Author Archive for "tobaria-ruffin"

Super Bowl LIV: Poised to Break Streaming Records Again?

1/23/2020 - Super Bowl LIV is coming up, and now is the perfect opportunity to get your brand recognized on the biggest stage! Previously, the only way to get your ads shown during the Super Bowl was to contact your media buyer and have them buy spots from your local television stations. Now, with the emergence of […]

How Marketers Are Using Artificial Intelligence

5/13/2019 - Artificial intelligence (AI) is going to be a part of everything that we do in the future. But did you know marketing platforms have already started integrating AI into its platforms? A lot of the announcements come without any hype, but they have the potential to change the way marketers work within the platform. We’re […]

How Facebook is Adapting to the GDPR

5/10/2018 - Stop me if you’ve heard this one before – things are changing with Facebook. The world’s largest social media platform has had to make a lot of changes and answer a lot of questions recently regarding their involvement in different issues. In one of its most recent news-worthy headlines, Facebook came under scrutiny after a […]

What Makes A Good Geofence Campaign?

3/1/2018 - A Geofence campaign can maximize your budget when it comes to targeting a specific audience. But this doesn’t mean that it’s right for everyone. There are certain guidelines that should be followed when considering Geofencing as an option for your business. What is Geofencing? Geofencing uses GPS to build a virtual boundary area around specific […]

Has Facebook Become a Video Platform?

10/12/2017 - Let me start by asking you a question. When you think of Facebook, do you consider it a social media network or a video platform? If I were to ask you that question in 2015 you might say that Facebook is a social platform for people to write posts, engage with friends, and occasionally share […]

Using Programmatic TV to Connect with Today’s Cable Cutters

8/10/2017 - The explosion of online streaming services like Netflix, Hulu, and others have created a challenge for online marketers looking to target the audience who have said no to cable. However, a service called Programmatic TV is slowly being introduced as a new way to effectively reach audiences that may have previously been off limits. Understanding […]

Voice Search – The Next Horizon

2/21/2017 - We’re two months into 2017 and there’s no better time than now to look at what the future holds for digital marketers. One of the new areas that we’re researching is how voice search will affect the way we traditionally find information on SERPs, or Search Engine Results Pages. What is Voice Search? Voice search […]

Breaking Down the Digital Marketing Funnel

11/17/2016 - The journey a customer goes on to make a purchase is different than it was twenty years ago. Today, a purchase journey consists of multiple touch points, research, and stages. We call this path the marketing funnel. While every business has its own way of connecting with new customers, every business has some type of […]

Ad Extensions: The Missing Link

9/8/2016 - Managing an SEM campaign can be a headache if you aren’t familiar with the things you should be doing to help your potential customers get to the checkout line faster. That’s why in today’s blog, I’m going to outline one tactic and it’s many features that you can implement today to help your campaign. Ad […]

To Be a Digital Marketer

5/19/2016 - Working in an industry that constantly requires explanation, I’ve found that most of the situation that I run into with my job can best be explained through comparisons. One of these situations that I find myself frequently explaining is what it takes to be a Digital Marketer and what I have to do to help […]