming more important than ever. Intrusive ads are driving customers off websites before they even view any content and are keeping them from coming […]

Which Metrics should you be tracking?

12/15/2016 -   I thought today I would talk a bit about Metrics and which ones you should consider.  No, not the Matrix, although that was a good movie, I’m talking about all the different measurable actions a customer can have with an ad or web site. Unlike Neo who only had two choices, the red or […]

How to change Facebook’s Business Page Layout

12/13/2016 - Facebook is always trying to keep us on our toes with updates. You always have to be on the lookout from changes to its newsfeed algorithm to the way it looks. And now they’ve updated the layout for Business Pages. If you go to your business’s Facebook page you’ll notice that the tabs are now […]

Is Marketing with Emojis right for you?

12/8/2016 - Over 3,000 years ago, the ancient Egyptians used pictures and symbols called hieroglyphics to tell their stories. Thousands of years later in the world today we continue to use a similar idea to communicate to each other. Emojis have become modern day hieroglyphics in the way we use them in messages and social media. As […]

A Guide to Social Media Holiday Marketing

12/6/2016 - As you may, or may not be aware of, Christmas is only 19 short days away. That means you still have 19 days to make an effective impact on your social media strategy during this last month of the year. Social media is the perfect place for your brand to have a little fun during […]

We’re LIVE! Facebook Live that is

12/1/2016 - If you’ve been on Facebook sometime in the last year, chances are that you’ve probably seen a Facebook Live video. The platform’s live streaming feature was made available to the public in April of 2016. Since then people have been going live in creative ways that cover a variety of topics. From round table discussions […]