Hello marketers, business people, casual readers, robots, and other humans alike! In today’s world, it’s hard to find anyone who doesn’t have a Facebook profile. People have personal pages, pages for their businesses, or pages for events. This is why when one of the world’s largest social platforms announces major updates, everyone listens.
This article will outline what the new Facebook updates will be and how businesses and marketers could be affected.
Mark Zuckerberg, founder and CEO of Facebook, just announced on January 11th that Facebook will have drastic newsfeed changes within the next few months. Zuckerberg’s post on Facebook mentioned that one of Facebook’s big focuses for 2018 is to make sure that the time that people spend on Facebook is time well spent.
The platform’s primary purpose is to connect people with friends and family to strengthen relationships and overall well-being. However, lately public content has been masking that purpose. Public content like posts from brands, media, and businesses.
What should I expect as a Facebook user?
The main difference you’ll see within the next few months is a change in what reaches your newsfeed. With these new Facebook updates you can expect to see more posts from your friends and family, rather than seeing public content. The public content that does reach your newsfeed will have to meet Facebook’s standard to encourage meaningful interactions between people. Zuckerberg explained:
“Now, I want to be clear: by making these changes, I expect the time people spend on Facebook and some measures of engagement will go down. But I also expect the time you do spend on Facebook will be more valuable. And if we do the right thing, I believe that will be good for our community and our business over the long term too.”
What should I expect as a marketer?
Marketers are going to have to adjust to the new changes, but there is still hope. As explained in a recent Forbes article, “It will be as simple as understanding what the ambition of your brand or product is and aligning that with the target consumer that has a similar ambition.”
Marketers and businesses alike are going to have to understand who their target audience is, and adjust their tactics accordingly. According to entrepreneur.com, small businesses will be affected the most as they are less likely to have the resources to fund paid reach. Organic reach will continue to be increasingly more difficult to promote, but paid traffic numbers will increase.
What should I do to continue to reach my audience?
Facebook’s new algorithm will be challenging to get around, but there are some tips and tricks that you can do to still reach your audience.
Improving your content can go a long ways. If your content is more user friendly and drives more engagements, Facebook’s algorithm should adjust accordingly and allow higher preforming content to reach your audiences.
It’s a good idea to make sure your content matches how your audience wants to view it. Make sure your content seems like it was written by a human, rather than letting it seem like an automated robot wrote it.
Lastly, you can ask your audience to select “See First” option so that your content will reach their newsfeed.
So, What’s Next?
These new Facebook updates don’t have to be bad for your business page. Take this as an opportunity to better connect with your audience. Try and find new and exciting ways to deliver quality information to your audience.
Even after this update, Facebook will remain one of the world’s largest social platforms. It’s up to us as marketers and businesses to decided how we want to use it to grow our audience and expand our reach. So always make sure to keep up to date and stay relevant! Good luck and keep reading!