The clock is ticking, and the GA4 deadline is rapidly approaching. If you haven’t already migrated your standard properties to Google Analytics 4, now is the time to act. By doing so, you can avoid disruptions with your Google Ads campaigns that rely on Universal Analytics conversions and audiences after July 1, 2023. In this post, we’ll explore why it’s crucial to make the switch and how it can benefit your business and marketing campaigns.

  1. The Need to Switch:

Google is discontinuing data processing for Universal Analytics, making it essential to migrate to Google Analytics 4. If you choose not to switch, your Universal Analytics property will automatically convert into a GA4 property. However, not all tracking features will be enabled automatically, potentially resulting in missing crucial tracking components such as location, age, gender, and more.

  1. The Deadline and Its Consequences:

On July 1, 2023, Universal Analytics properties will stop processing new data. While you’ll still have access to historical data for a limited time, you won’t be able to generate new reports or metrics about your app or website performance. This limitation could hinder your ability to make informed decisions and optimize your campaigns effectively.

  1. Unlocking Enhanced Campaign Performance:

By making the switch to Google Analytics 4, you can expect improved campaign performance. GA4 introduces features that allow for event-based data tracking, providing a deeper understanding of how users engage with your website. With this valuable insight, you can optimize your marketing strategies and drive better results.

  1. The Importance of a Google Tag Manager Account:

To fully leverage the capabilities of Google Analytics 4, it is vital to have a Google Tag Manager account to ensure that GA4 functions properly. By integrating Google Tag Manager with GA4, you gain control over the deployment and management of tracking tags, providing a seamless experience and accurate data collection.

As the GA4 deadline looms closer, the urgency to migrate your standard properties to Google Analytics 4 becomes more apparent. There is a lot of content on this topic, and a lot of confusion. If you still have questions on why and how to comply with the GA4 migration, join us on June 16th for a Facebook LIVE session here on the topic. We will answer your questions an provide information in the session.

Don’t risk losing out on valuable data and insights that power your business and marketing campaigns. By making the switch and ensuring the correct tracking features are enabled, you’ll unlock enhanced campaign performance and gain a deeper understanding of user engagement. Remember, Google Analytics 4 cannot function properly without an associated Google Tag Manager account, so be sure to set one up. Act now to stay ahead of the game and maximize the potential of your digital analytics strategy.