Because mobile marketing offers companies both large and small such a convenient way to reach consumers, it's quickly becoming one of the most popular advertising methods. If you want to expand your customer base, consider following the tips below from the Harvard Business Review. Not only is the advice useful, but it's incredibly easy to understand and will help give your enterprise the boost it needs to surpass your competitors.
B. Bonin Bough, the vice president of global media and consumer engagement at food processing corporation Mondelēz International, recommends:
1) Targeting consumers by location
One of the many great things about mobile devices like cell phones is that they are taken almost everywhere people go. This means that as a business owner, you can alert individuals to special deals your company is offering that may be close to the coffee shop they stop at every day on their way to work.
2) Using mobile video ads
It's no secret that in order to capture the attention of potential customers, you need to show them something that is visually enticing. An effective way to do this is to create mobile video advertisements. The key here is to keep it short and sweet and under 30 seconds.
3) Monetizing apps
If your business has an app, you may want to think about charging people to download additional features that can enhance the user experience. For example, the article cites Mondelēz International's "Twist, Lick and Dunk," game which gives consumers the opportunity to buy virtual currency that makes the game more fun. Bough revealed that since its creation a few months ago, it has been downloaded millions of times and has generated $50,000 in revenue.
If you would like more information on how to target consumers using mobile advertising, consider contacting internet advertising agencies that specialize in this type of marketing. These firms can optimize your website for mobile and even assist with app development.