Author Archive for "aaron-blumer"

Email Marketing is a Scam

4/4/2019 - The Marketing Myths Podcast is available where you listen to podcasts! We would appreciate it if you’d rate and recommend our podcast. Anchor Apple Podcasts Breaker Castbox Google Podcasts Overcast Pocket Casts RadioPublic Spotify Stitcher   Show Notes

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Podcast Advertising is Too Young with Sarah Werner

3/28/2019 - Today we are joined by Sarah Werner. Sarah is the creator and host of the Write Now podcast, the creator of the Girl in Space Podcast, and has a podcast master class where you can learn EVERYTHING about podcasting. In this episode, we pick Sarah’s brain about the myth that it’s too early to advertise […]

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I Don’t Need an Agency to Run My Social Media

3/21/2019 - The vast majority of business owners agree that being on social media is non-negotiable. The questions come in when deciding who will complete your social media marketing tasks? You can do it. But do you have time? Do you know what you are doing? You could hire someone. But that gets expensive, right? On today’s […]

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Is Television an Outdated Form of Marketing?

3/15/2019 -  Television has been around since the early 1940s, and millions of dollars have been spent on placing ads on the platform. Television used to be the main and most effective way to reach a wide range of people. But is this still true? Everyone has the internet in the palm of their hands. Has […]

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Do Higher Bids Equal Higher Placements?

3/7/2019 - It takes money to make money and the more you have the more you will be seen, right? Well, when it comes to paid digital tactics, that not may be the case. In today’s episode of The Marketing Myths Podcast, Tobaria and Aaron talk through the myth that the more money you throw at your […]

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My Demographic Isn’t On Social Media

2/14/2019 - Every business owner and marketer is looking for their “golden ticket” to reach their customers. For some reason, we keep hearing that the demographics a business is trying to reach aren’t on social. Is social media really only useful for reaching young people? Can you only reach affluent people on LinkedIn and the local newspaper? […]

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You Can Set & Forget PPC Campaigns, Right?

2/7/2019 - Many marketers use paid search ads to serve text ads to people searching for their products and services. Pay per click, or PPC, campaigns can be very beneficial and provide a solid return on investment. However, some people believe that once the campaign is set up and started the job is done. Tobaria and Aaron […]

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Do Display Ads Work?

1/24/2019 - In 2012, Google served almost 30 billion ad impressions per day! That is a TON of impressions. But, do these impressions matter? From a business standpoint do display ads work? There has been a lot of negative press about the effectiveness of display ads, so, in today’s episode, Tobaria and Aaron address this myth and […]

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Is Retargeting Only for Retail Businesses?

1/17/2019 - If you have shopped online, odds are you have been a recipient of retargeting ads. This tactic is a favorite around retail businesses to show products you may have looked at on a website but didn’t purchase. These ads are then meant to drive you back to the website to purchase the item. And they […]

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Are Millennials the Only Generation Who Shops Online?

12/20/2018 - According to Statista, 98% of 18 to 29-year-olds are online. And many retailers the Millennial and Gen-Z generations are the only groups who shop online. Some retailers have even gone to the extent of only advertising to their products and services to the younger generations. In today’s episode, Tobaria and Aaron talk through this myth […]

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