In today’s world, booking a hotel isn’t just picking up the phone and calling the local Super 8 – it’s a multiple step process. Customers desire information. They want to know everything about your hotel: deals, reviews, photos, if there’s a charge for Internet. In doing this, they are enlisting gadgets. They’ll use their phones, their computers, and their tablets. It’s a multifaceted process. Gone are the days of the quick Yellow Pages look up.
But, this isn’t bad, it’s an opportunity. The more information you have available about your business will help travelers plan and will help you grow. Reaching your customers on multiple devices instills a trust that you’re there for them when they want you.
Below is a great infographic from Leonardo on how consumers are using multiple screens to book hotels.