Small business owners understand the value that an internet marketing agency can provide. Denise Deveau expands on the benefits of partnering with an internet marketing firm in her article for Financial Post.
"When I began the Website, we were pretty careful about where we needed to put our money," Dr. Mark Samaha, the head of the Montreal Centre for Facial Plastic Surgery private clinic, told Deveau.
While Dr. Samaha had a limited budget, he knew marketing experts could help him develop his online presence. By contrast, some of his work colleagues did not consult with a marketing firm from the beginning and regretted their decision, particularly as they ended up having to spend twice as much as Samaha.
Samaha also spoke to the importance of optimizing your company's website for public use. The goal should not simply be to have the nicest looking website, you also need to devote attention to search engine optimization (SEO), he emphasizes. SEO refers to organic search results which appear in the major search engine results for Google, Bing and Yahoo.
"If you don't do the SEO [search engine optimization] part, it won't show up anywhere [in a search]. It's like the proverbial tree falling in the forest," Samaha says.
As we've mentioned in a recent article, SEO is indeed key to SMBs' marketing success. One way to improve your SEO is to feature relevant content on your website, based on what you know customers are searching for on the web.