While consulting internet advertising agencies can be a good move for any number of businesses, it's an especially sure thing if your primary customer base is already cyber-literate. Take, for example, Follett Higher Education Group, a company that manages college bookstores and reportedly sees mobile users in more than 60 percent of its millennial customer base, which experienced a recent boost in marketing through the use of text message ads to connect with its customers.

Internet Retailer, whose 2013 conference recently took place, describes the means that this company took to overcome a lag in revenue. Even though the company reportedly only sent these messages to less than a quarter of their base, the response was positive, with more than 60 percent investigating a sent link. Follett marketing professional Leeann Fecho spoke at the conference praising the use of mobile services to successfully connect with a customer base.

"The value of mobile isn't just about building offers or mobile commerce—it's all of that, but while doing that and blending the in-store and online experience," Fecho said. 

Internet marketing agencies can provide customers with the right guidance to begin developing the kinds of setups that will lead to more responses from interested followers. Something as simple as this kind of wide-ranging, mass-distributed text messaging can improve a business's statistics in noticeable ways, and by focusing particularly on demographics that already know their way around a mobile device, companies can pave the way for more interest to follow.