Spring is here with the green grass, trees budding out, farmers preparing the fields, and the abundance of graduation invitations. Spring has always felt like a new beginning to me and I can only imagine how the high school and college graduates feel about the new adventure/beginning they will be embarking on.

My son, the older of my two children, graduated this year as well. I had forgotten that during Dylan’s freshman year, his class had put together a time capsule to be opened for their graduation. In the contents, each student had letters from parents, grandparents, or relatives, and some predictions of what the future may hold for themselves and fellow classmates.

The predictions included topics such as who is most likely to be famous, a millionaire, a teacher, become president, who would be most likely to get married first, or have 20 children. All of these predictions were so much fun to read and reminisce that first year of high school. The realization of how much changes in a very short amount of time was a wake-up call for me, things like students moving away or transferring to different schools, friendships and interests changed, and yet the world continues to move forward with the opportunity of new beginnings.

New beginnings are all around us and for each of us there are reminders of this every day, if we are open to receive them.  The time capsule has me pondering the thought, “What will the next four years hold for each of us as individuals, companies, or teams?” It’s so much fun to look back on some of the very first cell phones and laugh at how large they were with the bag and cord attached, or some of the first desktop computers, or better still some of the first “laptop” computers.

New beginnings are built on past experiences

We often take for granted the technology that we have access to everyday and we seldom look back at how we have got to this point of mobile phone dependency.

Technology is no different than graduates in terms of new beginnings. Every day there are emerging technologies in all areas of our lives such as media, healthcare, automotive, and numerous other areas of daily life. Each of these technologies are opportunities for a new beginning in how we communicate with each other, cure or fight diseases, navigate around the planet, or even out of this world.

The people and businesses that excel in today’s hi-tech environment are the ones who take their new beginning with the latest technology and use it to deliver a better experience to their customers. Providing value to the user experience is one of the most important aspects of a business plan today.

In such a fast-moving world, it might seem hard to keep up with all the new and emerging technology. It’s nearly impossible to think what the technology will be in the future, but what will continue to stay true is that with each new piece of technology, a new beginning is made available to someone.

Technology in your future

How are you using today’s technology to advance your own life? What can you do today that would have been unthinkable 20 years ago? The answers to these questions could be shocking, but understanding how far we’ve come only sheds light on the possibilities that we have in the future.

I’m fortunate enough to work in an industry that keeps me up-to-date on today’s latest advances in advertising and it amazes me how many businesses don’t know about the benefits of Online Advertising. Learning more about Online Advertising could be the new beginning to your business and it’s up to you to take the first step.

If you’d like to learn more about Online Advertising or how KeyMedia Solutions can work with you to create a customer digital strategy for your business, contact us today.