Google’s Penguin algorithm: What you need to know

10/31/2014 - Recently, on October 17, Google rolled out the third update to its Penguin algorithm.

How to get younger people interested in your marketing

10/30/2014 - Focusing on teenagers through concentrated marketing tactics helps to promote your business, but companies need to do their research.

Developing Your 2015 Media Strategy

10/27/2014 - Last week, we talked about the importance of diversifying your media plan. Instead of defining your strategy with a “traditional media” and “digital media” plan, you need to start thinking of your strategy as a goal driven plan that supports your corporate goal(s). Every media dollar spent should support and assist the big picture plan […]

The value of an internet marketing agency

10/22/2014 - Small business owners understand the value and professional expertise an internet marketing agency can provide.

Marketing tools for SMBs

10/21/2014 - What digital marketing tools do small and midsize businesses (SMBs) need to be successful?

Traditional Media is Dead… Maybe

10/20/2014 - This past week I overheard a conversation regarding HBO’s latest announcement and how it would “kill” cable television. My first thought was that we are living in a Chicken Little world. Will this change impact cable television? Probably. But not anymore than Netflix or Hulu. After all, according to Yahoo Tech, only about 14% of […]

Businesses’ key digital marketing goals

10/16/2014 - In this day and age, it is critical that businesses have a strong digital footprint.

Effective marketing practices during the holidays

10/15/2014 - There are several ways to approach marketing during the holiday season.

Utilize Programmatic Marketing to Increase Consumer Value

10/13/2014 - What is Real Time Buying (RTB) or Programmatic Marketing? Simply defined, this is the process of buying media in an automated fashion through digital platforms (DSP’s). Or in a more visual description, the “stock market” or “eBay” of buying and selling media in real time; one ad impression at a time. This type of marketing […]

From The Blog

Clean Out Your Closet…Not Your Website

8/21/2019 - When was the last time you cleaned out your closet? Got rid of clothes that were outdated, no longer fit or just didn’t look as good as they did when you bought them? We all love the feeling of throwing out the old and making room for the new. If throwing out the old, outdated […]

As Featured On Forbes: 15 Underappreciated Traits And Skills Needed In Salespeople

8/13/2019 - Originally Published on Forbes.com on August 9th, 2019. While some may be labeled as natural salespeople, there are traits that aren’t necessarily “salesy” that are actually imperative to being a successful salesperson. Some of these skills can be taught, while others come more naturally. That’s why it’s important to look for the right mix of […]

As Featured On Forbes: 14 Unexpected Tips Experts Learned From Storytelling In Marketing

8/9/2019 - Originally published on Forbes.com by Forbes Agency Council on August 8, 2019. Marketers need to develop stories of all kinds to sell products and their service. Some stories are easier than others, but all are vital in this industry. Because storytelling isn’t something only for marketers, many lessons can be learned from storytellers in other […]

KeyMedia Solutions

Archive for October, 2014