According to Tim Brown, CEO and President of IDEO, the T-shaped individual [or agency] has “a depth of skill that allows them to contribute” as well as “the disposition for collaboration across disciplines.”

In the online marketing world, there are many disciplines and if you hear someone say that they are expert in them all, beware!

T-Shape Skills

Throughout the years, KeyMedia Solutions has focused and invested heavily in a few different areas of knowledge.


Search has been in our services since the beginning and we have employees certified in Adwords Fundamentals and Advanced Search. We were also the only company in South Dakota to be invited by Google to the annual Google Partners Event, at their headquarters, in 2014.


Display advertising is our number one focus. With the growth of Programmatic Buying, we have studied this subject in-depth – being one of the only companies in the Midwest able to offer this technology. We have invested heavily on this emerging technology using a real time buying platform significantly larger than Google AdWords.

Video pre-roll is a staple in the company offerings; we are currently focusing on becoming experts in YouTube advertising as well.

Social Media

Social Media is a constant in our repertoire. With Facebook still ranked as the most visited website and new research showing that Americans spend more than 40% of time online with social media, this area continues to hold our time and attention.

If we don’t know, we know someone that does.

KeyMedia Solutions strives to have a breadth of knowledge in all areas on online marketing. If we can’t do it, we can definitely point you in the right direction or to the right people.

If you have questions on any area of online advertising please contact us at info@keymediasolutions.com.