In this day and age, it is critical that businesses have a strong digital footprint. Devising an effective digital marking strategy is an absolute must. "Without a digital marketing strategy in place, new client acquisitions, brand visibility, and impactful revenue generating opportunities will likely be damaged," Forbes notes.

Mobile marketing, organic search and lead nurturing should occupy businesses' key digital marketing goals.

Mobile and tablet sales outranked pc sales in 2014, demonstrating the shift toward mobile. "Learning what is possible with mobile and marketing to those users are crucial in today's digital world," Forbes asserts. While mobile is not the end all and be all—you need to still devote efforts to desktop—it is wise and will serve you well in the long-term to have your digital marketing campaigns take mobile into account. 

Secondly, organic search is another area where businesses need to devote their attention. Search engine results are one of the major ways that customers get their information regarding your business. In turn, as we've discussed in the past, your website needs to be optimized for search engines—particularly Google. An internet marketing company that specializes in small engine marketing (SEM) for small businesses can assist you.

Lead nurturing is the third main digital marketing area your business needs to tackle. Since a small percentage of website visitors make purchasing decisions the first time they visit your site, it is important that your business has methods in place for interacting with and retaining any first-time website visitors. 

If you are interested in learning more about effective internet marketing solutions, contact KeyMedia Solutions. We are experts in small business online marketing, search engine marketing and targeted internet marketing