Google’s Penguin algorithm: What you need to know

10/31/2014 - Recently, on October 17, Google rolled out the third update to its Penguin algorithm.

How to get younger people interested in your marketing

10/30/2014 - Focusing on teenagers through concentrated marketing tactics helps to promote your business, but companies need to do their research.

Developing Your 2015 Media Strategy

10/27/2014 - Last week, we talked about the importance of diversifying your media plan. Instead of defining your strategy with a “traditional media” and “digital media” plan, you need to start thinking of your strategy as a goal driven plan that supports your corporate goal(s). Every media dollar spent should support and assist the big picture plan […]

The value of an internet marketing agency

10/22/2014 - Small business owners understand the value and professional expertise an internet marketing agency can provide.

Marketing tools for SMBs

10/21/2014 - What digital marketing tools do small and midsize businesses (SMBs) need to be successful?

Traditional Media is Dead… Maybe

10/20/2014 - This past week I overheard a conversation regarding HBO’s latest announcement and how it would “kill” cable television. My first thought was that we are living in a Chicken Little world. Will this change impact cable television? Probably. But not anymore than Netflix or Hulu. After all, according to Yahoo Tech, only about 14% of […]

Businesses’ key digital marketing goals

10/16/2014 - In this day and age, it is critical that businesses have a strong digital footprint.

Effective marketing practices during the holidays

10/15/2014 - There are several ways to approach marketing during the holiday season.

Utilize Programmatic Marketing to Increase Consumer Value

10/13/2014 - What is Real Time Buying (RTB) or Programmatic Marketing? Simply defined, this is the process of buying media in an automated fashion through digital platforms (DSP’s). Or in a more visual description, the “stock market” or “eBay” of buying and selling media in real time; one ad impression at a time. This type of marketing […]

From The Blog

Can you publish too much content?

6/12/2019 - Content. Consumers want it. Search engines demand it. You struggle to find the time to create it. Content marketing is one of the most important things you can do to drive organic traffic to your website. Content helps consumers build a relationship with your brand, encourages conversions and provides your customers with the information they […]

Perfecting the Request for Proposal

6/3/2019 - If you’ve been tasked to write a Digital Marketing RFP as part of your procurement duties, it’s likely that you started with a general marketing RFP and dropped in notes from the requesting department. It’s also likely you did not fully understand what you were asking for in the RFP, or even what questions to […]

How Marketers Are Using Artificial Intelligence

5/13/2019 - Artificial intelligence (AI) is going to be a part of everything that we do in the future. But did you know marketing platforms have already started integrating AI into its platforms? A lot of the announcements come without any hype, but they have the potential to change the way marketers work within the platform. We’re […]

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Archive for October, 2014