Content Strategy Using the Cornerstone and Cobblestone Approach
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Welcome to the forefront of digital marketing innovation, where KeyMedia Solutions seamlessly blends expertise with groundbreaking strategies to achieve results. In this case study, we delve into the dynamic world of B2B strategy. We focus on the distinctive Cornerstone and Cobblestone approach that propelled our client to unprecedented success.
Challenged with elevating online engagement and enhancing web traffic quality through email marketing, we embarked on a mission to not just meet but exceed expectations. Our task was twofold: to establish a commanding position of leadership in the industry and concurrently cultivate an engaging email list for our client. Curious to explore the details? Read on to discover how our expertise can transform your digital landscape.
The Challenge
This client wanted to enhance their online engagement and improve web traffic quality through email marketing. Our challenge was to develop a B2B strategy while establishing a position of leadership on the topic and building an engaging email list.
The Content Strategy
By developing proprietary research into a cutting-edge content strategy approach, our team identified cornerstone content pieces. From which hundreds of cobblestones were created and implemented into a “Nurture and Re-engagement” email marketing campaign.
The Results
- Audience Growth – from 0 to 1,400 people e-mail list.
- Rise in Web Traffic – 92% of new web traffic were first time sessions.
- Better Metrics – 45% better open rate and fewer unsubscribers.