Google’s Penguin algorithm: What you need to know

10/31/2014 - Recently, on October 17, Google rolled out the third update to its Penguin algorithm.

How to get younger people interested in your marketing

10/30/2014 - Focusing on teenagers through concentrated marketing tactics helps to promote your business, but companies need to do their research.

Developing Your 2015 Media Strategy

10/27/2014 - Last week, we talked about the importance of diversifying your media plan. Instead of defining your strategy with a “traditional media” and “digital media” plan, you need to start thinking of your strategy as a goal driven plan that supports your corporate goal(s). Every media dollar spent should support and assist the big picture plan […]

The value of an internet marketing agency

10/22/2014 - Small business owners understand the value and professional expertise an internet marketing agency can provide.

Marketing tools for SMBs

10/21/2014 - What digital marketing tools do small and midsize businesses (SMBs) need to be successful?

Traditional Media is Dead… Maybe

10/20/2014 - This past week I overheard a conversation regarding HBO’s latest announcement and how it would “kill” cable television. My first thought was that we are living in a Chicken Little world. Will this change impact cable television? Probably. But not anymore than Netflix or Hulu. After all, according to Yahoo Tech, only about 14% of […]

Businesses’ key digital marketing goals

10/16/2014 - In this day and age, it is critical that businesses have a strong digital footprint.

Effective marketing practices during the holidays

10/15/2014 - There are several ways to approach marketing during the holiday season.

Utilize Programmatic Marketing to Increase Consumer Value

10/13/2014 - What is Real Time Buying (RTB) or Programmatic Marketing? Simply defined, this is the process of buying media in an automated fashion through digital platforms (DSP’s). Or in a more visual description, the “stock market” or “eBay” of buying and selling media in real time; one ad impression at a time. This type of marketing […]

From The Blog

Social Media Tips For Manufacturer’s

10/14/2019 - Social media is an important platform for any business to use. It allows for client relationships to be developed and maintained. Social media is a great way to spread the word about your business, products, and services. And if your followers like what you offer, they can share your pages with friends and family members. […]

Google Is Tightening Up and YouTube TV is Making Changes

9/30/2019 - Google Ads is no longer allowing ads in its search network and other ad networks for products or services that promote speculative and/or experimental medical treatments. This includes Stem cell therapy, cellular (non-stem) therapy, gene therapy, and similar forms of regenerative medicine, platelet-rich plasma, biohacking, do-it-yourself (DIY) genetic engineering products, and gene therapy kits. Google […]

As Featured On Forbes: 15 Effective Strategies For Encouraging Diversity Within The Workplace

9/5/2019 - Originally Published on Forbes.com on August 28th, 2019. The importance of diversity in business is understated in many cases. However, for a company to experience its true potential, it must be willing to take advantage of the benefits that a diverse workforce offers. Engaging different audiences, for example, is a much easier task with a […]

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Archive for October, 2014